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PODCAST

The In Search SEO Podcast

Similarweb"s In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO"s most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you

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All Episodes

00:58:11

In Search 62: Keeping a Healthy Work-Life Balance...

The In Search SEO Podcast ·

2020/03/10

Kelly Stanze joins the show to discuss SEO, mental health, and maintaining a proper work-life balance. · Creating a healthy work-life balance while keeping a rigorous career in SEO · Dealing with the demands of SEO while struggling internally · What the SEO industry needs to do to advance mental health within the industry Resources: searchenginejournal.com/2020-seo-trends/338697/ searchenginejournal.com/mental-illness/324147/ Host: Mordy

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00:58:02

In Search 61: How to Get a Handle on Bad Backlinks

The In Search SEO Podcast ·

2020/03/03

Link superstar Cass Downton joins the show to share her wisdom on dealing with a less than optimal backlink profile: · At what point is your backlink profile unhealthy? · How effective is disavowing links & when is it applicable? · What’s the connection between links, authority, and E-A-? Plus, we look at some tips to create content that Google’s core updates will love! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Cass

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00:54:06

In Search SEO 60: How to Onboard New SEO Clients

The In Search SEO Podcast ·

2020/02/18

Enterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in: · How to systematically onboard new SEO clients · What to say and how to say it: Creating effective lines of communication · How to maintain and grow your relationships with your SEO clients Plus, we analyze what Google is doing when segmenting the News Box into multiple carousels! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest:

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00:58:04

In Search SEO 59: Staying True to User Intent – How...

The In Search SEO Podcast ·

2020/02/11

SEO and content creation superstar Jessica Levenson joins the podcast to help you stay true your target audience: · How to take intent targeting concepts and make them a reality · Methods towards making sure your content really does target an audience · How creating targeted content is evolving Plus, we take a look at Google’s latest entity understanding advancement… relationships as entities! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special

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01:17:19

In Search SEO 58: Why SEO Needs PPC & PPC Needs SEO

The In Search SEO Podcast ·

2020/02/04

PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC: · Why the myths about the lack of PPC & SEO synchronicity are not just false, but harmful · What goes into synching your SEO and PPC teams · Unifying PPC and SEO at the vertical level Plus, the who, what, when, where, and why of Featured Snippet deduplication Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Navah

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01:12:58

In Search SEO 57: Is Google Getting Results Right?

The In Search SEO Podcast ·

2020/01/28

SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results: · How consistent is Google in offering nuanced & targeted results? · How effective is BERT a few months in? · What more does Google need to do to get results right? Plus, we explore the expansion of Google Stories & what they say about how the search engine sees entities. Host: Mordy

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00:58:35

In Search SEO 56: Getting Local SERP Competition...

The In Search SEO Podcast ·

2020/01/21

Local SEO expert Cori Graft of Seer Interactive joins the podcast to discusses the ins and outs of SEO competition analysis at the local level: · How to best discover which local competitor poses the biggest threat · What signals engagement to Google at the local level? · What’s important and not important when tracking local competitor data Plus, we take a look at what the data says about the January 2020 Core Update! Host: Mordy

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00:52:29

In Search SEO 55: Breaking BERT for SEO Down Into Its...

The In Search SEO Podcast ·

2020/01/14

SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts: · What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!

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01:04:12

In Search SEO 54: What's Changed in the Quality...

The In Search SEO Podcast ·

2020/01/07

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

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00:54:00

In Search SEO 53: Our Best Moments in SEO Podcasting!

The In Search SEO Podcast ·

2019/12/24

This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketing to competitor analysis! Plus, go behind the scenes of the podcast along the way!

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00:52:49

In Search SEO 52: How to be Brand Discoverable -...

The In Search SEO Podcast ·

2019/12/17

CEO of Directive Consulting, Garrett Mehrguth, joins the show to share his insights on making your brand more discoverable: · How to increase your visibility market share · Capitalizing on reviews site for top ranking opportunities · The role of search marketing in discoverability Plus, we look at the effect of the holiday season on PLAs!

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01:08:03

In Search 51: Finding Content Marketing Opportunities

The In Search SEO Podcast ·

2019/12/10

Marketing Now author David Bain joins the show to discuss finding new content opportunities: · What content opportunities are emerging? · How to take advantage of audio and video content · The value of synthesizing offline and online content experiences Plus, we analyze Google’s November 2019 Local Update!

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01:10:20

In Search SEO 50: Looking Back at SEO in 2019

The In Search SEO Podcast ·

2019/12/03

SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019: · The importance of links now and going forward · The state of clicks on the SERP · The role of the Quality Rater Guidelines, entity understanding, technical SEO now and in 2020 Plus, reevaluating your site’s UX with a few ideas from Google itself!

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01:18:07

In Search SEO 49: Grabbing Hold of Your Online...

The In Search SEO Podcast ·

2019/11/26

The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP. · How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.

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01:01:56

In Search 48: Online Reputation – Thinking Outside...

The In Search SEO Podcast ·

2019/11/19

Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations: · Thinking about brand reputation beyond ‘links’ · How to best handle online reputation attacks · Building positive brand sentiment – moving past the clichés Plus, we go into a new way Google may be pushing its algorithm updates!

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01:09:51

In Search SEO 47: Doing SEO for New Sites

The In Search SEO Podcast ·

2019/11/12

Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind: · What optimization tasks should be at the top of your list when building a new site? · How to move your SEO & content strategies from planning to reality · How to start link building for a new site Plus, we take a hard look at Google’s BERT algorithm and break it down into its simplest parts.

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01:06:10

In Search SEO 46: Understanding the Underpinnings of...

The In Search SEO Podcast ·

2019/11/05

SEO expert Jason Barnard joins the podcast to share his insights on structured data & rich results: * What are 'blocks' & why do they matter for rich results? * Structured data in the age of limited clicks and traffic * The evolution of rich snippets Plus, we take a look at what there's to do after being hit by a core update!

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01:13:32

In Search SEO 45: Are We Thinking About SEO...

The In Search SEO Podcast ·

2019/09/24

SEO automation maven Nati Elimelech joins the podcast to offer his take on automating your website optimization: · Why we often fall short of taking advantage of the full power SEO automation offers · Who should go heavy on SEO automation and when · How to keep your balance when running heavy amounts of SEO automation Plus, we take a hard look at Google’s original reporting news algorithm.

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01:08:39

In Search SEO 44: Dealing with the Evolution of...

The In Search SEO Podcast ·

2019/09/17

Featured Snippet aficionado Nigel Stevens joins the podcast to discuss the dynamic nature of Featured Snippets: · What’s tipping the Featured Snippet scale these days? · How to extract user intent from Featured Snippets · How to best craft your Featured Snippet & SEO strategy overall Plus, we tackle Google’s new no-follow link attribute announcement!

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01:20:59

In Search SEO 43: Cultivating the Cornerstone of...

The In Search SEO Podcast ·

2019/09/10

The legendary Stephan Spencer joins the podcast to enlighten the world about how to cultivate success when doing SEO at scale: · How to build the right SEO team & why it’s the cornerstone of SEO success · Finding your SEO shine: How to cultivate and motivate to propel your SEO strategy · The most important qualities to look for when bringing new SEOs on board Plus, subdomain leasing… really?!

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