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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

10:57

Episode 194: From Big Idea to Book! w/ an interview...

A People"s Guide to Publishing ·

2023/01/19

For many would-be authors, it's a major struggle to find tools, methods, and time to create. This week on the pod, Jessie Kwak, who writes for a living, details and diagnoses a series of interviews with experts in order to offer how successful authors manage their effective writing practices! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from

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9:38

Episode 193: What Editorial References Do You Use?

A People"s Guide to Publishing ·

2023/01/12

Another reader question this week, from someone who wants to know how we reinforce and and substantiate our editorial choices. Essentially, what reference books do we use and why? As usual, our choices probably are not common choices shared by anyone else! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm:

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11:40

Episode 192: How Do You Become An Editor?

A People"s Guide to Publishing ·

2023/01/05

Reader question this week is how we became editors, specifically Elly, who now runs the department of editors. We trace our career trajectories, job skills, and how we became successful in these roles. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly

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17:01

Episode 191: How Do You Level Up Your Publicity?

A People"s Guide to Publishing ·

2022/12/29

Three things we've heard from publishers all year is that 1) There isn't any media anymore 2) It's a lot harder to get publicity without any media 3) When you do get publicity, it still barely moves the needle on book sales. So this week on the pod, we're going to take a look at how to make the most of your publicity efforts and where there is room to grow and succeed! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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4:24

Episode 190: How do you get book publicity?

A People"s Guide to Publishing ·

2022/12/22

Back to basics this week! Many publishers get stuck on how to talk about their books so others will listen and can find their own interest. So we offer the basics on how to show people just how cool your work is! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore

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16:42

Episode 188: How do I pack for an event? (with Jess...

A People"s Guide to Publishing ·

2022/12/15

This week we answer a reader question "How do I know how much to bring to an event and how do I set it up?" Elly and I draw upon our combined 40 years of vending at events...when we are joined by surprise guest Jess Driscoll (Magic of Pockets) to share her own experiences and lessons from events in Canada and the U.S.! What a fun episode!

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57:47

Episode 189: Finding Your Path with Friday Gladheart...

A People"s Guide to Publishing ·

2022/12/08

Back in the wee infancy of the Internet, Friday Gladheart was busy creating WitchAcademy.org, the oldest and one of the most respected teaching libraries of its kind! She combines a wide variety of traditions and practices into an amalgamated Dr. Faith-style a la carte set of solutions to any given problem! Of course, single-doctrine purists hate this and people who are more open minded love it! This week on the pod we interview her about her background and how she ended up selling tens of

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34:30

Episode 187: "Thanks, it has pockets!" with Jess...

A People"s Guide to Publishing ·

2022/12/01

This week we feature guest star Jess Driscoll to talk about her brand new book, Magic of Pockets! We discuss the history and politics of pockets, the trajectory of pockets, key uses of pockets, what various body languages involving pockets communicate, and many other things about this excited new book! https://microcosm.pub/pockets***********Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook:

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27:02

Episode 180: Do Cowbots Get Blue Balls? An interview...

A People"s Guide to Publishing ·

2022/11/24

We all write our own stories. And some of those stories are a little racier and saucier than others. The work of S. Park straddles multiple worlds and one of those happens to be within our Queering Consent erotica series. This week on the pod, we treat you to a delectable interview with the author about the inspiration and creation of this series!

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42:52

Episode 186: An interview with Set Sytes (Born to be...

A People"s Guide to Publishing ·

2022/11/17

This week we feature guest star Set Sytes to tell us all about the brand new edition of his book, Born to be Weird! We talk about writing fantasy as a reason to remain alive and how these sort of twisted stories are the flesh and blood for getting out of bed, even if you're writing about a disgusting toilet. Set is from the Great Imperializer and while Microcosm is based in the Colonies, there is a handy feature to translate his English to ours. ************Thank you for watching the

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12:14

Episode 185: Where do you get your economics theories?

