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PODCAST

Start Scale Succeed

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This

business entrepreneurship

All Episodes

25:03

Episode 55 - Moving Through Fear When Creating Your...

Start Scale Succeed ·

2022/07/28

Half Baked London is a beautiful sustainable swimwear brand and today on Start scale Succeed, Nicole is joined by founder Kim Fraser. Find out all about Kim’s story, how she pushes through her challenges, and what’s next for the brand. KEY TAKEAWAYS Kim doesn’t have a background in fashion and decided to start the brand when she found that when she was travelling she was struggling to find swimwear that she could afford, was good quality, and made her feel good. She started from scratch doing

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38:05

Episode 54 – Sell your Brand on Amazon, Tips From...

Start Scale Succeed ·

2022/07/20

Have you thought about selling your brand on Amazon, or maybe you’re already on there but not getting the sales you want. With over 2 million brands listed on the platform, how can you stand out and make sure your products are visible and taking the sales that you want. This week's guest on Start Scale Succeed is going to be able to answer those questions and more. Vicki Weinberg is an expert on helping brands grow and sell on Amazon. KEY TAKEAWAYS There are some products which you cannot sell

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38:16

Episode 53 - From Facebook Group to an App Worth...

Start Scale Succeed ·

2022/07/14

Born from an idea whilst searching for the best mascara to use to an app now with 80,000 products and 17,000 brands. Beauty Buddy was created by two sisters Wendy & Tracy and today Nicole chats with co founder Wendy Slattery on how they have created what they call the “Trip advisor” for beauty products, where consumers who have used the brands whether they love it or hate it they rate it. Which allows consumers and brands to get real feedback from real people. They discuss the initial research

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23:11

Episode 52 - Connecting With Your Customers With...

Start Scale Succeed ·

2022/07/06

How can you create that connection with your customer that will help sales? On today's Start Scale Succeed podcast, Nicole is joined by copywriter Emma Griffin, who is going to share her top tips for creating copy that connects and converts. KEY TAKEAWAYS Emma works with coaches, consultants and small business owners, she specialises in website copy, sales and launch copy, email marketing, and tone of voice support. Emma’s top five tips for creating good copy are: Make it about your customer

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34:48

Episode 51 - Biodegradable Hosiery Brand Billi London

Start Scale Succeed ·

2022/06/29

As consumers we’re all trying to be more conscious and buy and shop in a more sustainable way. An increased number of brands are looking at products in a more innovative way, one of those brands is Billi London the world's first biodegradable hosiery brand. Today Nicole is joined by Billi London co-founder Sophie to find out more about this eco-friendly brand. KEY TAKEAWAYS After ripping a pair of tights while she was getting ready for work, Sophie threw the old pair in the bin and went to get

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32:25

Episode 50 - Grow your beauty business with Faye...

Start Scale Succeed ·

2022/06/23

How do you grow a beauty brand? In today's podcast I am chatting with beauty expert Faye Speedie, founder of new platform The Brand Book and founder of Beauty Bulb. The Brand Book is a trade show - without the show, where beauty brands can link with retailers and buyers and showcase their products digitally and make amazing connections. With several years in the industry Faye and I chat about: the issues both brands and beauty buyers are having right now. What brands can do to help them grow their

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34:26

Episode 49 – Starting a Skincare Brand With Louise...

Start Scale Succeed ·

2022/06/15

Louise has been in the skin health and beauty industry for 26 years from a Saturday girl in a beauty salon to launching her own brand, Louise Thomas Skincare. Louise joins Nicole this week on Start Scale Succeed to talk about her journey from developing a skin condition, making skincare formulas for other people, to finally going out on her own and making her name a brand. KEY TAKEAWAYS Louise is actually quite thankful that she developed bad acne. She thought it would be the end of her career

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43:28

Episode 48 – Tik Tok V’s Instagram And How to Make...

Start Scale Succeed ·

2022/06/08

How are you feeling about your social media? Should you be on Tik Tok, Instagram? Are you feeling a bit deflated and confused? What should you be doing? This week on Start Scale Succeed, Nicole is talking to Abby from Dirty Work Digital, a social media marketing expert. So if you want to know how to get visible on Instagram and engage with your audience then this episode is for you. KEY TAKEAWAYS After being made redundant during lockdown, Abby found people coming to her for social media and

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34:21

Episode 47– From Start Up to Selfridges With...

Start Scale Succeed ·

2022/06/01

Today Nicole is joined by Jen Fuller, founder of award winning childrenswear brand Etta Loves. The brand started off in 2017 with a range of muslins that stimulate the sensory development of babies visual and cognitive development. Etta Loves is now an award winning brand with stock in Selfridges among other retailers. KEY TAKEAWAYS Jen had the idea for Etta Loves when she noticed her daughter, Etta was feeding better and for longer when she was wearing certain clothes. This got her interested in

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31:35

Episode 46 – Setting Up a Pop Up Shop With Sooks...

Start Scale Succeed ·

2022/05/25

Pop up shops are one of the key ways to attract a new audience and increase the awareness and exposure to your brand. Today Nicole is joined by David Blakely, business & store development director of Sooks, which provides access to flexible and affordable digitally connected spaces in the UK and around the world. KEY TAKEAWAYS Have a clear objective – what are you trying to achieve with your pop-up shop? Budget – How much are you able or willing to spend on a pop-up shop in order

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39:13

Episode 45 – Creating your Version of Success With...

