PODCAST

Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice.

business marketing

All Episodes

26:29

Why your ads aren't converting and what you can do...

Marketing Espresso ·

2025/07/21

Send us a text Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick. This week on Marketing Espresso, I’m joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising. We’re diving into the juicy stuff: What makes ad copy different from your everyday postsHow to write ...

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7:02

How to market to your existing clients

Marketing Espresso ·

2025/07/16

Send us a text We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books? This episode was sparked by a DM I got asking: “How do I market to my existing clients?” And honestly… what a bloody great question. Because the clients you’ve already got? They’re the ones most likely to buy again, refer you, and sing your praises. (If you’re doing it right, that is.) In this episode,...

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18:15

Why events? How events can help you achieve your...

Marketing Espresso ·

2025/07/14

Send us a text This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and network. With 15+ years of experience and over 350 corporate events under her belt, Jodie knows exactly how to turn an event into a high-impact marketing tool that drives real business results. We’re talking lead nurture, brand building, client retention —...

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24:27

The Methodology of story telling with Nimarta Verma

Marketing Espresso ·

2025/07/07

Send us a text Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you. This week, I’m joined by the brilliant Nimarta Verma—leadership facilitator, storytelling strategist, and someone who’s not here for performative vulnerability or sugar-coated advice. Her Story Sharing methodology is all about ditching the polished perfection and actually connecting with ...

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7:50

Marketing without social media is it possible?

Marketing Espresso ·

2025/07/02

Send us a text Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it? In this episode of Marketing Espresso, I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesn’t rely on ...

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24:59

Funnels are dead with Bonnie Wicks

Marketing Espresso ·

2025/06/30

Send us a text In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships. Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a mo...

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13:35

Why is LinkedIn so shit right now?

Marketing Espresso ·

2025/06/25

Send us a text In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed. I als...

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25:26

Why you can't stay consistent with your marketing...

Marketing Espresso ·

2025/06/23

Send us a text In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it ...

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10:54

Is influencer marketing changing and what to do with...

Marketing Espresso ·

2025/06/18

Send us a text In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen. Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tr...

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14:55

The real cost of running ads on LinkedIn with Stewart...

Marketing Espresso ·

2025/06/16

Send us a text In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high o...

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10:21

Digital Marketing Expectations (Instagram Vs Reality.)

Marketing Espresso ·

2025/06/11

Send us a text In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on. Whether you're feeling overwhelmed, disillusioned, or just...

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20:48

Human First Approach to AI with Leanne Shelton

Marketing Espresso ·

2025/06/09

Send us a text In this episode of Marketing Espresso, I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them. Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she's helping non-techie business leaders integrate AI without sacrificing brand authenticity or human co...

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13:24

How the **** do I market, I have no time

Marketing Espresso ·

2025/06/04

Send us a text In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you're leaving growth (and money) on the table. I break down how to carve out time in your week, how to avoid t...

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18:37

Data is delicious with Katrina Collins

Marketing Espresso ·

2025/06/02

Send us a text In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbe...

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16:47

Below the line marketing

Marketing Espresso ·

2025/05/28

Send us a text In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you’re ready to embrace more intentional, strategic marketing that builds real relationships an...

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27:11

Need more enquiries? with Tahnée Sanders

Marketing Espresso ·

2025/05/26

Send us a text In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries? We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you’ve ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check. Tanhee and I talk about the long game of busines...

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13:24

Above the line marketing

Marketing Espresso ·

2025/05/21

Send us a text Let's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I’m here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements. What You’ll Learn: What "Above the Line" marketing re...

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31:18

Fast Content with Bec Hughes

Marketing Espresso ·

2025/05/19

Send us a text Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it? In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing...

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9:05

Guerilla Marketing

Marketing Espresso ·

2025/05/14

Send us a text Have you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape. Drawing on the early days in my career I am revisi...

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24:58

Marketing and sales can be mates with Karen Chalmers

Marketing Espresso ·

2025/05/12

Send us a text It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me. In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with ov...

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Marketing Espresso

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