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PODCAST

The Email Marketing Show

Email Marketing Heroes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn"t stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every "Email Marketing Wednesday" or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post

business marketing

All Episodes

32:01

How To Audit Your Email Marketing

The Email Marketing Show ·

2022/10/26

Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you!Ready to take some notes?SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(5:03) Create a baseline.(7:08) Find out how many subscribers you're gaining and losing every month.(8:21) Find out

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27:19

Small List Big Launch - With Gemma Bonham-Carter

The Email Marketing Show ·

2022/10/19

Do you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!)Are you ready to find out how to get massive results no matter what size your list happens to be?You'll want to take notes on this one!SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook group.(3:30) Did Gemma really

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31:55

Tell Me You're A Member Of The League Without Telling...

The Email Marketing Show ·

2022/10/12

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some the traits, habits, and characteristics of our awesome members.Because this is how they make more sales more predictably from their email marketing. Ready

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20:53

What We Really Think About Customer Avatars

The Email Marketing Show ·

2022/10/05

Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead.If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about this instead!SOME EPISODE HIGHLIGHTS: (0:16) Want to make your sales from your email marketing? Grab our Click Tricks.(4:14) You can't create a customer avatar before you have an audience.(6:24) An

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25:50

Comedian’s Secrets to Storytelling - With Kevin Rogers

The Email Marketing Show ·

2022/09/28

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or less.Warning: if you're not into having fits of laughter or don't want to hear Kennedy talk about polar bear hunting in Norway while learning one of the most amazing marketing tricks ever,

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15:47

Advanced Psychology: Using Compound Curiosity

The Email Marketing Show ·

2022/09/21

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity.That's right - it's not just curiosity the way you may have been taught before.This will quite literally blow your mind! Ready to learn how to do it?SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(3:31) Introducing our new sponsor - Selzy.(5:01) How

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24:53

7 Email Marketing Things That Shouldn't Work (But Do)

The Email Marketing Show ·

2022/09/14

Want to know how to make the most of your email marketing? Then we've got something pretty special for you here. It's the 7 best email marketing strategies that shouldn't work but absolutely do. They're undervalued and probably even sound a little bit ludicrous. But if you want better results with your email marketing, you might want to try them out.Ready to have your mind blown?SOME EPISODE HIGHLIGHTS: (0:20) Our outrageous email marketing contest.(5:53) Introducing our new sponsor - Selzy.(8:36)

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31:44

How To Get Back On The Email Wagon When You Fall Off...

The Email Marketing Show ·

2022/09/07

So you haven't been emailing your list for a while. You've fallen off the email marketing wagon and now you're wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there's a way to do it - emailing your list after a while doesn't have to be scary. And today we're going to help you re-start your email marketing, give you an easy-to-follow email reactivation template, and share a huge opportunity you don't want

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32:22

12 Things That We Use On Stage That Help Our Email...

The Email Marketing Show ·

2022/08/31

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, to perform and entertain an audience, and make it funny, interesting, and engaging in the process. So today we're sharing 12 email marketing strategy examples from our on-stage careers

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33:11

9 Psychological Things That We Use In All Of Our...

The Email Marketing Show ·

2022/08/24

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we're breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?SOME EPISODE HIGHLIGHTS: (00:15) Want to make your sales from your email marketing? Grab our Click Tricks.(5:40) Build beliefs.(10:18) Say something and

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24:34

The Little-Known Right Order to Make Your Offers (For...

The Email Marketing Show ·

2022/08/17

Do you have a flagship product - a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber.Sounds too good to be true? Well, it's a really simple trick, and you're just about to learn all there is about it!Ready?SOME EPISODE HIGHLIGHTS: (4:43) All roads lead to Rome!(7:21) Choosing your Rome.(9:34) Create

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31:19

Lessons Learned from Running Our 2-Day INBOX Event

The Email Marketing Show ·

2022/08/10

Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing?Today we're sharing the lessons we've learned from running our own two-day online event - Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free online event with multiple speakers and a ton of value.Want to know all about it so you can find out exactly what email campaigns you can run to make your next online event a super

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26:22

Making Yourself Choosable with Belinda Weaver

The Email Marketing Show ·

2022/08/03

How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable.Yep - that's a word. And you sure want to find out all about it!SOME EPISODE HIGHLIGHTS:

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29:28

What to do if you have a high unsubscribe rate

The Email Marketing Show ·

2022/07/27

What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? Wehear so many people telling us they put in a lot of work to build their list just to see their subscribers leave pretty quickly. And we know it's easy to feel bad about it, but if you find yourself in this situation, fear not! There's quite a bit you can do about it.Ready to find out?SOME EPISODE HIGHLIGHTS:

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36:32

Why We Waited 3 Years Before Creating a Brand

The Email Marketing Show ·

2022/07/20

Why did we wait three years to create a brand? Shouldn't that be the first thing you do when you start a business? Probably not! It's not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product - even if it was ugly.Want to know what this is all about?Let's find out!SOME EPISODE HIGHLIGHTS: (5:33) Why we finally decided to create a brand.(9:29) Why you should NOT create a brand as soon as you start your business. (11:10) How we

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27:27

Viral List Growth Using Giveaways With Derek Videll

The Email Marketing Show ·

2022/07/13

Can giveaways help you grow your list? What prize should you choose for your contest and how do you make it go viral? Who do giveaways work best for, and how do you even run them? Ready to find out why giveaways are important for your email list growth and your business? Then let's hear it from the awesome Derek Videll! SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:24) Does Derek really have uncontrollable sneezing fits when he chews mint

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35:46

How To Do Your Email Marketing While You're On Holiday

The Email Marketing Show ·

2022/07/06

Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we're sharing today - how to do your email marketing while you're on holiday, whether you’re physically leaving and going somewhere or simply switching off from your business for some well-deserved time off.Ready to find out what your options are to keep your email marketing going during the

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26:28

How to Increase Your Prices

The Email Marketing Show ·

2022/06/29

Have you ever raised your prices and found that no one was rushing to buy? We've been there and done that. And that's why this week we're sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell (a membership, a course, a coaching programme, or any other product) we also have something special for you - our price increase email campaign.Ready to find out how to increase your prices, build trust with

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34:08

9 Lessons from The Inbox Online Email Marketing...

The Email Marketing Show ·

2022/06/22

This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference.They're so good you're going to want to take notes! Ready to have your mind blown?SOME EPISODE HIGHLIGHTS: (0:12) Come and

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20:20

Why You Should Attend Inbox 2022

The Email Marketing Show ·

2022/06/15

Why should you attend Inbox? Because it's the email marketing conference of 2022 (even if we say so ourselves). Inbox is the online conference that helps you sell more of everything you're doing by using email marketing. It's on the 28th and 29th of June 2022, and we're going to show you how to get totally FREE tickets and attend this fantastic event from the comfort of your very own pajamas.Ready to get all the juicy stuff?SOME EPISODE HIGHLIGHTS: (0:27) Come and join us at Inbox 2022 (for

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322 results

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