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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

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All Episodes

00:32:50

S03 E06 Steel Media’s Dave Bradley On The Highlights...

PocketGamer.biz Podcast ·

2023/08/10

PG Connects Toronto is done and dusted, and the PG.biz team is here for the recap. Dave Bradley, Steel Media COO, joins the show again this week to break down the high points of the event. Alongside Peggy and Brian, Dave details topics like getting more mileage out of your game and player retention. What’s more, he gives a view into upcoming PGC events and teases new locations.CHAPTER TIMESTAMPS 00:00 - Intro 01:16 - PG.biz Save The Dates 06:50 - Some PGC Toronto attendees 10:21 - Gaming tech

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00:30:20

S03 E05 MY.GAMES’ Anton Gorodetsky On Brokering...

PocketGamer.biz Podcast ·

2023/08/04

To build a great gaming ecosystem, “Think global, act local,” says Anton Gorodetsky. Anton is the Head of Industry Relations at the leading European publisher and developer, MY.GAMES. He joins the podcast this week to explain how to build a comprehensive ecosystem dedicated to loyalty, branding, and retaining players that generates revenue years into a game’s lifecycle. He brings us behind the scenes of cultivating relationships that matter and one influencer partnership that raked in a 20% DAU

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00:29:36

S03 E04 Tactile Games’ Plamen Stefanov On Bringing...

PocketGamer.biz Podcast ·

2023/07/27

Tactile Games’ User Acquisition Manager, Plamen Stefanov, joins our hosts, Peggy Anne Salz and Brian Baglow, to showcase how small teams can make big waves in the gaming community. You might recognize Tactile from its hit game, Lily's Garden, which has generated 517 million worldwide in lifetime player spending since it appeared on the market in 2019. Plamen cites cross-team collaboration and a testing ecosystem that feeds itself as two contributors to this success. Listen to Peggy, Brian, and

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00:32:57

S03 E03 Mystic Moose’s Mike Levine On Cross-Platform...

PocketGamer.biz Podcast ·

2023/07/21

Mike Levine, founder and CEO of Mystic Moose, an indie game studio and publisher, joins us on the PG.biz Podcast to discuss Mystic Moose’s newest game, Mojo Melee — a cross-platform, multiplayer PVP auto chess game — that weaves together a strong narrative and player choice. In the episode, Mike describes how Mystic Moose paves the way for players to personalize and own digital collectibles -- on their terms. This smart approach bypasses the Web 3 backlash and, more importantly, employs a “choose

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00:30:46

S03 E02 DoubleDown Interactive’s Faith Price On The...

PocketGamer.biz Podcast ·

2023/07/14

A longtime board game lover and superstar marketing strategist, Faith Price understands what drives user retention and how to coordinate a killer soft launch. She shares her launch expertise with the PG.Biz audience this week. In this episode, Faith, Director of Growth Marketing at DoubleDown Interactive, and our cohost, Peggy Anne Salz, discuss what shifts in soft launch strategy tell us about what lies ahead for the gaming industry. Faith also divulges the DoubleDown team's big change to their

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00:27:38

S03 E01 WHOW Games’ Tobias Edl On Growth Hacks And...

PocketGamer.biz Podcast ·

2023/07/06

Our guest rockets results and achieves sustainable success thanks to what co-host Brian Baglow calls the 4Ps: people, platform, partnerships, and personalisation. Tobias Edl, Director of Marketing & New Business at WHOW Games GmbH, joins Brian and Peggy Anne Salz in this episode to explain how WHOW's immersive tactics and attractive dual monetisation method create a loyal player base and have led to millions of game downloads across app stores. Tobias expands on the effect of real-time

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00:29:30

S02 E34 Hashbang Games’ Robert Burnett On Equipping...

