x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

touch point podcast

touch point media

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians" practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

business marketing

All Episodes

58:04

TP303 - Are Health Systems Really Ready for Consumerism?

touch point podcast ·

2022/11/02

Health systems understand the need to embrace consumerism - and that improving the healthcare consumer experience is a competitive differentiator. But are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the new digital consumer and the challenges their expectations have on health systems. Rob Klein from Klein & Partners joins to share the latest insights from the 2022 Consumer Insights Study his organization recently published. Mentions from the Show: Healthcare's

en

59:52

TP302 - When is a CRM not a CRM?

touch point podcast ·

2022/10/26

In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works

en

59:57

TP301 - ICYMI: Designing a Voice of Customer Program

touch point podcast ·

2022/10/19

Healthcare organizations are transforming their patient experience measurements away from simple surveys to more sophisticated voice of customer programs. In this episode, Reed Smith and Chris Boyer share some of the pitfalls with survey-based measurement, and how to embrace predictive customer insight. They are joined by Amy Brown, CEO of Authenticx, who shares how truly listening to the “voice of customer” in context of conversations helps to uncover hidden areas impacting the overall patient

en

48:33

TP300 - A Perfect Score in Bowling

touch point podcast ·

2022/10/12

In this triangular milestone, hosts Reed Smith and Chris Boyer celebrate their 300th recording by looking back over the nearly six years of weekly podcasts and reflect on how the role of digital and experience has evolved in hospitals and health systems. They share their top 3 episodes, and look forward to the top 3 things they each feel are going to have the most impact on our industry. They also introduce a new segment: “Three Questions with Chris Boyer” where Kristin Faulder, Steve Leibforth and

en

57:41

TP299 - Revisiting How to Involve Physicians in your...

touch point podcast ·

2022/10/05

Physicians are currently facing a myriad of challenges, yet the importance for hospitals and health systems to involve them in our marketing efforts is increasing. In this episode, hosts Reed Smith and Chris Boyer discuss the challenge of physician burnout, and how this factor can shift their expectations of being involved in an organization’s marketing and outreach efforts. Marketing and communications expert Jean Hitchcock joins as a guest to share her insights in expertise on the best ways to

en

44:13

TP298 - We Need to Have a Talk About AI

touch point podcast ·

2022/09/28

In this episode, hosts Chris Boyer and Reed Smith have “the conversation” about AI - and how the last decade (the so-called “Golden Decade of AI”) has radically advanced the capabilities of artificial intelligence and machine learning in all aspects of life and industry. After outlining some of the significant accomplishments of AI, they then discuss the challenges of AI adoption in healthcare and some of the profound ways it will impact the future of healthcare. Mentions from the Show: We Need to

en

43:37

TP297 - Forget Publishing Wait Times - How Can We...

touch point podcast ·

2022/09/21

A recent study revealed the average patient appointment wait time has increased over the past few years to nearly a month, due to a number of factors impacting the industry. In this episode, hosts Reed Smith and Chris Boyer share the results of this study, broken out by cities and specialties, then share ways in which health systems can begin to better understand overall wait times in an effort to improve their results and begin improving the patient experience. Mentions from the Show: Average

en

38:59

TP296 - Live from SHSMD 2022

touch point podcast ·

2022/09/14

Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022. With short yet insightful interviews with Ed Bennett of Martech.Health, Justin Wartell of Monigle, Reba Thompson of WriterGirl, Jeff Speer of Revive Agency, Jessica Walker of Care Sherpa and Greg Gossett of Health Aware, they discuss the new role marketing plays in supporting recruitment and retention

en

57:55

TP295 - The Digital Healthcare Ecosystem

touch point podcast ·

2022/09/07

As health systems continue to evolve their online patient experience efforts, more and more are focusing on developing a “digital healthcare ecosystem.” In this episode, hosts Chris Boyer and Reed Smith discuss the concept of the Digital Healthcare Ecosystem (DHE), how it’s defined, how it differs from a Digital Front Door and the benefits that health systems can gain when launching this type of platform. They are joined by Mitch Holdwick of DeliverHealth who shares his perspective on developing an

en

39:23

TP294 - Taking a Stand Against Health Misinformation

touch point podcast ·

2022/08/31

For anyone in healthcare, the rise of health misinformation has become quite a concern. It is only exacerbated by the rise of social media platforms, and the ability to spread and amplify the content online is disturbing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges of health misinformation, how front line healthcare workers are responding and how we can leverage these very tools to support promoting accurate health information. Mentions from the Show: Confronting

en

42:59

TP293 - Trust, Teens and Technology: What Health...