A People"s Guide to Publishing ·

2022/11/10

This week a reader asked us what books we read to understand our economic theories. And that was a bit of a stumper, so we thought about it all week and thought back to where those ideas and values came from and made our best effort to explain how we see the world the way that we do!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm:

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17:25

Episode 184: Do Authors Need a Platform? with Ariel...

A People"s Guide to Publishing ·

2022/11/03

High among common myths repeated about publishers is that "authors need a platform" before someone would consider publishing them. It's not bad to have a platform, but is it necessary? This week on the pod, we are joined by Wayward Writer author and teacher Ariel Gore to dismantle this myth to its pieces and talk about best practices, what authors could do better, and where publishers can meet them.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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7:57

Episode 183: How did we become Publisher's Weekly's...

A People"s Guide to Publishing ·

2022/10/27

Earlier this year, we received some shocking news: Publisher's Weekly determined that Microcosm was the #1 fastest growing publisher! We sat in shock for six months...while we continued doing what we were doing. This week on the pod, we talk about how we accomplished that and you can too! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from

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13:29

Episode 182: Is Scientific Accuracy and Liability a...

A People"s Guide to Publishing ·

2022/10/20

This week on the pod, we tackle a reader question: How much is scientific and factual accuracy a concern for publishers? Can this lead to liability issues? It's complicated, yet simple. There are very clever workarounds, as seen in the recent case of books denying the existence of COVID-19 and politicians losing their minds over this. What is the responsibility of publishers as dispensers of information?**********Thank you for watching the People's Guide to Publishing vlogcast! Get the

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9:01

Episode 181: What did we learn about profit & loss...

A People"s Guide to Publishing ·

2022/10/13

During the course of the Penguin Random House / Simon & Schuster merger trial with the Department of Justice, the defense claimed that profit and loss statements are made up guesses, with no substantiation in evidence. Podcasts, agents, authors, and tweeters immediately latched onto this claim that publishers actually have no idea what they are doing. This week on the pod, we show how all of those things are wrong and how to deliver factually based P&Ls! ************Thank you for

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12:51

Episode 179: How Do I Become an Imprint of a Larger...

A People"s Guide to Publishing ·

2022/10/06

Before long, it is not difficult to see the limitations of being a small publisher. So this week on the pod, we answer a reader question about how to become an imprint of a larger press, based on Elly's experience of merging her company with Microcosm and keeping her job. What are the benefits? What are the drawbacks? How do you do it? What are the advantages for both parties?************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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11:37

Episode 178: A contributor to my anthology says it's...

A People"s Guide to Publishing ·

2022/09/29

This week, a reader got in touch because they are publishing a values-based anthology with 20 contributors. 19 have signed the agreements but one is concerned that the agreement isn't fair and doesn't want to relinquish rights to the publisher. So this week on the pod, Elly and Joe explain "fairness" as well as what these agreements typically look like and offer advice about how to proceed.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:16

Episode 177: How do you protect your title and your...

A People"s Guide to Publishing ·

2022/09/22

What's in a name? Why do so many books have the same title? What if another author has the same name as you? What if you change your name or pseudonym? How do you protect the names of yourself and your various projects? We tackle all that and more in this week's episode! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm:

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11:17

Episode 176: Did 1/2 of books published in 2021...

A People"s Guide to Publishing ·

2022/09/15

Last week a tweet appeared, interpreting testimony from the Penguin Random House/DOJ trial to mean that half of all books published sell fewer than a dozen copies! Quickly, it went viral and people shared their opinions about whether or not this is real. Soon, experts were commenting on this. Where did this statistic come from? Is it true? What can we learn from it? How can it better inform your own publishing?************Thank you for watching the People's Guide to Publishing vlogcast

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9:31

Episode 174: Could Barnes & Noble's cutbacks on...

A People"s Guide to Publishing ·

2022/09/08

Twitter lit on fire when Barnes & Noble announced that, due to low sales and high return rates, it would no longer carry as many middle reader fiction hardcovers. What does this mean for authors, publishers, indie stores, and other aspects of the publishing industry? The intrepid Joe and Elly dig deep and come up with a take that you aren't likely to hear elsewhere!

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183 results

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