Sound in Marketing

Visual marketing is only 1 of the 5 senses. In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy. ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This". BOOK SUGGESTION: Austin Kleon's Show Your Work. Can

Jeanna Isham has been in audio for 15+ years witnessing first hand the shifting landscape of music and marketing industries alike. As both music composer and marketing nerd, she paints a picture of where advertising and marketing is headed and why it's crucial for every brand to have a sonic identity. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions