PODCAST

Retail Media Breakfast Club

Kiri Masters

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

business marketing

All Episodes

8:00

Panel: The analogies these 5 ecomm leaders use to...

Retail Media Breakfast Club ·

2025/01/29

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This

13:32

OpenAI's "Operator" Will Change How We Shop (And The...

Retail Media Breakfast Club ·

2025/01/28

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics, emphasizing how AI will change consumer interactions and potentially reallocate advertising spend. She also touches on AI's impact across

10:14

Retail Media Growth Will Slow in 2025: Here’s Why

Retail Media Breakfast Club ·

2025/01/27

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over measurement standards and costs. The episode delves into the fragmentation of the retail media ecosystem, the need for standardization, and the

11:08

The History of Piggly Wiggly [Book Review]

Retail Media Breakfast Club ·

2025/01/24

In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience in 1916 by allowing customers to pick their own groceries. The episode highlights Saunders' impact on the grocery industry, his focus on customer convenience, and draws parallels between past and present retail trends, especially in the

7:17

Online Channels Set to Drive CPG Growth in 2025:...

Retail Media Breakfast Club ·

2025/01/23

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the maturation of retail media networks. Brands are reallocating budgets to more effective digital advertising channels, notably retail media

8:23

Panel: One Skill These 4 Retail Leaders Wish They Had...

Retail Media Breakfast Club ·

2025/01/22

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early in their retail media and E-commerce career.CHAPTERS:(00:00) Teaser(01:01) About the Show(01:22) Importance of Story Telling with Data - Ben

9:36

LinkedIn: Your Retail Media Trend Radar

Retail Media Breakfast Club ·

2025/01/21

In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing the saved posts feature to revisit valuable content. Additionally, Kiri emphasizes on the importance of interacting with posts to influence the LinkedIn algorithm, ensuring a richer and more relevant

8:02

Research from Amazon Reveals Ideal Ad Budget Allocation

Retail Media Breakfast Club ·

2025/01/20

Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on ad performance, the importance of targeting precision, and the surprising influence of retail actions like reviews. Get ready for data-backed insights that could transform your Amazon advertising strategy.Check out the blog post from Kiri

10:41

Primal Branding: Book Review

Retail Media Breakfast Club ·

2025/01/17

Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper connections with customers.Kiri also shares practical applications of these elements in retail media and offers a behind-the-scenes look at how these ideas influence the strategy of this very podcast. Don’t miss this

11:05

What's next after VP of Ecommerce?

Retail Media Breakfast Club ·

2025/01/16

Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates who blend operational expertise with cross-functional influence is proving challenging for the emerging "Head of Amazon" position. We also explore compelling data on where VPs of e-commerce land next—from C-suite transitions to consulting paths—and uncover why retail media network leadership might be the most promising career trajectory

9:28

Panel: How these 4 ecomm leaders educate their...

Retail Media Breakfast Club ·

2025/01/15

Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tactics. Walk away with practical approaches to driving sustainable growth and measuring success in the ever-evolving digital retail

7:40

Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?

Retail Media Breakfast Club ·

2025/01/14

This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025.Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertisers to concerns over data privacy, we explore why smaller retailers might see an opportunity while

9:59

They found Amazon's Rufus AI patent

Retail Media Breakfast Club ·

2025/01/13

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem.Link to "Rufus - The Blueprint" report: https://sellersessions.com/rufus-the-blueprint/Link to Kiri's Forbes article discussed in the

11:09

Kingdom of Prep: The J.Crew Story (Book Review)

Retail Media Breakfast Club ·

2025/01/10

Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to modern retailer. Discover how J.Crew's early data-driven approach to customer insights mirrors today's digital strategies. Learn why resistance to e-commerce and the fast-fashion disruption from H&M and Zara created pivotal moments for the brand. A timely parallel to current Shein and Temu disruptions reshaping retail psychology.To buy the

11:04

What does it take to lead an RMN?

Retail Media Breakfast Club ·

2025/01/09

Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising insights about gender representation and essential skills. From cross-functional leadership to data analytics prowess, discover the four key trends shaping successful retail media careers. Plus, learn inspiring details about leaders like Cara Pratt at Kroger and Brandy Pitts at Ulta Beauty who are transforming the retail media

10:34

The Non-Obvious Metrics These 5 Brands Use for Retail...

Retail Media Breakfast Club ·

2025/01/08

Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty. Unpack the real story behind MER (Marketing Efficiency Ratio), explore the pursuit of cross-channel customer lifetime value, and discover how brands are measuring purchase intent, search volume frequency and more. Also get fresh perspectives on tracking customer acquisition ROI and lifetime margin calculations across diverse sales

11:53

Beyond Keywords: The Evolution of Sponsored Ads

Retail Media Breakfast Club ·

2025/01/07

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.Please find the article from Jordan Witmer here.Visit Jordan's profile here.CHAPTERS:(00:00:00) Teaser(00:00:11) About the

13:29

Amazon Rufus is a glimpse into the future of AI...

Retail Media Breakfast Club ·

2025/01/04

Take a deep dive into Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, plus examine how sponsored placements could reshape retail media. Get actionable insights on preparing your brand strategy for conversational commerce.Link to the Forbes article.CHAPTERS:(00:00:00) Teaser(00:00:15) About the Show(00:00:35) Rufus AI Shopping(00:04:05) Early

1:23

Start Your Morning Smarter: Retail Media Breakfast...

Retail Media Breakfast Club ·

2024/12/31

Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail Media Breakfast Club—a fresh take on retail media insights designed just for you.Join me, Kiri Masters, as I bring you 10-minute episodes every weekday at 6:00 AM Eastern, packed with focused content and sharp editorial takes. Whether you’re sipping your coffee, walking the dog, or commuting, you’ll get:✅ Context behind the retail media news

0:23

Welcome

Retail Media Breakfast Club ·

2024/11/27

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Retail Media Breakfast Club

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