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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

41:22

Episode 66: Politics and AI with Richard Raddon of Zefr

Marketecture: Get Smart. Fast. ·

2024/04/05

Plus Forbes MFA, and AdTheorent acquisition.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to

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31:57

PubMatic: A focus on new products and capabilities

Marketecture: Get Smart. Fast. ·

2024/04/01

The interview with Nishant Khatri, EVP of Product at PubMatic, outlines several products designed to enhance digital advertising strategies through data integration and audience targeting. 'Connect' serves as a platform facilitating collaboration between publishers, buyers, data providers, and commerce media companies, aiming for effective audience targeting by integrating various data sources. 'Identity Hub' is introduced as a solution to manage the complexity arising from the proliferation of ID

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54:41

Episode 65: Shane Shevlin still believes in...

Marketecture: Get Smart. Fast. ·

2024/03/29

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the

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39:51

Episode 64: Listeners Strike Back

Marketecture: Get Smart. Fast. ·

2024/03/21

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with

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05:28

JYE: Licorice

Marketecture: Get Smart. Fast. ·

2024/03/18

Licorice offers a solution for users who prefer to engage with online content and ads without sharing personal data like email addresses or phone numbers. Instead, users can log in anonymously to participating publishers' sites through Licorice, which in return asks them to provide information about their interests. This information is then utilized by publishers for more targeted advertising, without needing to know the user's identity or personal details. Licorice aims to balance user privacy with

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07:15

JYE: Crosshatch

Marketecture: Get Smart. Fast. ·

2024/03/18

Olympus, now rebranded as Crosshatch, was introduced as a data demilitarized zone (DMZ) designed to create personalized online experiences without directly handling personal data. Aimed primarily at businesses seeking to provide personalized services, particularly marketers, Olympus proposes a novel solution to the challenge of personalizing without compromising user privacy.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to

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43:47

Episode 63: Josh Chasin on measurement, plus...

Marketecture: Get Smart. Fast. ·

2024/03/15

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive

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23:18

XR -- formerly ExtremeReach -- wants to be your...

Marketecture: Get Smart. Fast. ·

2024/03/11

The interview with Jo Kinsella from XR (formerly Extreme Reach) delves into the rebranding and expansion of the company, highlighting its evolution from TV distribution to a comprehensive platform marrying creative and media. Kinsella outlines XR's focus on streamlining the advertising workflow through technology, emphasizing the integration of asset management, distribution, creation, and informative insights. The discussion also touches on XR's role in addressing industry challenges like creative

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47:28

Episode 62: Joe Zappa on why ad tech marketing sucks...

Marketecture: Get Smart. Fast. ·

2024/03/08

Plus the latest controversy with "Ad Bridging"Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to

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20:23

Qortex: Contextual video overlay ads create new...

Marketecture: Get Smart. Fast. ·

2024/03/04

Qortex specializes in enhancing video advertising through its Onstream ad experiences and Intelligent Video Analytics. Onstream integrates ads into video content in real-time, based on the content's context, analyzed by their video analytics. This allows for ads to be contextually relevant, like showing a Nike ad during a basketball game featuring LeBron James. The system is designed to not interrupt the viewer's experience, with various overlay formats that adjust based on the device and user

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44:00

Episode 61: RampUp After Dark

Marketecture: Get Smart. Fast. ·

2024/03/01

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage

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26:34

Ad Fontes Media: Making news sites work for advertising

Marketecture: Get Smart. Fast. ·

2024/02/26

Ad Fontes Media is a public benefit company focused on supporting high-quality journalism through scientific rating of news content for bias and reliability. They utilize both human raters and AI to assess over 150,000 articles daily, aiming to encourage marketers to invest in news media. Ad Fontes serves as a bridge between advertisers and news publishers, offering tools to select news outlets for advertising, thereby improving brand safety and suitability. Their work addresses the decline in

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46:07

Episode 60: Michael Cassidy on bringing ad dollars to...

Marketecture: Get Smart. Fast. ·

2024/02/23

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product

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01:06:59

Episode 58: All About the Privacy Sandbox with Alex...

Marketecture: Get Smart. Fast. ·

2024/02/09

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of

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41:37

Episode 57: Faster sites and fewer ads, Jon Roberts...

Marketecture: Get Smart. Fast. ·

2024/02/02

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs

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33:11

Spotify builds a $2 billion audio ads juggernaut...

Marketecture: Get Smart. Fast. ·

2024/01/30

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integration of technology in podcast advertising, leveraging dynamic ad insertion and streaming ad insertion to optimize ad relevance and reach. The

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45:06

Episode 56: Lauren Wetzel on the clean room trough of...

Marketecture: Get Smart. Fast. ·

2024/01/26

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions

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48:59

Episode 55: Matt Prohaska talks news and the industry...

Marketecture: Get Smart. Fast. ·

2024/01/19

Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of

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43:34

Episode 54: CES wrap up, plus drama at VideoAmp, LG...

Marketecture: Get Smart. Fast. ·

2024/01/12

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectureis a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing

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