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PODCAST

The Creative Drive

Racer Media and Marketing, Inc.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and

leisure automotive

All Episodes

01:55:18

Jeff Zwart & Paul Pfanner Directing, Photography and...

The Creative Drive ·

2025/03/18

In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and the future of filmmaking.We Cover: 🎬 Super Bowl Commercials & Porsche Ads – The creative process behind legendary campaigns like "Kills Bugs Fast", "Eats

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01:32:04

Dai Yoshihara Drifting & Pikes Peak Champion.The...

The Creative Drive ·

2025/03/11

Dai Yoshihara was street drifting as a hobby in the mountains of rural Tokyo when a friend of a friend hit him up to go drifting in California. He had never competed in a Japanese drifting event and somehow ended up in the US as a professional drift racer. A few months later, he had sponsors and became one of the star drivers of the growing professional drift organization, Formula D. He won the Formula Drift overall championship in 2011 as the first Japanese driver in the Discount Tire Falken Tire

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01:03:47

NASCAR Driver while serving in the NAVY - Jesse Iwujiu

The Creative Drive ·

2025/03/01

In this episode, we sit down with Jesse Iwuji, a true trailblazer in motorsports and beyond. From playing Division-1A college football to rising through the ranks as a Lieutenant Commander in the U.S. Navy Reserve, Jesse is now the only current NASCAR national-level driver serving in the military.His journey is one of resilience, service, and breaking barriers—both in business and on the track. As a champion for diversity in NASCAR, a two-time Diverse Driver of the Year Award winner, and an

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01:27:30

An Automotive Photographer's Journey - Sean...

The Creative Drive ·

2025/02/18

Sean Klingelhoefer is a commercial and editorial photographer, artist and car enthusiast. We discuss his personal journey starting out as a staff photographer for Super Street and becoming a photo journalist for Speedhunters. He has shot commercially for various automotive brands such as Porsche, Volvo, Honda/Acura, Cadillac and many more. Sean has also shot for RACER magazine. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of

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01:14:53

The Cult of GT-R & Keys to the Empire - Ryan...

The Creative Drive ·

2025/02/11

"RACER20" for 20% off at http://www.carrarabooks.com!Ryan Zummallen is the founder and president of Carrara Books and author of The Cult of GT-R. Sam Mitani is the former International Editor at Roa & Track and the author of the Prototype Trilogy. The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including

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42:55

How to Create Successful Motorsport Events - Jim Liaw...

The Creative Drive ·

2025/02/04

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December of 2024. The Creative Drive is a podcast hosted by Racer’s Creator

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01:23:02

Pay Dirt: Supercross Documentary - Paul Taublieb...

The Creative Drive ·

2025/01/28

Paul Taublieb is a multi Emmy-winning filmmaker renowned for his work in action sports and motorsports. He has directed and produced numerous feature documentaries, television series, and viral videos. His notable works include "Unchained: The Untold Story of Freestyle Motocross", "Blink of an Eye" and his latest film "Pay Dirt:The Story of Supercross" comes out in theaters in January, 2025. "Pay Dirt: The Story of Supercross," is a documentary that delves into the world of Supercross racing

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38:21

From Sim Racer to Real Racer: Suellio Almeida's...

The Creative Drive ·

2025/01/21

In this episode of The Creative Drive, we sit down with Suellio Almeida to explore his inspiring journey from sim racing to becoming a real-world race car driver, winning the 2024 Radical North America Championship and recently signing with Bryan Herta Autosport to compete in the IMSA Michelin Pilot Challenge. Suellio shares how virtual racing fueled his passion for motorsports, the challenges he faced along the way, and how he uses his platform to inspire the sim racing and motorsports

