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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

32:03

The Ultimate Content Marketing Q&A with Tim Soulo...

The Recipe For SEO Success Show ·

2019/03/12

How Tim deals with haters and what he’d change about Ahrefs So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that. And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering. We have some questions for Tim himself about what it is to be a well-known figure in

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40:33

The Ultimate Content Marketing Q&A with Tim Soulo...

The Recipe For SEO Success Show ·

2019/03/05

Also, why Tim is going to live in the woods and work on his beard Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start. So today, I’m delighted to have Tim Soulo from Ahrefs on the podcast, he’s Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority. In this episode I’ll grill him with questions from you, the erstwhile listeners of the

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21:40

Reality SEO: Andrew Lau: The secret to my skyrocket...

The Recipe For SEO Success Show ·

2019/02/12

How SEO made Andrew a better copywriter and a better dad. In the Reality SEO series I interview REAL LIFE HUMANS who’ve worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus. Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranking was the key to keeping his phone ringing, so he dove in deep did the work and moved his website from

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37:40

KonMari your site structure With Marieke Van de Rakt...

The Recipe For SEO Success Show ·

2019/02/05

Make your site easier for customers and Google Gods to navigate Many people think of SEO as an afterthought. You build your website and then smear a thick layer of SEO icing over the top.But SEO is not the icing on the cake, it’s the cake itself. Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better. In this week’s podcast, I’m honoured to have Marieke Van De Rakt on

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18:26

Reality SEO: Josie Brown: Do WordPress Developers...

The Recipe For SEO Success Show ·

2019/01/22

In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today. Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’.She talks us through the common issues she finds, image optimisation, speed and plugin problems. Tune

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26:27

SEO in 2019: The essential guide with Cyrus Shephard...

The Recipe For SEO Success Show ·

2019/01/08

Cyrus Shepard gives the inside scoop on Search for 2019 It’s been a busy year in SEO land. With more algorithm updates than you can shake a stick at. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs.So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?Can we peer into oh

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20:28

Using Google Tag Manager with Nik Cree (TECHIE)

The Recipe For SEO Success Show ·

2018/12/18

How Google Tag Manager can make your life easier Google Tag Manager is every data lovers best friend. It’s been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for? Today I’m talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy. Tune in to learn: What Google Tag

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14:24

Reality SEO: Dom Kimber How I realised that SEO was...

The Recipe For SEO Success Show ·

2018/12/11

Real life business owners explain their Digital Marketing secrets Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.In the Reality SEO series, I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques. With practical doable tips and advice you can implement today. Tune in to learn: How Dom overcame her fear of SEO How

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35:35

What is Google Optimise and why use it?: Q+A with...

The Recipe For SEO Success Show ·

2018/11/20

Olga shares the ins and outs of Google Optimise Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using. The big questions are “What on earth is it? And how is it useful to SEO?” Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the

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11:35

Reality SEO - Donna Webeck: Niching for more client...

The Recipe For SEO Success Show ·

2018/11/13

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). Find out how by specialising and niching Donna transformed her business, reached the top of the

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27:06

Advanced Keyword Research techniques: Q+A with Dido...

The Recipe For SEO Success Show ·

2018/11/06

Dido Grigorov shares his advanced tactics for keyword research Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion. Most of us know the basics. But what about the advanced techniques that the pros use? Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to

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09:35

Reality SEO – Paula Glynn: Understanding your clients...

The Recipe For SEO Success Show ·

2018/10/23

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With pratical doable tips and advice you can implememen today Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more

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40:31

Content Marketing: Basic to Advanced Techniques with...

The Recipe For SEO Success Show ·

2018/10/16

Shannon Morrison reveals the best kept content marketing secrets Content marketing can feel overwhelming, there's so much you can do, but what should you be doing? Joining me today is Shannon Morrison, not only is he incredibly lovable he’s also a genius when it comes to all aspects of content marketing. Whether you’re just dipping your toe into the content marketing pool or you’ve been attempting to swim in it for a while, this pod is for you. Tune in to learn: What content marketing is How to

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10:56

Reality SEO – Kate Merryweather: Reducing speed to...

The Recipe For SEO Success Show ·

2018/10/02

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. These practical episode include real life advice for real life humans. My third Reality SEO guest is Kate Merryweather Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3

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42:16

Yoast: Your questions answered with Joost de Valk...

The Recipe For SEO Success Show ·

2018/10/01

Joost gives us the low down on Yoast and what’s coming in the future. Yoast is my favourite SEO plugin for WordPress. I use it on all my business websites and yes, I have eight. And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy. So why Yoast? And what makes it great? Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and

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24:53

Practical Schema implementation: Q+A with Nikola...

The Recipe For SEO Success Show ·

2018/09/04

Nikola Minkov shares his best tips for implementing Schema Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can’t I just pretend it doesn’t exist? Lucky for me, all my fears have been allayed as in this week’s pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you’re a beginner or a pro. If you feel the Schema terror or are simply intrigued and

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13:36

Reality SEO - Jenny De Lacy: Usability for better...

The Recipe For SEO Success Show ·

2018/09/04

Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). First off the rank Jenny De Lacy. Jenny explains how some simple

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35:29

Local SEO: Q+A with Tim Capper (NEWBIE)

The Recipe For SEO Success Show ·

2018/08/14

Tim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you. Tune in to learn: Can I

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03:16

Update: What next for the Recipe Podcast? (UPDATE)

The Recipe For SEO Success Show ·

2018/07/25

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts. They have money, high production values, teams, audio people, dancing girls and lazers. I have me, in a hut, with a really annoying dog next door who never stops effing barking. I've been sketchy with my schedule. I've wondered if it's worth it. I've had horrible bouts of imposter syndrome. But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but

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26:30

10 easy ways to improve your Mobile Optimisation for...

The Recipe For SEO Success Show ·

2018/06/19

Practical tips for normal humans As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index. So what does this mean for you small business owner? Must you burn your site to the ground and start again? Must you pay big bucks to your website developer to do all the things? Must your site be faster than a otter sliding down a greasy tube? Well no, and yes. And a bit more no. In this episode we’re going to pass on 10 easy ways to improve your site’s mobile

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192 results

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