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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

28:05

How to structure content during Face to Face Events

Attributed - A podcast by Dreamdata ·

2023/02/09

F2F events are back! And they are expensive! To get the best ROI of F2F events, the whole team or even a company needs to be involved. In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on: - How to prepare for Conferences? - What kind of content to create during conferences? - When to post the content created? - How to repurpose

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33:53

Unlocking Revenue Attribution

Attributed - A podcast by Dreamdata ·

2023/02/06

In this episode Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it. Enjoy the episode and

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43:32

Social selling from the CEOs perspective!

Attributed - A podcast by Dreamdata ·

2023/02/02

Dreamdata CEO Lars Grønnegaard is a guest on SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg. Tune in to this episode and get inspired on how to be successful with Social Selling as a company!! Lars is sharing the story/journey of Dreamdata - How to become successful and where to start. They are touching subjects from the implementation of corporate Social Selling that includes all employees and how to be able to continue it to how to actually measure the ROI of Social

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34:23

How to balance Brand vs. Demand

Attributed - A podcast by Dreamdata ·

2023/01/30

Demand over Brand or Brand over Demand… Sure, both are great! Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success! But balancing brand and demand can be challenging. In this episode Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more

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54:47

LinkedIn Social Selling

Attributed - A podcast by Dreamdata ·

2023/01/26

Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis' Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. She started building her pipeline based on LinkedIn conversation and was extremely

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49:21

5 Unconventional Effective ABM Tactics

Attributed - A podcast by Dreamdata ·

2023/01/23

Account Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill. In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics. Hope you enjoy the episode and please let us know what you think, rate and leave us a comment. Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/ Connect

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22:33

How to connect B2B Content to Pipeline?

Attributed - A podcast by Dreamdata ·

2023/01/19

Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?Which content should you produce more of?What should you stop wasting your time with?This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. Enjoy the episode and don’t forget to rate us and give us a comment. Connect with Mikkel Settnes:

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21:54

Building a Revenue Attribution Platform

Attributed - A podcast by Dreamdata ·

2023/01/16

Lars Grønnegaard was a guest on Tekpon SaaS Podcast hosted by Cristian Dina. In this episode, you will discover the story of Dreamdata - how to build A Revenue Attribution Platform. The idea of Dreamdata was born out of the founders' experience of trying to understand which impact each team in the organization had on Revenue. In B2B - Customers' Journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered

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25:00

What is MQL Attribution?

Attributed - A podcast by Dreamdata ·

2023/01/12

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, hosts of the show, they are discussing marketing qualified leads and how to attribute them to revenue. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious about which metrics matter while trying to attribute MQLs? Buckle up and listen to this

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44:56

Building Your First Professional Sales Team

Attributed - A podcast by Dreamdata ·

2023/01/09

Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process

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38:47

The Growth tactics that led ProfitWell to a $200...

Attributed - A podcast by Dreamdata ·

2023/01/02

Going from a small startup to Fortune 50. Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the: - When to sell and why - What made Patrick take that decision - What are the do’s and don'ts and how to avoid mistakes - How to create a competitive market for your business Enjoy the episode :) Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/ Connect with

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41:25

Measuring Content’s Impact on Pipeline

Attributed - A podcast by Dreamdata ·

2022/12/19

In today’s episode Laura Erdem an AE at Dreamdata is a guest on B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/ Connect with Laura: https://www.linkedin.com/in/lerdem/ Connect with

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36:49

How does it feel to start Social Selling?

Attributed - A podcast by Dreamdata ·

2022/12/12

At Dreamdata we tested our way through to Social Selling. During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures. And go straight for the win. Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on: - How we started - How we failed - What worked - How did it feel to be onboarded to Social Selling as a new employee - What could we do better to

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27:50

How to use attribution to see ROI from content and SEO

Attributed - A podcast by Dreamdata ·

2022/12/05

This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO. If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions

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30:09

Tracking marketing impact in a cookie-less world.

Attributed - A podcast by Dreamdata ·

2022/11/28

How to track marketing impact in a cookie-less world? This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead? - Are they? Will they be dead? - What to do to prepare for it? - What's the difference between 3rd, 1st and cookie-less tracking? - How can marketers

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44:35

Unlocking B2B Buying Group Journeys to Drive Revenue...

Attributed - A podcast by Dreamdata ·

2022/11/21

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their own path to purchase before they even connect with sales. Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before. In this episode, Steffen shares his knowledge on how to

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38:41

Content as B2B revenue driver?

Attributed - A podcast by Dreamdata ·

2022/11/14

In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies. Content is notoriously difficult to measure. Do visitors consuming your content go on to become opportunities and revenue months later? What content is most effective at which point in the funnel? We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing

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33:59

How to prepare for a Marketing Leader role?

Attributed - A podcast by Dreamdata ·

2022/11/07

The first 90 days as a Marketing Leader are crucial for your success in the role. We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups. We cover: - What to focus on before you start in your new leadership role as a marketer? - First 30 & 60 days in the role - Juliana's plans for the future of her role Connect with our hosts and guests: Laura

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31:52

Exploring B2B Go-to-market benchmarks 2022

Attributed - A podcast by Dreamdata ·

2022/10/31

In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey. They cover: - How long does the average B2B customer journey take? - How many touches are there before closing a deal? - How many stakeholders are involved in customer journeys? - How does the first touch channel influence the customer journey? Connect with our

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0:47

Welcome to Attributed - A Podcast By Dreamdata

Attributed - A podcast by Dreamdata ·

2022/10/28

An intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt. Connect with our hosts: Laura Erdem: https://www.linkedin.com/in/lerdem/ Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/ Visit Dreamdata's website: https://dreamdata.io/

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180 results

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