x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

29:41

EP159 - The Scale Up Season: Pricing Isn't About The...

Marketing Freaks ·

2024/08/28

Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon had the chance to chat with Melina about what drives consumers to buy, how business can tailor their pricing strategy for scale a...

en

36:00

EP158 - The Scale Up Season: Mastering Marketing...

Marketing Freaks ·

2024/08/21

Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge. We're kicking off the new season with Jack Hayes, Head of Growth at Pooch & Mutt. As one of the UK’s fastest growing and most loved pet food br...

en

19:26

#EP157 - How to Make Paid Social Work For Small Business

Marketing Freaks ·

2024/05/29

Hi all and welcome back to another episode!This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset.Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advice on how to make the most of smaller budgets when running activity on paid social. Enjoy!

en

21:43

#EP156 - [Bitesized] How To Make Better B2B Marketing...

Marketing Freaks ·

2024/05/07

Hello and welcome to another bitesized episode!This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it?Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more. Enjoy!

en

26:29

#EP156 - How To Build Successful Email Marketing...

Marketing Freaks ·

2024/05/01

Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stages of

en

14:27

#EP155 - [Bitesized] How To Get Better At Time...

Marketing Freaks ·

2024/04/22

Hello and welcome to this week's bitesized episode! This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters. Really hope you enjoy this episode!

en

33:24

#EP154 - The Skills Behind The Thrills - with Zack...

Marketing Freaks ·

2024/04/17

Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

en

37:49

#EP153 - Marketing Freaks LIVE!! AI & The Future of...

Marketing Freaks ·

2024/04/10

Welcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. This was so much fun to do and we hope you enjoy this special episode!!

en

11:02

#EP152 - [Bitesized] How To Deal With (Professional)...

Marketing Freaks ·

2024/04/02

Welcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic? Enjoy!

en

39:08

#EP151 - Is Digital Marketing Education Broken? With...

Marketing Freaks ·

2024/03/27

In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face

en

16:00

#EP150 - [ShopTalk] Sara Worland, SVP Brand, Million...

Marketing Freaks ·

2024/03/20

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co. Enjoy!!

en

13:15

#EP149 - [ShopTalk] Alexa Fisher, Ecommerce Manager...

Marketing Freaks ·

2024/03/20

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group. Enjoy!

en

13:41

#EP148 - [ShopTalk] Lauri Joffe, CMO, American Freight

Marketing Freaks ·

2024/03/19

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight. Enjoy!

en

14:48

#EP147 - [ShopTalk] Matt Smolin, CEO, Hang

Marketing Freaks ·

2024/03/19

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang. Enjoy!

en

14:27

#EP146 - [ShopTalk] Poonam Goyal, Senior Research...

Marketing Freaks ·

2024/03/19

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg. Enjoy!

en

12:51

#EP145 - [ShopTalk] Patrick McIntyre, Head of...

Marketing Freaks ·

2024/03/19

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme. Enjoy!

en

11:56

#EP144 - [ShopTalk] Anna Farberov, GM, Pepsico Labs

Marketing Freaks ·

2024/03/19

Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!

en

28:37

#EP143 - Authenticity & Sustainability with Vanessa...

Marketing Freaks ·

2024/03/13

Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand

en

6:25

#EP142 - [Bitesized] Applying For A Job? Here's an...

Marketing Freaks ·

2024/03/04

Welcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!

en

34:21

#EP141 - Mastering Personalisation Through...

Marketing Freaks ·

2024/02/28

Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial

en

179 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...