PocketGamer.biz Podcast ·

2023/06/29

Nicknamed by our cohost Peggy Anne Salz as the Medici Man for his numerous talents and cross-industry experience, our guest this week has worked on both the publishing and the development sides of gaming. He predicted that social connectivity and games would go hand in hand and anticipated the pay-off. He also helped create early prototypes for mobile gaming. Little wonder that Robert Burnett, COO of Hashbang Games, knows what's next in the game industry and strongly advises devs to take a

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00:30:33

S02 E33 SKIDOS’ Aditya Prakash On Mastering Organic...

PocketGamer.biz Podcast ·

2023/06/23

SKIDOS, referred to by its CEO as “the Netflix of learning apps,” sits at the intersection of gaming, learning, and kid-friendly technology by converting popular casual mobile app games into learning apps for children aged two to seven. With over two million kids playing SKIDOS games, plus a Family Choice Award and Best of Mobile Apps Silver Award under its belt, it’s clear that SKIDOS is an expert in UA and UX. We welcome the company’s Founder and CEO, Aditya (Adi) Prakash, onto the podcast this

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00:39:45

S02 E32 Solid Bash's Matthew Zoern On An Approach...

PocketGamer.biz Podcast ·

2023/06/09

Matthew Zoern, Head of Studio at Solid Bash, outlines what developers can gain from identifying "the fun factor" — the core component of Solid Bash's "features-based iterative process." Matthew reveals how his team meld aspects of old-school game development with new transformative techniques to ensure games are entertaining for the long term. Alongside our hosts, Peggy Anne Salz and Brian Baglow, he dives into his background with virtual collectibles to divulge how this

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00:32:11

S02 E31 Steel Media’s Dave Bradley On Hot Topics, Hot...

PocketGamer.biz Podcast ·

2023/06/01

Gamers, developers, and gaming experts alike united at PG Connects Seattle last month. We’re here with Dave Bradley, COO of Steel Media Ltd., to recap the exciting event. Dave tells our hosts, Brain Baglow and Peggy Anne Salz, that AI, indies, and blockchain games were on everyone's minds at this PGC gathering. Attendees were also lucky to experience the first-ever PG Connects recruitment affair. This episode isn’t one to miss, with some shocking facts about iOS app releases, a taboo topic that

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00:32:43

S02 E30 Dutch Games Association's Martine Spaans On...

PocketGamer.biz Podcast ·

2023/05/25

Blockchain gaming: a flash in the frying pan or an auspicious opportunity for the gaming industry? Gaming expert Martine Spaans leans toward the latter. In this episode, our cohosts, Peggy Anne Salz and Brian Baglow, sit down with Martine to discuss this controversial corner of the gaming world. As General Manager of the Dutch Games Association and Founder of Tamalaki Games, Martine sees blockchain gaming as a new chance for many developers — new technology, new audiences, and new rewards

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00:30:13

S02 E29 Gameloft's Claudia Trujillo On Tuning-Up The...

PocketGamer.biz Podcast ·

2023/05/18

Last week, we discussed the post-privacy world with a data carnivore. This week, we met with an ASO maestro. Claudia Trujillo, ASO expert at Gameloft, sits down with Peggy Anne Salz in this episode to bust myths and explain how she blends art and science to create a symphony of successful paid campaigns. From ASO's effect on UA visibility and performance to its AB test's impact on UA ads, Claudia dispels common misconceptions about the relationship between these acquisition aids. CHAPTER

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00:34:06

S02 E28 Product Madness’ Piyush Mishra On Smart...

PocketGamer.biz Podcast ·

2023/05/11

“Targeting is becoming more and more of a problem,” says Piyush Mishra, Head of Growth Marketing At Product Madness, a top-grossing leader in social casino mobile games. The host of his podcast, In The Sandbox with Adam Smart, explains how consumer preference for privacy-centric practices pressures marketers to rethink targeting and embrace contextual clues. Alongside our hosts Peggy Anne Salz and Brian Baglow, Piyush reveals the techniques UA managers can rely on to understand their attribution

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00:37:39

S02 E27 Kooapps’ CK Wang And Mintegral’s Shobeir...