touch point podcast ·

2022/08/24

Hosts Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how hospitals and health systems need to shift their approaches to reach future generations seeking healthcare. They even share examples of how leading health systems are shifting the marketing and communication strategies to reach these new generations. Mentions from the Show: Pew Research: Teens, Social

en

44:52

TP292 - Is Digital Really the Future of Healthcare?

touch point podcast ·

2022/08/17

In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.” Mentions from the Show: The Future of Care Delivery Is Your Company Squandering Digital Opportunities? Touchpoint podcast Twitter Reed

en

40:27

TP291 - The Rise of the Algorithms (and the Death of...

touch point podcast ·

2022/08/10

In this episode, hosts Reed Smith and Chris Boyer discuss how the rise of the recommendation engines in social media is potentially hastening the end of social media as we know it. From discussing the impacts of influencers on the innovation of social media platforms, to the overwhelming need to engage in social media advertising to stay relevant in the sea of social media content, the way hospitals and health systems will be forever changed. Mentions from the Show: The End of Social

en

55:32

TP290 - The Time They Are (and Keep On) A-Changin’

touch point podcast ·

2022/08/03

Health systems across the United States are feeling a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns. In this episode, hosts Chris Boyer and Reed Smith discuss how these challenges are impacting hospitals and share how marketing and IT are shifting their strategies to embrace these changes. Alan Shoebridge from Providence joins us to share his perspective on these current trends, and explains how his

en

56:46

TP289 – An Update on the Disruptive Healthcare...

touch point podcast ·

2022/07/27

Four years ago, hosts Chris Boyer and Reed Smith discussed the impacts that the “disruptive healthcare trifecta” - Google, Facebook and Amazon - were predicted to have on the industry. In this episode, they reflect back on how these organizations have evolved and changed their strategies. They cover Google Health’s recent announcement of expanding the AI capabilities to organize patient data, Facebook’s shift to an ad-centric model (and the challenges of misinformation), and Amazon’s recent

en

56:29

TP288 - The Patchwork Quilt of Healthcare Data

touch point podcast ·

2022/07/20

Health systems face significant challenges in today’s age when developing first-party data strategies. In this episode, hosts Reed Smith and Chris Boyer discuss the need for digital marketers to adopt a data first strategy, including prioritizing data security and understanding the various different data security laws being implemented across the United States. They are joined by Jeremy Rogers of IU Health who shares his organizations journey to leveraging data to improve patient

en

62:40

TP287 - The Digital Front Door is an Experience...

touch point podcast ·

2022/07/13

In this episode, Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that it perhaps instead of defining it as a technology strategy, it should be

en

51:10

TP286 - ICYMI: Digital Transformation is Not a...

touch point podcast ·

2022/07/06

For many health systems, digital transformation initiatives that began in the pandemic are starting to falter, which begs the question: why is digital transformation so difficult? In this episode, hosts Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau, Senior Partner and Director of

en

57:40

TP285 - The Problem with the Pixel

touch point podcast ·

2022/06/29

Recent news revealed that a number of hospital websites were found to have passed sensitive PII (personal identifiable information) to the Meta company via the use of the Facebook Pixel. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison from Multicare joins to share his perspective on the

en

55:05

TP284 - Marketing Is Like Communications (or Is It...

touch point podcast ·

2022/06/22

Marketing and communications are sometimes considered the cornerstone of any business plan. However, for hospitals and health systems, often these disciplines are often treated as separate and distinct. In this episode, hosts Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey. Mentions from the Show: TP45 – Marketing and

en

524 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...