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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:35:57

The Future of Brand Activations feat. Paola Pugliese,...

Future Commerce ·

2024/03/22

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West.“Quiet Luxury is Not a Trend”Key takeaways:- The power of consumer demand has grown, with brands needing to be true to their values and work closely with customers for relevance and delight.- Frette focuses on

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00:09:55

*Teaser* NEVER GO FULL MOANA

Future Commerce ·

2024/03/18

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT access with BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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00:45:01

The Nerds Will Save Us

Future Commerce ·

2024/03/15

For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion!“What does ‘better’ mean?”Key takeaways:- Web3's potential for mass adoption is still hindered by regulatory conditions and technical barriers, but a breakthrough use case could emerge with advancements in technology.- Purpose and values are fundamental in connecting with customers and

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00:25:41

TikTok Shutdown: "Platforms Represent Both...

Future Commerce ·

2024/03/14

Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.

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00:54:11

The Addiction Economy

Future Commerce ·

2024/03/08

MrBeast has some recent learnings in trademark legalities and how hard DTC chocolate can be, and McDonalds is not answering back Phillip’s question. Plus, was the Super Bowl really the most-watched human event or do we just have too many ways you count who is watching, more people, and more widespread and varying broadcast options? And could a giant sphere be coming to a city near you? Or perhaps even your very own home? So much to talk about, so listen in now!“The McRib and Shamrock Shake

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00:04:59

*Teaser* EMERGENCY POD: Klaviyo Launches Professional...

Future Commerce ·

2024/03/05

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT access with BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

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00:43:44

Why Haven’t Macro Trends Changed for the Last Few Years?

Future Commerce ·

2024/03/01

Has "doomerism" evolved since last year's report into something much more global? Has the wellness obsession been taken too far? Is the appeal of being a semi-luddite on the rise? Friend of the pod and cultural theorist Matt Klein discusses the findings from his annual META Trends Report. “Going Airplane Mode”Key takeaways:- A key takeaway from analyzing over one hundred trend reports spanning several years: many of the reported trends remain unchanged year after year after year.- Language used to

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00:57:23

Building Retail Right

Future Commerce ·

2024/02/23

The allure of building a retail space is strong these days, but doing it right is critical. How do you know when to spend big bucks on fancy tech and when to equip your employees more instead? What is the special sauce to creating an environment where customers will keep coming back? It’s an exciting time in retail and Rebekah and Libby give us insight into why and their take on what is coming in the future in the world of physical retail. Listen now! Retail is Alive and HotKey takeaways:- One

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00:04:23

*Teaser* Luddite Luxury, Acorn-Based Economies,...

Future Commerce ·

2024/02/21

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT accessExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel)Ad-free episodes and bonus content!

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01:21:15

#339: Author Kyle Chayka and “The Tyranny of Visibility”

Future Commerce ·

2024/02/16

Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now.The Digital Front PorchKey takeaways:- The rise of huge social media platforms has led to algorithmic recommendations and feeds becoming the main way we experience culture on the

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01:21:15

“The Tyranny of Visibility”

Future Commerce ·

2024/02/13

Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now.The Digital Front PorchKey takeaways:- The rise of huge social media platforms has led to algorithmic recommendations and feeds becoming the main way we experience culture on the

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00:52:41

When Technology Changes, Context Changes

Future Commerce ·

2024/02/06

This week on the podcast, Phillip and Brian discuss the debatable success of the KITH loyalty launch, the “debauchery” during the prior eCom boom cycle, and the forthcoming Apple Vision Pro’s impact on Commerce. PLUS: Save the date for SXSW 2024! Listen now!“No one wants to make a decision about the future without data from the past”Key takeaways:- Incorporating tier-exclusive products into a loyalty program can provide real value and make customers feel special and incentivized to continue

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00:53:40

Applebee's and the Rise of Boring Memberships

Future Commerce ·

2024/01/30

There are some compelling storylines to follow already in 2024, and Phillip and Brian have some hot takes on X creator payments and deepfakes, why “boring” seems to cut through the noise now, and some excitement about Vision PRO. Also, are we to the point now where innovation means working with the algorithm versus working around the algorithm? Listen now for this and more.A Boring Membership for EverythingKey takeaways:- Deepfakes are becoming more prevalent, creating opportunities for both

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00:55:06

After Dark: Yotpo Pricing Update, Trendcore, Reading...

Future Commerce ·

2024/01/23

Our Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now.Product is Content{00:08:41} - “The terminally online people are the ones who are constantly trying to gain recognition by glomming onto other people's visible success, and Yotpo just didn't have

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02:01:20

Our 2024 Annual Predictions

Future Commerce ·

2024/01/16

The Vogue of eCommerce{00:10:02} - “Depending on where you sit in your economic pessimism, if you believe that the economy continues to rip in 2024, then Costco is a no-brainer choice. If you believe that the economy is going to see challenges in 2024, then Costco is still a safe choice.” - Phillip{00:22:05} - “The problem is a lot of these brands, Joanns and Michaels in particular, did a really bad job with digital enablement. And so it's gonna be a really hard road for them to come back around and

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00:56:10

BURLYCORE in ‘24: Bring Back the Hackers

Future Commerce ·

2024/01/12

Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now!The Year of Spatial Computing{00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth is in the enterprise, and it's just where they have to go. And then, one of the reasons why Shopify struggled mightily trying to sell to the enterprise

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00:28:12

MUSES Live: Print Isn’t Dead — “TechBasel” and the...

Future Commerce ·

2023/12/31

LIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age.

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00:28:27

MUSES Live: The Science of Movement: The Muse of...

Future Commerce ·

2023/12/30

Recorded live during MUSES, art curator Tam Gryn and performance artist Arantxa Araujo discuss the intersection of science and dance, the influence of ancient Muses on contemporary innovation, and offer insights into the creative process, the neuroscience of movement, and the historical inspiration behind the various forms of art featured during MUSES.

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00:31:58

MUSES Live: The Future of Consumer (feat. Michael...

Future Commerce ·

2023/12/29

Michael Miraflor and Alexa Lombardo join the MUSES Live panel to explore the future of Consumer marketing roles and activations. Topics range from the “death of the CMO” position to Range Rover's activation at Art Basel Miami Beach; and how technology and vision may help solve the Loneliness Epidemic and the decline of the “Third Place.” Listen now!

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00:19:15

MUSES Live: The Commerce Opportunity for Robotics in...

Future Commerce ·

2023/12/28

The team from Acrylic Robotics is giving independent digital artists a new opportunity to sell on-demand artwork without ever picking up a paintbrush. Joining us for our three-day activation during Art Basel, CEO Chloë Ryan talks about the market opportunity and the solution that Acrylic can provide emerging artists; and how brands can partner with artists to reach new audiences. Listen now!

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609 results

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