Start Scale Succeed ·

2022/05/18

Today Nicole is joined by serial entrepreneur Hayley Southwood, founder of Southwood Social, Southwood Living, a lifestyle & interiors ecommerce business and Hayley has just recently created a beautiful events space that can be hired in the Norfolk area. KEY TAKEAWAYS Hayley opened her very first Ice Cream business in 2002 but when her mum was diagnosed with incurable lung cancer her world turned upside down. A year after she sadly passed away in a moment of madness, Hayley bought an old ice

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41:03

Episode 44 - How to use Email Marketing to Grow your...

Start Scale Succeed ·

2022/05/11

Are you neglecting your email marketing? Not really sure what you should say or how to engage with your customers. Then today's podcast is for you. Nicole is joined by Loren Nally, who has 25 years experience in ecommerce and digital marketing. The topics they cover include email marketing, why you need it, how to use it, how often to use it, what makes a good email that converts among other things. KEY TAKEAWAYS Email marketing is important for all businesses but especially retailers and product

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42:18

Episode 43 - Sourcing in Africa with Jacqueline Shaw

Start Scale Succeed ·

2022/05/04

The fashion industry is worth 31 billion in Africa and there is a rise in the number of UK and European retailers importing from Africa. Jacqueline Shaw is an expert in African sourcing and founder of Africa Fashion Guide and new platform Fashion Africa Trade Expo. She joins Nicole this week on Start Scale Succeed to tell you everything you need to know about sourcing from Africa. KEY TAKEAWAYS Sourcing from Africa differs from the Asian market because of the processing supply chain. In Asia

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27:14

Episode 42 – When & How to Hire People for your Small...

Start Scale Succeed ·

2022/04/27

As a small business owner you are the one that is often spinning all the plates, you’re the social media manager, the content creator, the designer, the buyer, the packer, but what about when your business starts to grow and you need to think about hiring staff? Today Nicole is joined by Mandy Hamerla, founder of modernhr.co.uk, the go to hr expert for when you are scaling your business when the business can’t function with just you anymore. We are going to talk about how you know if

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41:32

Episode 41 – How to Create Ads That Work For...

Start Scale Succeed ·

2022/04/20

Social media ad specialist Aggie Meroni works with ecommerce businesses to grow their customer base and increase their revenue through ads. She joins Nicole this week on Start Scale Succeed to discuss how to create ads that work and what you need to have in place to give them the best opportunity for success. KEY TAKEAWAYS Aggie found her love for social media ads after retraining in digital marketing. You need to make sure you have everything in place before you even spend a penny. Don’t be

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26:44

Episode 40 - Starting a Lean Fashion Business With...

Start Scale Succeed ·

2022/04/13

True testament to starting a lean fashion business is Leigh Unwin, founder of The Style Attic which as the name suggests, did actually start in her attic in 2015 to fit around the needs of her family. This Start Scale Succeed episode is a recording of an Instagram live Nicole did with Leigh. Some of the topics discussed are: Starting a business around the needs of a family. Juggling a side hustle, full time job and family. Running the business through word of mouth and Facebook in the early days

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28:43

Episode 39 - Looking For Low Quantities For Your New...

Start Scale Succeed ·

2022/04/06

As a fashion start up one of the challenges that is often faced is finding the right supplier for your business particularly one that can manufacture smaller minimum quantities. Today, Nicole is joined by one of the founders of Resource Fashion, Ziqi who has established Resource Fashion to help combat that problem. The 4 main stumbling blocks when you are starting your brand are: Minimum Order Quantity Quality Timelines Communication Tatiana and Ziqi have established Resource Fashion, an online

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29:07

Episode 38 - Understanding Trends and How to Use them...

Start Scale Succeed ·

2022/03/30

When I worked in retail we were very fortunate to have access to numerous trend websites that were all targeted at big business from a price and a content point of view. But if you are a small business, where can you get that information and how can you interpret it to ensure it's relevant to your business and customer. The answer is the better trend company. Today I am joined by Natalie and Louise, founders of The Better trend company specifically established to support independents and small

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35:44

Episode 37 - From Art Curator to Lingerie Founder of...

Start Scale Succeed ·

2022/03/24

This week Nicole is joined by Annabelle Mazu, the founder of Luxurious lingerie brand Ihuoma. Ihuoma celebrates the beauty of women of colour, with exquisite, sensuous lingerie with the aim to enrich, empower, and be bold about your sensuality and the possibilities that arise from living your true self, unapologetically! Find out the challenges Annabelle faced and what advice she would give an aspiring entrepreneur. KEY TAKEAWAYS Annabelle found that the lingerie brands that were aimed at women of

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34:16

Episode 36 - The Rise of Fashion Resale: Founder of...

Start Scale Succeed ·

2022/03/17

Sarah Helppi is the founder of fashion resale platform Eskadi, which is the largest preloved boutique. 3000 designers from Chanel to Rixo, mid market to super luxury fashion. Sarah joins Nicole on Start Scale Succeed this week to discuss Eskadi’s belief that a business leaves the world a better place than they found it and how Eskadi brings beautiful preloved pieces to more people more often. As well as finding out more about Sarah and the business, we are also going to talk about resale as a

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