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PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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All Episodes

00:34:09

Drive App Growth by Building Community - Shana Sumers...

Apptivate: App Marketing Explained ·

2020/10/06

Shana Sumers, who is the Head of Community at HER, the largest community and dating app for LGBTQ+ womxn and queer people. She’s also the co-host of the Bad Queers Podcast. Questions Shana Answered in this Episode:Talk to me about why the community aspect of your app is so important and how it helps you develop your brand.How do you build a community within an app? What are the functions of your role?What growth have you seen over the last 5 years at HER? And how has HER contributed to that

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00:38:02

All about Apple's IDFA changes & future role of MMPs...

Apptivate: App Marketing Explained ·

2020/09/29

Today’s guest is Susan Kuo, the COO and Co-Founder of Singular, a key mobile measurement partner. Susan got her start in the industry at Electronic Arts, and from there continued to work in senior mobile marketing and analytics roles at companies throughout Silicon Valley until starting up Singular.Questions Susan Answered in this Episode:What changes is Apple making to IDFA with iOS14?Why do you think Apple is doing this?Apple delayed these changes. When do you think they’ll happen?Do you think the

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00:29:54

The Opportunities of Shifting to In-App Advertising -...

Apptivate: App Marketing Explained ·

2020/09/15

Patrik Wilkens is the Vice President of Mobile at Azerion. Azerion is a media and tech company based in Amsterdam that provides safe, reliable, and valuable content on a European scale with local presence.Questions Patrik Answered in this Episode:Can you tell us about the organization you work for and what specifically you focus on?What are the challenges of in-app monetization of games?Are the organizations that advertise in your games also game development studios?Why do you think we don’t see

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00:37:39

Mobile Marketing Traffic Beyond Facebook & Google -...

Apptivate: App Marketing Explained ·

2020/09/08

Want to learn more about the value and challenges of ad networks outside of Facebook and Google? Today on the Apptivate Podcast, @Misha Syrotiuk, Head of Ad Networks and Programmatic on the user acquisition side for @Huuuge Games, breaks down 6 traffic sources beyond the big two. Questions Misha Syrotiuk Answered in this Episode:What’s the mobile tech community like in Warsaw, Poland? What makes Huuuge Games such a successful developer of social casino game titles? Are your strategies for acquiring

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00:33:22

Understanding African Markets for Mobile Games -...

Apptivate: App Marketing Explained ·

2020/08/31

Cordel Robbin-Coker is the Co-Founder and CEO of Carry1st, the leading mobile games and content apps publisher and developer for African consumers. Cordel is based in Capetown, South Africa. Questions Cordel Answered in this Episode: What are some of the differences between investing in businesses in the U.S. and investing in businesses in Africa or is it the same process across continents?What early-stage tech business investments in Africa stick out to you as successes or failures?How difficult is

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00:25:55

Building Trust with Mobile App Users During...

Apptivate: App Marketing Explained ·

2020/08/25

Alexandra Kleemann is the Head of Marketing at Shpock, an online marketplace for second-hand goods. She is based in Vienna, Austria. Questions Alexandra Answered in this Episode:What was the single greatest challenge of learning performance marketing from the ground up?What sets Shpock apart from other online marketplaces?How do you keep the original sense of community now that you’re a nationwide app? How did adding a delivery feature affect your position as Head of Marketing? How did you adapt to

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00:37:04

Leveraging Dynamic Product Ads to Grow Your App –...

Apptivate: App Marketing Explained ·

2020/08/18

Coming back to the Apptivate Podcast is Christian Eckhardt, the CEO and co-founder of Customlytics. Customlytics provides app marketing, analytics, and technology infrastructure consulting and hands-on help.Questions Christian Answered in this Episode:Any particular reason why you think Customlytics was able to be successful during the pandemic?What’s been top of mind for you as a mobile marketer in this space since the last time we talked?What’s the mobile marketer’s role to effectively leverage

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00:27:21

Adapting Mobile Marketing Strategies During...

Apptivate: App Marketing Explained ·

2020/08/11

Michael Jessen is the Senior User Acquisition Specialist at Socialpoint, a world-renowned mobile gaming developer and publisher. Michael is currently based in Barcelona, Spain. Questions Michael Answered in this Episode:What would you attribute the success of Socialpoint to?What was your approach to acquisition during coronavirus? How were you able to continue with success despite everything happening in the world?Did particular sources in your UA programs provide more incremental scale than others

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00:28:01

Why Transparency Matters on an Impression Level -...

Apptivate: App Marketing Explained ·

2020/07/28

Meet Daniel Lopez, Director of Mobile Growth at Electronic Arts (EA), the second-largest gaming company in the Americas and Europe by revenue. Daniel got his start in mobile marketing at Machine Zone and has since worked at DraftKings and GSN Games. Questions Daniel Answered in this Episode:During your time at Machine Zone, what do you think made you effective?What are mobile marketers overlooking? Oversaturation of consumers: Are you more concerned about it from a cost perspective or user

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00:36:28

Building Gaming Apps as a Service, Not a Product -...

Apptivate: App Marketing Explained ·

2020/07/21

Luis de la Cámara is the Chief Marketing Officer for Genera Games, a leading developer in mobile games for iOS and Android. Luis previously worked for other gaming companies, such as Outplay Entertainment, King, Gameloft, and 2K.Questions Luis Answered in this Episode:Are your soft launches strong determinants of how successful your games are going to be worldwide?What do you focus on as CMO?Can you tell us your thoughts on alignment between product and marketing teams?What’s your opinion on

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00:20:25

Growing Your Gaming App Userbase with In-App Surveys...

