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PODCAST

Dragoman Transcreation

These podcasts are for everyone who want to learn more about translation and interpreting. It will also help you to improve your spoken and written English. Our recordings benefit business communicators, students, academics as well as translators and interpreters. We are publishing professional resommendations and short, easy to consume content. Please share our posts and help us reach a greater audience.Become a supporter of this podcast:

education language learning

All Episodes

2:00

UK vs. US Date Format

Dragoman Transcreation ·

2018/11/07

When translating into English, we want Dragoman translators to check which English spelling style will be used in the translation. Your NUBUTO inbox shows UK or US English, so please pay attention to the target variety of English. English has many varieties, the most common being British English and American English. Although prefers American English in most of its Turkish to English translations, we also translate into British English (e.g. The British Council). We do not expect our translators to

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10:31

Converting Passive to Active – Translating Audit...

Dragoman Transcreation ·

2018/10/30

Auditors are tasked to identify non-conformances and share their findings and observations in a clear and understandble report. Writing an impactful report is a challenge. Translating a poorly written report into English is sometimes a bigger challenge. Converting passive sentence forms to active sentences is an important skill for Turkish to English translators. This skill plays a critical role when translating audit reports. Despite my best efforts to train as many auditors and bankers as possible

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1:04

Passive voice

Dragoman Transcreation ·

2018/10/29

Passive voice is a grammatical voice common in many of the world’s languages. In a clause with passive voice, the grammatical subject expresses the theme or patient of the main verb – that is, the person or thing that undergoes the action or has its state changed. This contrasts with active voice, in which the subject has the agent role. For example, in the passive sentence “The tree was pulled down”, the subject (the tree) denotes the patient rather than […]

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1:57

Devaluation vs Depreciation

Dragoman Transcreation ·

2018/10/18

Turkish lira is losing value agaist major currencies including US dollar and Euro. Which is the correct verb to use when translating into English: Devaluation (because the currency is losing value) or Depreciation? The correct answer is ‘depreciation’. Devaluation happens in fixed currency regimes when a government voluntarily reduces the value of its currency. It is their decision. Depreciation happens in floating currency regimes and Turkey has a floating currency regime. Turkish government does

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5:19

Tips for Turkish to English Transcreation

Dragoman Transcreation ·

2018/10/16

Transcreation is a hot topic and there are different translations of it. Some assume it is only for creative content, while some use this term as a synonym to localization. Others claim that translation is more verbatim, literal and closer to the source text as oppose to transcreation focuses more on the message, meaning and the audience. Old schools argue that all of the above are 50 shades of translation and by definition a good translator is expected to manage […]

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4:36

Common modes of interpreting

Dragoman Transcreation ·

2018/10/16

Interpreter is a person who interprets a speech from one language into another. An interpreter is not a translator unlike what many people thinks. Translators translate written documents, interpreters interpret speeches. Common interpreting modes are as follows: Consecutive interpreting: Consecutive interpreter listens to the speaker, takes notes and delivers interpretation when the speaker pauses. Speakers are advices to stope every one or two minutes but there are times when a speech may last 10

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0:39

Cross-cultural communication

Dragoman Transcreation ·

2018/10/16

Cross-cultural communication (also frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. Translators and interpreters play a vital role in bridging cross-cultural gaps. Some consultancy companies offer training on cross-cultural communication to help

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0:47

Documentation

Dragoman Transcreation ·

2018/10/16

Documentation is a term with many meanings, the most common of which are: A set of documents provided on paper, or online, or on digital or analog media, such as audio tape or CDs. The process of documenting knowledge, as in scientific articles. The process of providing evidence. The writing of product documentation, such as software documentation. A synonym for the term document. A synonym for the term bibliography. Multilingual documentation is part of globalization and localization efforts of

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3:02

Benefits of secure cloud for corporate localization

Dragoman Transcreation ·

2018/10/15

Internet users have been in the cloud for a very long time; Hotmail, Yahoo, Gmail, Google, Facebook, Linkedin, Twitter, Instagram are all cloud based services. Cloud is easy, instant and collaborative, and if professionals measures are taken it is very secure. We use and resell NUBUTO secure cloud technologies for corporate localization needs. Among others, here are the key reasons for using secure cloud solutions of Nubuto: Two-factor authentication Versioning Finger print authentication IP &

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1:32

Association of Translation Companies

Dragoman Transcreation ·

2018/10/14

Representing the interests of translation companies for more than 40 years As the language sector’s leading professional body, ATC prides itself on a forward-thinking stance dedicated to maintaining the highest possible industry standards while supporting its members to thrive and grow in the competitive global economy. From its beginnings as a small group of leading British translation companies in 1976, the ATC has grown to a membership of more than 150, expanding its horizons to become a