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01:15:33

Masterclass on Motorsports and Media with Bobby Akin

The Creative Drive ·

2025/01/14

In this episode, host Taro Koki interviews Bobby Akin, a seasoned television and content marketing executive with deep roots in motorsports. Bobby’s multifaceted career spans professional racing, media ventures, and contributions to the motorsports community.Growing up as the son of legendary racer Bob Akin, Bobby shares how his upbringing influenced his path from the track to a successful career in media. He delves into the creation of Mechanical Rabbit Productions and notable projects like the

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01:26:13

Porsche Outlaws Stuttgart Hodrods - Michael Alan Ross

The Creative Drive ·

2025/01/07

Michael Alan Ross is an automotive author, photographer and filmmaker. His recent book Porsche Outlaws Stuttgart Hot Rods is a visually captivating book that dives into the subculture of Porsche enthusiasts who defy convention. The book celebrates the creativity and individuality of those who modify classic Porsche cars, turning them into unique "outlaws." Featuring stunning photography by Ross and stories of these passionate builders, the book explores the craftsmanship, innovation, and rebellious

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53:53

How HondaPro Jason Became the Ultimate Honda Advocate

The Creative Drive ·

2024/12/24

Join us as we chat with HondaPro Jason, the ultimate Honda enthusiast and advocate! From his passion for Honda culture to insider knowledge of the brand’s latest innovations, discover what drives his love for all things Honda.#HondaProJason #HondaLife #CarCultureThe Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives,

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01:04:49

How is GRIDLIFE Redefining Motorsports? - Chris Stewart

The Creative Drive ·

2024/12/17

In this podcast interview, we dive deep into the mind of Chris Stewart, the visionary founder of GRIDLIFE, the one-of-a-kind motorsports and music festival. From its grassroots beginnings in 2013 to becoming a cultural phenomenon, GRIDLIFE has redefined what it means to experience racing, music, and community. Chris's upbringing and the inspiration behind creating GRIDLIFE. The unique blend of motorsports and music — where Time Attack meets EDM.The philosophy behind GRIDLIFE and its focus on

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48:02

Rutledge Wood NASCAR Pit Reporting to Top Gear

The Creative Drive ·

2024/12/10

Host Taro Koki welcomes NASCAR pit reporter, former Top Gear USA, Floor is Lava host and overall awesome car guy, Rutledge Wood to The Creative Drive podcast. This recording took place during the 2024 SEMA Show where Rutledge was part of the unveiling of several project cars for Toyota. They touch on the Supra Bird which was inspired by Richard Petty, the Toyota Drift Truck and many other vehicles which were on display at the largest aftermarket show in the world. They also talk about the Toyota

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52:20

Built By Legends Japanese Classic Restomod

The Creative Drive ·

2024/12/03

Meet the founders of Built By Legends, the groundbreaking restomod project that's redefining iconic Japanese tuner cars from the '80s and '90s. Masa Kuji and Katsu Takahashi, two lifelong car enthusiasts with a shared passion for Japanese automotive culture. Raised overseas (Masa in Canada and Katsu in the UK and Australia), they bring a unique global perspective to their mission of restoring and reimagining Japan's most legendary cars. From their early days at co-founding GTChannel and Best

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53:03

Tanner Foust's Most Memorable Races and Stunts

The Creative Drive ·

2024/11/25

In this special SEMA episode of The Creative Drive, host Taro Koki sits down with Tanner Foust—professional racing driver, stunt performer, and TV host—to explore his incredible career in motorsports and beyond. From his early days on the track to becoming a household name in drifting, rallycross, and stunt driving, Tanner shares behind-the-scenes stories from iconic projects like the Hot Wheels stunts, going up against his idols in the Race of Champions and working on stunts for blockbuster movies

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32:56

How to Define A Motorsport Brand - George Tamayo...

The Creative Drive ·

2024/11/21

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate. With a background as a writer and creative

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01:05:18

Will Buxton on F1, Drive to Survive and Gran Prix An...

The Creative Drive ·

2024/11/14

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture.We cover the surprising travel hotspots on the F1 circuit, and what it’s like interacting with drivers after highlighting their moments on screen. The good

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