Apptivate: App Marketing Explained ·

2020/07/14

Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games. Questions Erik Answered in this Episode:How do you go about developing a creative strategy for each of these titles? How do you understand what will motivate a user or what creative will resonate the most for a particular game? What do you do with the information you get from the third-party userbase survey?What makes optimizing

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00:25:39

Why the Mobile App Industry is Hot on Creatives -...

Apptivate: App Marketing Explained ·

2020/07/07

Adam Lovallo is co-founder of Grow.co, the MAU Vegas Conference, and Thesis, a conversion rate optimization company. He got his start at growth marketing at Living Social. Questions Adam Lovallo Answered in this Episode:What was the greatest experience you took away in growth marketing and acquisition from Living Social?How much are you curating the topics and speakers at MAU? And, how do you go about balancing the topics?What do you think might change in the next few years as it relates to

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00:29:45

The Untapped Potential of In-App Messaging for Mobile...

Apptivate: App Marketing Explained ·

2020/06/30

Andy Carvell is the partner and co-founder of Phiture and editor of Mobile Growth Stack, Phiture’s blog. Phiture is a mobile growth consultancy based in Berlin, helping B2C app publishers tackle their key growth challenges. Previous to Phiture, Andy joined Sound Cloud as a mobile marketer, helping the company transition from being a web-first product to a mobile-first product.Questions Andy Carvell Answered in this Episode:Is there a specific component of mobile app growth that you feel Phiture

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00:27:24

Mobile Marketing lessons from LATAM - Mariano Sáenz...

Apptivate: App Marketing Explained ·

2020/06/23

Mariano Sáenz is the co-founder and CEO of Winclap, a marketing platform providing media services and building mobile marketing tech solutions. Winclap helps its clients grow their businesses by running user acquisition, retargeting, and re-engagement campaigns across multiple channels, with a focus on visualization, AI engines, and capacity building.Questions Mariano Sáenz Answered in this Episode:Tell us the story of Winclap. What are your core competencies?Is there anything you would have done

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00:27:34

Why Gaming Apps Should Be Talking Directly to Their...

Apptivate: App Marketing Explained ·

2020/06/16

Amanda Lulewicz is the director of product marketing for Crowdstar at Glu Mobile, a leader in 3D freemium mobile gaming. Amanda works with the game Covet Fashion. She came to mobile marketing from a background in fashion public relations. Questions Amanda Lulewicz Answered in this Episode:How do you interact with your consumer base to empower the decisions you make in your marketing initiatives?How do you communicate with the users who are not a part of the ambassador program?What’s been the

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00:22:17

How to Optimize Your Mobile Marketing Strategies with...

Apptivate: App Marketing Explained ·

2020/06/02

Wout Laban is the senior manager of customer success for Leanplum. Leanplum helps mobile teams orchestrate multi-channel campaigns, from messaging to the in-app experience, all from a single mobile marketing platform.Questions Wout Laban Answered in this Episode:What are some of the most fundamental things a mobile marketer should know about A/B testing, and how do I apply that?What is the difference between optimization and experimentation? What changes in optimization are worthwhile?How does an

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00:30:18

The “Engagement Pyramid” that Keeps Customers Coming...

Apptivate: App Marketing Explained ·

2020/05/26

Peggy Anne Salz is the lead analyst and founder of MobileGroove, a resource for mobile marketing content, analysis, and research. She is also a senior contributor to Forbes Magazine, the chief content officer for the mobile marketing association in Germany, and a co-host of the Mobile Presence Podcast.Questions Peggy Anne Salz Answered in this Episode:How does a brand show that it cares today?How has retention changed over the years? Can you talk about the engagement pyramid framework and how

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00:25:27

Major Transportation App Applies Incrementality to UA...

Apptivate: App Marketing Explained ·

2020/05/19

Antoine Lamy is the co-founder of Raive, an online donation platform working with influencers and artisans to help charities raise money. Prior to launching Raive, Antoine was a senior performance marketing manager for Uber. He’s also worked for BlaBlaCar and Addict Mobile.Questions Antoine Answered in this Episode:What is the mobile marketing community like in France?How many channels were you managing in a given month at Uber?How did you measure incrementality on a channel like

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00:36:32

Marketing Mobile Social Casino Games - Andrey...

Apptivate: App Marketing Explained ·

2020/05/12

Welcome Andrey Kuznetsov, the CEO of KamaGames, a social casino game app that claims to be number one in the world by revenue and downloads for roulette, blackjack, Omaha poker, and craps. Questions Andrey Kuznetsov Answered in this Episode:What kind of games do you develop and what releases should people know about?What influenced KamaGames in 2012 to create games outside of social casino?What are the benefits and challenges of using IP like Hard Rock?As a CEO, what is your perspective of what

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00:29:01

Demystifying AI for Mobile Marketers - Jim Calhoun...

Apptivate: App Marketing Explained ·

2020/05/05

Jim Calhoun is the CEO of Nectar 9, a company developing, selling and licensing SaaS software that combines advanced machine intelligence, automation, and human creativity to drive meaningful marketing outcomes in today’s social media environment. Nectar9 makes AI accessible and easy for marketing companies to leverage.Questions Jim Answered in this Episode:How does someone leverage AI and how does it improve their marketing stack?Why has AI been slow to adopt? What have you observed about AI’s

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224 results

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