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2:31

My take on the ATC London 2016

Dragoman Transcreation ·

2018/10/14

It is always a pleasure to join ATC Conferences and 2016’s event was no exception. Geoffrey, Jesper, Levent and the entire council did a marvellous job. This article was originally published on Linkedin two years ago and I wanted to add it to our blog page to give extra publicity to the ATC. QEII Conference Center was a very good choice; easy to commute, modern, fresh and comfortable; all perfect to celebrate 40th anniversary of the Association of Translation Companies. […]

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1:24

Learning objectives of an interpreting class

Dragoman Transcreation ·

2018/10/13

There is no golden standard for learning objectives of an interpreting class, because it depends on the level of your students, their previous courses, class size, available equipment and last but not the least trainer’s (your) professional background not only as an interpreter but also as a trainer. Being a great interpreter does not mean that you can teach well. And I am here to help. As usual, my proposals in this article are based on my experience and assume […]

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0:44

Active voice

Dragoman Transcreation ·

2018/10/13

Active voice is a grammatical voice common in many of the world’s languages. It is the unmarked voice for clauses featuring a transitive verb in nominative–accusative languages, including English and most other Indo-European languages. Active voice is used in a clause whose subject expresses the agent of the main verb. That is, the subject does the action designated by the verb. A sentence whose agent is marked as grammatical subject is called an active sentence. Active voice adds clarity and

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1:25

Order in a Sentence

Dragoman Transcreation ·

2018/10/10

Dragoman translators prefer ordering elements of series in a sentence from short to long in order to make them easier to read. McKinsey has offices in 120+ cities in 60+ countries including the Czech Republic, Greece, United Arab Emirates and Qatar. Better: McKinsey has offices in 120+ cities in 60+ countries including Qatar, Greece, the Czech Republic and the United Arab Emirates. Goldman Sachs offers services in investment management, securities, asset management, prime brokerage, and securities

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0:51

Cutting the Fat: Avoid Superfluous Nouns

Dragoman Transcreation ·

2018/10/10

Dragoman prefers to translate ideas as succinctly as possible. This means cutting superfluous nouns that add nothing to what we are trying to communicate to our readers. Translation Example 1: Many studies in the field of economics highlight the importance of transaction costs. Better: Many studies in economics highlight the importance of transaction costs. Translation Example 2: Weather conditions are expected to deteriorate over the weekend. Better: Weather is expected to deteriorate over the

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2:59

How to localize corporate videos

Dragoman Transcreation ·

2018/10/08

Some researchers suggest that in the next few years video will become the leading format for content marketing. Is your corporate communication strategy ready to adapt? Subtitling is huge business but not every subtitler is corporate grade. There are thousands of fans doing free work or others working for large film studios or OTT providers to localize TV shows. Here are a few suggestions for marcom professionals based on our experience in corporate communication: 1. Work with a transcreation team

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1:41

Subtitle (captioning)

Dragoman Transcreation ·

2018/10/06

Video subtitling is the art of adding subtitles (captions) to a live or recorded video. It has rules and guidelines to optimize audience experience. Subtitled videos reach higher viewing rates. Producers hire localisation companies to add subtitlies and translations to their shows. Subtitles are textual versions of the dialog or commentary in films, television programs, video games, and the like, usually displayed at the bottom (or on the top) of the screen. Subtitles have time codes, color, size,

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1:41

Simultaneous interpreting

Dragoman Transcreation ·

2018/10/03

Simultaneous is an adjective that means occurring at the same time. Simultaneous interpreting is interpreting (verbally translating) a speaker as he/she speaks. This concurrent form of interpreting requires the combination of many skills of conference interpreters with specialised conference equipment. Simultaneous interpreting enables interactive communication in two or more languages and eliminates language barriers. Simultaneous interpreting is the only interpreting method that enables

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1:01

consecutive interpreting

Dragoman Transcreation ·

2018/10/01

For your reference, Consecutive is an adjective that means following one after the other in order. During consecutive interpreting, the interpreter then a portion of the message or the entire message in the target language, when the speaker pauses or finishes speaking. Consecutive interpreting extends across a broad conceptual spectrum, from sentence-by-sentence consecutive or short consecutive and telephone interpreting, to classic consecutive supported by a note-taking technique. Consecutive

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3:21

How to build a screening test for interpreting students?

Dragoman Transcreation ·

2018/10/01

There is no golden standard on preparing a screening test for interpreting students. You are supposed to find your own way. In this article I would like to share my approach. Screening test is a must: For one, not every student can become a simultaneous interpreter. Giving false hopes to young minds will only increase their desperation before your realize it is too late. Second, interpreter trainers are usually professional interpreters and they do not have the time and energy needed […]

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