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PODCAST

Good Enough Counsellors

Josephine Hughes

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you"ll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I"ll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you"re faced with so many options, an empty

business marketing

All Episodes

55:57

Managing Anxiety in Private Practice with Laura Knight

Good Enough Counsellors ·

2025/06/18

It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.Laura talks about letting go of perfectionism, staying grounded in uncertain times, and

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26:53

Using Social Media to Grow Your Private Practice:...

Good Enough Counsellors ·

2025/06/11

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.You’ll learn:Why visibility isn’t the same as validationThe 50/30/20 rule for balancing engaging, informative, and

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49:08

Jeanine Connor on "Adolescence" and Supporting Trans...

Good Enough Counsellors ·

2025/06/04

In this episode of Good Enough Counsellors, I’m joined by the brilliant Jeanine Connor -psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine describes the realities of working with adolescents, exploring how the Netflix series Adolescence and media stories fuel fear about young people. Having worked with transgender young people for over 20 years, Jeanine also offers her insights into working with this client group. We also chat about how

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20:37

How to Write a Therapy Profile that Attracts Clients

Good Enough Counsellors ·

2025/05/28

In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients.Takeaways:Why most profiles get skimmed - and how to fix yoursThe key mistakes therapists make (and how to avoid them)How to show clients that you "get" themUsing clients' language to connect instantlyA simple framework to identify your niche without stressHow to write with empathy and attract the clients you love working withBy the end, you'll feel more confident

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11:11

Why Therapists Need to Update Their Directory Profile

Good Enough Counsellors ·

2025/05/21

Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile feel more relevant, more accurate, and more effective. You’ll also learn how to use feedback from real

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53:02

How to Grow and Build a Group Therapy Practice with...

Good Enough Counsellors ·

2025/05/14

In this episode of Good Enough Counsellors, I’m joined by Sharon May, founder of Kingsclere Counselling Service.Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as her practice had begun to grow.But this episode is about more than business. Sharon opens up about imposter

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35:04

How Therapists Can Use AI for Social Media Content

Good Enough Counsellors ·

2025/05/07

In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI without losing your authentic voice. Finally, she gives practical examples of how to use AI tools for

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50:42

Fat Phobia & Creating Inclusive Therapy with The Fat...

Good Enough Counsellors ·

2025/04/30

In this powerful and eye opening episode, I’m joined by Cat Chappell and Jo Reader - together known as The Fat Counsellors - to talk about fat phobia in therapy and why it’s essential for therapists to explore their own internalised biases.We discuss how anti-fat attitudes are embedded in society, how these messages seep into the therapy room, and what it takes to create fat-positive, compassionate spaces for all clients. From myth busting around BMI and health to examining the roots of body based

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25:28

Overwhelmed by Private Practice?

Good Enough Counsellors ·

2025/04/23

Feeling completely overwhelmed by private practice? Whether you’re just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll learn how to break down daunting tasks, how to get motivated with small wins, and why starting scrappy

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52:59

How to Handle Ethical Dilemmas in Therapy with...

Good Enough Counsellors ·

2025/04/16

In this episode of Good Enough Counsellors, Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting.Together, Josephine and Heather unravel what truly makes an ethical dilemma, why ethics might just be sexier than you think, and how to

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21:14

How to Make Social Media Easier for Therapists

Good Enough Counsellors ·

2025/04/09

In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning.This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's

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44:07

Find Your Own Way in Private Practice with Suzanne Wagg

Good Enough Counsellors ·

2025/04/02

In this episode of The Good Enough Counsellors Podcast, I’m joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne’s story is one of resilience, growth, and learning to trust her instincts.After receiving life-changing therapy following a brain tumour diagnosis, Suzanne knew she wanted to help others. She later became a staff counsellor at the very hospital that saved

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20:48

Why Clients ghost therapists (and what to do about it)

Good Enough Counsellors ·

2025/03/27

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It’s easy to start wondering: did I do something wrong?In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We’ll explore why therapy clients ghost, how self-doubt and imposter syndrome can creep in, and why it’s especially hard for

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44:44

What is equine assisted therapy? With Alex Gulland

Good Enough Counsellors ·

2025/03/20

Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it’s best suited for, and why the presence of horses can help people in ways that traditional therapy might not. Whether you're a therapist curious about equine-assisted work or someone interested in alternative

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30:50

Posting without fear: social media for therapists

Good Enough Counsellors ·

2025/03/13

Are you holding back from posting on social media because of self-doubt?Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you reframe your approach to social media so it feels less about you and more about helping others. I’ll also walk you through practical strategies to shift your mindset, overcome

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55:06

Running a Private Practice with Chronic Illness -...

Good Enough Counsellors ·

2025/03/06

In this episode of Good Enough Counsellors, Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she’s adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricing, pacing, and self-care - without the guilt. This episode will also help those therapists who have

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25:43

How to Grow Your Private Practice with Word of Mouth...

Good Enough Counsellors ·

2025/02/27

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don’t even recognise.In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.Takeaways:Why networking isn’t just about business meetings and professional

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48:36

Katrina Johnson on Fear and Private Practice

Good Enough Counsellors ·

2025/02/20

Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This

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18:49

Attract More Therapy Clients Using Social Media

Good Enough Counsellors ·

2025/02/13

In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.If you’ve ever found yourself staring at a blank screen, unsure of what to

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42:59

Susie Jamieson on Surviving Therapist Complaints

Good Enough Counsellors ·

2025/02/06

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the

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91 results

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