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PODCAST

The Online Course Show

Jacques Hopkins

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My

business entrepreneurship

All Episodes

46:45

135: The ULTIMATE Online Course Funnel

The Online Course Show ·

2020/06/09

When I first started my online course business, I didn’t even really know what a “funnel” was. Sales funnels can be confusing, even for people who are a bit savvier than I was back then! And that’s why David and I are doing a deep-dive into the why and what of funnels – plus how I’ve set mine up to drive sales for my online piano course. "The importance of a funnel is really building a rapport and a relationship with your prospective customer." - Jacques Hopkins Wherever you’re at on your

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58:10

134: Privacy Policies, Terms of Use, and Other LEGAL...

The Online Course Show ·

2020/06/02

If you’re like me, the legal side of an online course business can be intimidating. Privacy policies, trademarks, pirating… so many legal concerns to consider! Fortunately, lawyer and course creator Autumn Witt is here on today’s episode to break down some of the most important considerations in this topic for online course businesses. "I put a lot [of my audience's feedback] into packaging up what needed to be in my course." - Autumn Witt Autumn shared a wealth of

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69:24

133: Gina Horkey Returns

The Online Course Show ·

2020/05/26

One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we’ve got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it was great to have her back on The Online Course Show. "Invest in student success." - Gina Horkey It was great to get Gina’s perspective on the past year of her business and what

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56:49

132: Paul Lipsky Returns to Talk WEBINARS

The Online Course Show ·

2020/05/19

We’re back, and catching up with a course creator who I interviewed all the way back in episode 80! Paul Lipsky is a successful drop-shipping business owner and course creator who teaches others how to run their own Ebay drop-shipping business. It was great to speak with Paul again and hear all his latest and greatest online course news. "Now that I’m focusing on less, we’re seeing better results… Focus down on what’s really working." - Paul Lipsky It was very cool to hear how Paul’s been

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53:26

131: Why Make the Switch from Udemy?

The Online Course Show ·

2020/05/12

If you are new to the online course world, you’ve probably been wondering if a platform like Udemy could be a good place to start. There’s probably no one-size-fits-all answer on, but my guest today had some great insights that are definitely worth considering. Tracy Goodwin is a successful course creator who specialized in helping people get their message across more effectively. It was great to hear her perspective on all things online course-related and to learn what has worked best

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53:22

130: Use the LACEY Framework for Every Video You Make

The Online Course Show ·

2020/05/05

If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video. "People tend to focus a lot more on the camera and equipment, and not how to use it." - Demelza Marie Demelza provided some valuable food for thought about how to improve video

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47:55

129: Success with ONE Launch a Year, Only 30 Seats,...

The Online Course Show ·

2020/04/28

Here on The Online Course Show, we’re all about learning from successful course creators and keeping an open mind. That’s why I’m super excited to share this episode with you! My guest Alison Beere has a pretty unorthodox approach to teaching in her niche online, and our conversation was definitely thought-provoking. "Find one person who wants you to teach them, and find out what their questions are." - Alison Beere David and I had a lot of fun hearing what’s been working for Alison and

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57:02

128: The Millennial Money Man & Courses

The Online Course Show ·

2020/04/21

Spoiler alert: this episode involves money, wine, and some big ups and downs to go along with that! Bobby Hoyt was our guest and he is not called the Millennial Money Man for nothing. We had a super-fun conversation and I think there is a lot to be learned here no matter how much online course experience you do or don’t have. "It was the right product for the right audience at the right time." - Bobby Hoyt I had a great time chatting with Bobby and hearing his

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56:57

127: To Succeed with Courses, You Need the Right...

The Online Course Show ·

2020/04/14

We’re back, and we’re still talking about mindset! It was great to debunk common mindset myths for online course creators last week, and I really felt we needed to continue our conversation "If you’re afraid to ask for reviews, you need to reevaluate your course and the quality you are providing." - Jacques Hopkins It’s always a good time to refocus, challenge limiting beliefs, and adjust your mindset. I really enjoyed my conversation with David, and I think you will

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48:38

126: To Succeed with Courses, You Need the Right...