PocketGamer.biz Podcast ·

2023/05/04

According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In this episode of The Groove at 5 O’Clock, Peggy Anne Salz discusses this advanced advertising method with CK and Shobeir Shobeiri, Senior Director of Business Development at Mintegral, an AI-driven global mobile advertising platform

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00:33:45

S02 E26 Outfit7’s Nina Oblak And Kayzen’s Ryan Goeden...

PocketGamer.biz Podcast ·

2023/04/27

Global game developer Outfit7 is reaching new audiences and taking control of its data with its unique approach to A/B testing. In this episode, Peggy Anne Salz meets with Nina Oblak, Outfit7 ASO Team Lead, to discuss how the company uses split testing beyond creatives and content to inform choices at every stage of the game cycle. Owning its data is a big part of Outfit7’s success. With the help of Kayzen, the world’s first mobile in-house bidder™, Outfit7 has total control of its programmatic

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00:25:35

S02 E25 AppQuantum’s Victoria Beliaeva and Alexey...

PocketGamer.biz Podcast ·

2023/04/20

A hit game doesn’t wait for user feedback until after publishing; a hit game integrates it during development. AppQuantum, a mobile free-to-play game publisher, collects that feedback. Whether through creatives testing, monetisation strategy, or by measuring session time, AppQuantum delivers user input at every stage of a game’s life cycle. In this episode, our cohosts, Peggy Anne Salz and Brian Baglow, sit down with AppQuantum’s Victoria Beliaeva (Head of Bus. Dev. and PR) and Alexey Gavrilov

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00:22:29

S02 E24 Steel Media's Chris James and Dave Bradley On...

PocketGamer.biz Podcast ·

2023/04/13

The PGC team is back from GDC 2023! In this episode, our cohosts, Peggy Anne Salz and Brian Baglow, regroup with Steel Media CEO Chris James and COO Dave Bradley to recap the latest and greatest in the world of gaming. The four discuss a new blockchain ecosystem, how AI is empowering storytellers and reshaping NPC interactions, and if the F2P era is coming to an end. Chris and Dave also share what to expect from PGC Seattle 2023 and reveal a new, unexpected PGC event location. CHAPTER

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00:37:36

S02 E23 Construct's Tom & Ashley Gullen On The New...

PocketGamer.biz Podcast ·

2023/04/06

Construct 3 is revolutionizing games creation and helping grow a new generation of content creators. Our hosts, Peggy Anne Salz and Brian Baglow, talk about the 2-D, block-based game engine with Construct co-founders Ashley and Tom Gullen. With Construct 3, anyone can build a game. The beginner-friendly design showcases game-making as an art form and an educational tool. The tool has an impressive roster of customers and fans. NASA and Microsoft use it for prototyping, universities to teach

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00:38:55

S02 E22 Charisma's Guy Gadney On How AI Can Evolve...

PocketGamer.biz Podcast ·

2023/03/30

There's a hidden universe inside every narrative game just waiting to be discovered. The technology at Charisma has the power to unlock it. Charisma, a plug-ʼnʼ-play platform for creating interactive stories with believable virtual characters, redefines how we play games. In this episode, our hosts, Peggy Anne Salz and Brian Baglow, talk with Charisma Co-founder and CEO Guy Gadney about how Charisma harnesses the power of AI to increase game complexity and allow players to interact with every

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00:06:51

S02 E21 Multiscription’s Teis Anker Mikkelsen On...

PocketGamer.biz Podcast ·

2023/03/28

How can publishers boost retention and user acquisition efforts and bring stability to their game all in one step? Teis Anker Mikkelsen says you can have it all by joining Multiscription and offering Unleashd, a cross-publisher subscription service for free-to-play games, to your players. In this on-location chat with our co-host Peggy Anne Salz, Teis explains how his company leverages the “strength in numbers” approach. The Multiscription co-founder and CEO works with publishers across genres,

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206 results

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