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PODCAST

Marketing With Empathy®

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social

business marketing

All Episodes

43:49

20. How to Increase Your Energy Levels, with Caroline...

Marketing With Empathy® ·

2021/03/16

EP 20. Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-increase-your-energy-levels-caroline-milton-episode-20/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit

en

42:11

19. Influence vs. Influencer Marketing, with Jason Falls

Marketing With Empathy® ·

2021/03/09

EP 19. What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influencer-vs-influence-marketing-jason-falls-episode-19/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit

en

12:04

18. 8 Favorite E-Newsletters for Creative Inspiration

Marketing With Empathy® ·

2021/03/02

EP 18. Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-newsletters-for-creative-inspiration-episode-18/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

en

51:49

17. Micro and Nano Influencer Marketing — Kelly...

Marketing With Empathy® ·

2021/02/23

EP 17. Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show, discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/micro-nano-influencer-marketing-kelly-olexa-episode-17/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your

en

37:45

16. All Things Video Storytelling with Emmy-Winner...

Marketing With Empathy® ·

2021/02/16

EP 16. Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/all-things-video-storytelling-with-emmy-winner-jesse-roesler-episode-16/ 3 ways improve content strategy this year:

en

12:24

15. Power of the Words We Use

Marketing With Empathy® ·

2021/02/09

EP 15. Can replacing the words you use improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-the-words-we-use-episode-15/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

en

27:42

14. Can the StoryBrand Process Help You Do Brand...

Marketing With Empathy® ·

2021/02/02

EP 14. Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/can-storybrand-process-help-your-brand-storytelling-plans-katie-lantukh-episode-14/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices

en

43:40

13. Non-Profit Video Storytelling Tips with Mary Knox...

Marketing With Empathy® ·

2021/01/26

EP 13. Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/non-profit-video-storytelling-tips-mary-knox-miller-episode-13/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ 3 ways improve content strategy this year:

en

39:45

12. How to Be More Creative Using Boundaries --...

Marketing With Empathy® ·

2021/01/19

EP 12. Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ Learn more

en

26:18

11. 9 Content Marketing & Brand Storytelling Trends...

Marketing With Empathy® ·

2021/01/12

EP 11. What content marketing and brand storytelling trends should you be aware of in 2021? After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021. SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends INSTAGRAM: https://www.instagram.com/iamsarahpanus/ LINKEDIN: https://www.linkedin.com/in/spanus/ SARAH WEBSITE: https://www.kindredspeak.com/ View show notes:

en

43:54

10. Be Authentic With YOURSELF To Be Better Brand...

Marketing With Empathy® ·

2020/12/08

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes-you-a-better-brand-storyteller-3ms-heather-cmiel-episode-10/ Learn more about your ad choices. Visit

en

34:28

9. Business Leaders: How to Prioritize Your Health...

Marketing With Empathy® ·

2020/12/01

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care. Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize-your-health-self-care-ellen-leonard-episode-9/ Learn more about your ad choices. Visit

en

45:00

8. What are Roots of Good Storytelling? with Thrive...

Marketing With Empathy® ·

2020/11/24

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from. Read show notes:

en

24:07

7. Is Influencer Marketing Right For Your Brand? |...

Marketing With Empathy® ·

2020/11/17

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing

en

31:47

6. Tap Your Intuition To Lead An Authentic Life, with...

Marketing With Empathy® ·

2020/11/10

Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer. Show notes:

en

12:56

5. What's an Empathy Filter and How Can It Drive...

Marketing With Empathy® ·

2020/11/03

EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights. Show notes:

en

52:53

4. Tips to Nourish Success Through Personal Happiness...

Marketing With Empathy® ·

2020/10/26

Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:23

3. 5 Essentials Every Brand Storytelling Framework Needs

Marketing With Empathy® ·

2020/10/26

EP 3. What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you. Show notes:

en

51:27

2. Use Emotional Storytelling to Save Lives with Ryan...

Marketing With Empathy® ·

2020/10/26

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Show notes:

en

11:48

1. What is Brand Storytelling Marketing & Who is...

Marketing With Empathy® ·

2020/10/18

EP 1. First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Show notes: https://www.podpage.com/marketing-with-empathy/blog/what-is-brand-storytelling-marketing-episode-1/ Learn more about your ad choices. Visit

en

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