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PODCAST

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn"t easy, but they were made for it. I"m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You"re going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you"re launching your first

business entrepreneurship

All Episodes

17:47

#352 - Where to focus your time when you don’t have a...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/08/26

Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you don’t have a big team to support you. For small business owners who feel overwhelmed and unsure where to direct their efforts, I offer practical tips on prioritizing your tasks. With constant demands and no one else to handle them, knowing how to manage your time effectively is crucial. ⬇️ Click to view my available resources! https://andyisom.com/

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27:55

#351 - Interview with Mina Elias - TikTok Shop

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/08/12

With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies. In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok Shop is a smart move for sellers who want to stay competitive. We discuss how TikTok's unique algorithm

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15:07

#350 - How to Restock Amazon FBA Inventory: Keep Your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/08/05

Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amount of inventory to order. I explain the Reorder Point Formula and recommend examining reports like FBA Inventory and Restock Inventory. My key tip is to ensure you're not only reordering based on current sales but also considering future demand and peak times, including seasonal products and holidays such as Christmas. ⬇️ Click to view my available

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13:28

#349 - How to Liquidate Amazon FBA Inventory: Get...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/07/29

Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include overstock, poor sales performance, and changes in consumer demand. Holding onto inventory can tie up your capital, making liquidation a way to cut your losses. In this episode, I discuss how to determine if a product is worthy of liquidation and the steps to take. I cover which reports to examine, how to submit a removal order, and alternative options to

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34:08

#348 - 5 Wins from our PPC Agency Clients in 2024

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/07/22

In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be

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26:52

#347 - Things don’t work because you don’t

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/07/15

As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If you're struggling to achieve the desired results, it's likely due to a gap in the necessary skills for success. In this episode, I discuss the importance of conducting a SWOT analysis and how it can help you understand your business better and pinpoint areas for improvement. ⬇️ Click to view my available resources! https://andyisom.com/

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23:39

#346 - Is Amazon FBA Dead? The Reality in 2024 with...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/06/24

Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing question and provide an updated perspective for 2024. Despite Amazon increasing FBA fulfillment fees by an average of 5.2%, third-party sellers grew by 18% in Q4 of 2024. You can still be successful on Amazon—it's all about understanding how to make the most out of opportunities over time. ⬇️ Click to view my available resources! https://andyisom.com/

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10:21

#345 - How to get your money back from Amazon lost...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/06/17

If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it’s not as simple as sending a message. You need to provide documentation and shipping invoices to prove the inventory is missing. While the process can be tricky and time-consuming, I share valuable tips to

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16:25

#344 - You need to create a “moat” around your brand...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/06/10

In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term. In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in

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14:25

#343 - It’s easier to appeal to a specific someone...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/06/03

Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and marketing strategies to this well-defined group, you can create a compelling value proposition that sets you

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18:06

#342 - 6 Common Amazon FBA Mistakes and How to Avoid...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/05/27

In this episode, I talk about the six common Amazon FBA mistakes people make: Inaccurate product research Ignoring Amazon's fees Poor inventory management Neglecting product listing optimization Poor PPC advertising management Ignoring Amazon's policies ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please

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11:07

#341 - Are mold fees worth it or should you prove the...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/05/20

In this episode, I address a question from my weekly Q&A call: “Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?” I share the three key advantages of having a unique product, helping you make informed decisions about your product strategy. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources

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13:15

#340 - We are getting $4 cost per order using this...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/05/13

If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I talk about the effectiveness of the Amazon Creator Connections program and share insights and results from launching it two months ago. ⬇️ Click to view my available resources

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13:23

#339 - Why adding variations is vital to your...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/05/06

In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style, size, or color, it may lack brand appeal and hinder brand establishment. Using Geometry as a case study, we explore why adding variations is vital to the success of your products. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products

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48:32

#338 - Interview with Owais Amin - My Head of PPC and...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/04/29

In this episode, I chat with Owais Amin, our agency partner, about our Amazon strategy, the services we provide clients, and how we can support you in navigating the e-commerce landscape. We also discuss how our partnership began, along with Owais's background and extensive experience in selling on Amazon. We also explore Owais' advice: "Learn commerce before e-commerce," emphasizing the foundational knowledge crucial for success in digital business. ⬇️ Click to view my available resources

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12:13

#337 - I started doing this one thing every day for...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/04/22

A new powerful practice has elevated my day-to-day performance, yoga. In this episode, I share my experience with incorporating 20 minutes of yoga into my mornings and the profound impact it has had on my performance. I love good and effective routines that enhance productivity, and yoga has become as a game-changer for me. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and

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24:30

#336 - What can we learn about expensive cars and...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/04/15

In this episode, I talk about what we can learn about expensive cars and their impact on happiness and finances. Comparing a $90,000 SUV to a $20,000 family car, I discuss the pitfalls of financing vehicles, which can cost up to $120,000 over time due to depreciation and interest. Shifting perspectives, I talk about the alternative: investing that $100,000 into your business and the potential for long-term happiness and fulfillment that comes from business success and financial stability.

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36:15

#335 - Student Interview with Brandon - We sold...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/04/08

In this episode, I sit down with Brandon, a student from my coaching program, to discuss his inspiring journey from launching his first few SKUs to surpassing $100,000 in sales. We delve into Brandon's motivations for starting his entrepreneurial journey and his unwavering passion for business. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this

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23:57

#334 - The Loss Leader Strategy made one of our...

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/03/27

The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's effectiveness lies in its ability to draw attention to other products and increase overall sales. In this episode, we explore how one of our clients implemented the Loss Leader strategy,

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24:07

#333 - How to virtually launch products using PickFu

Built by Business: Amazon FBA, E-Commerce, Brand... ·

2024/03/25

As the barrier to entry in business continues to lower, standing out and excelling become imperative. In this episode, we dive into risk management strategies and the power of tools like PickFu to test product concepts before committing to suppliers. I share how PickFu can be a game-changer in your product launch journey, empowering you to make informed decisions and stand out in a crowded marketplace. ⬇️ Click to view my available resources! https://andyisom.com/

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512 results

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