The Online Course Show ·

2020/04/07

It’s time for a deep dive into a topic that very relevant to all online course creators. In fact, it's one of the biggest keys to making your online course business the best (and most successful) it can be. That’s right: we’re talking mindset! "Making money isn’t inherently bad: it’s all about how you use it." - Jacques Hopkins I enjoyed our conversation and I think you will too! Mindset is so important and it’s definitely worth talking about. In This Episode, We

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15:39

125: How to do EVERGREEN WEBINARS Right in 2020...

The Online Course Show ·

2020/03/31

We’re doing something a bit different today: I’m the only voice you're going to hear on this episode. In this short and sweet edition of The Online Course Guy, I’m going to be sharing a big change I’ve recently made in my funnel: and why I’m so excited about it! "The more you put in between your customer and your message, the less customers you will have." - Dan Henry Some of what I’m sharing today might seem to go against the mainstream, or it might even seem too simple to make a

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45:24

124: From Cookies to Mega Online Course Success (with...

The Online Course Show ·

2020/03/24

What do cookies have to do with online course creation? That’s what we find out today with my guest Anton Kraly, founder of Drop Ship Lifestyle. Not only does he have a unique story, but he’s become a very successful creator teaching people how to set up their own successful businesses in a non-traditional way. "Give [your course students] a clear path to success." - Anton Kraly We delved into some important insights on this episode, so I think you’re going to find

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51:10

123: What Your Online Course WEBSITE Should Look Like

The Online Course Show ·

2020/03/17

Websites: if you don’t have one already, you probably are thinking about creating one. Having your own website is an important part of building your web presence, but not every course creator approaches this the same way. My website has evolved a lot over time, in part thanks to Greg Merrilees and his team at Studio1Design. That’s why I had Greg on the show today. We’re talking all things related to online course websites! "Look at your data to figure what’s working… and be

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52:50

122: The Dance Between Artist and Manager

The Online Course Show ·

2020/03/10

We’re doubling up for today’s episode and interviewing not one, but two course creators! Ksenia Parkhatskaya and David Duffy have a successful online course story that is very inspiring. Most online courses start out as a one-man/woman show, but it was super-cool to hear how Ksenia and David’s different talents and strengths have made their partnership work so well. "Don’t be afraid to experiment. Don’t be afraid to start." - Ksenia Parkhatskaya It was awesome to hear all this duo’s

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50:48

121: About to Give Up and This One Thing Changed...

The Online Course Show ·

2020/03/03

This week we’re hearing from Matt Santry, who is all about helping musicians earn more consistent income. While he’s a relative newcomer to the online course world, I think there’s plenty to learn from his story so far! Also, David turned the tables on me during today’s episode by asking me some questions about my life as an online course creator that I haven’t really shared before. "I had an epiphany – the mini-training I was doing was essentially giving away my course." Matt Santry Matt

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49:25

120: How to Make 6-Figures from 2 Live Launches a...

The Online Course Show ·

2020/02/25

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents. You can always start small. Hadar Shemesh Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our

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53:54

119: A YouTube Ads Success Story

The Online Course Show ·

2020/02/18

If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents. "You can always start small." -Hadar Shemesh Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed

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45:45

118: Busy? Here’s How to “Make Time”

The Online Course Show ·

2020/02/11

Time – it’s always running away from us. One of the perks of owning my own business is that I am in charge of my own schedule, but it’s still a challenge to make the most of every day. And that’s why I’ve been reading “Make Time” by Jake Knapp and John Zeratsky along with my co-host, David Krohse! "It’s about slowing down and making time for what matters most." - Jacques Hopkins We had a great chat about our favorite tips from the book, what we’ve tried so far, and what we’re thinking

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42:27

117: Is This Guy My Competition or Mentor?

The Online Course Show ·

2020/02/04

Today we’re chatting with Steve Nixon, a successful online piano course creator who played an interesting role in my own course creation journey. He’s got a wealth of experience in his niche and is on a mission to teach people what online businesses actually need to become successful. "It’s better to get feedback from people right away… real people with real problems that you can serve right away." - Steve Nixon It was awesome to hear Steve’s perspective on over a

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56:46

116: How to Get 10,000 Students in Your Online Course

The Online Course Show ·

2020/01/28

We’re back with an all-new interview, this time with artist Angela Fehr! Angela recently hit an awesome milestone with her online course business, and it was great to get to know her a bit and chat about her online course journey. "Marketing your course is like parenting or saving money: you could always be doing it better." - Angela Fehr Angela has approached certain aspects of her course very differently than me, but we also have had a lot of similarities in

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