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PODCAST

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Today’s Ecommerce marketing landscape looks very different than it did in 2021.Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

business marketing

All Episodes

35:24

Fix Your Funnel: Simple CRO Strategies to Convert...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2025/02/12

In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. He introduces the intersite funnel framework, a method for breaking down conversion steps into distinct stages—landing page to product view, produc...

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33:00

Selling High-Ticket E-Commerce: What DTC Brands Can...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2025/02/06

Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant investment—whether it’s luxury furniture, premium strollers, or custom cabinetry—they’re engaging a different part of their brain than when making an i...

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33:45

Avoiding Amazon Pitfalls: Compliance & Inventory...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2025/02/05

Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagement can derail even the most promising Amazon strategies. She explains that while Amazon may look like a traditional search engine, it operates wit...

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33:19

Speed to Success: How Website Performance Drives...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2025/01/10

Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailin...

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37:46

How To Identify & Use Buyer Journey Insights To Drive...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2025/01/07

In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...

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40:14

Ecommerce Meta Ads Trends & Insights For 2025

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/12/27

In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative strategy in light of Meta’s shift toward broader automation and reduced targeting options. With hyper-targeting increasingly restricted, brands nee...

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35:20

Ecommerce Email/SMS Marketing Trends & Insights For 2025

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/12/20

In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...

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35:16

How To Set Up, Optimize, and Scale Google PMax Campaigns

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/12/12

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by em...

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41:02

Organic Pinterest Marketing: How To Turn Pins Into...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/11/20

Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content...

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37:07

How To Build Ecommerce Content That Converts Browsers...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/11/14

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes org...

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33:52

How To Scale Your D2C Brand's Reach With Automated...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/11/09

In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovative PR platform that aims to make high-quality media placements accessible to companies of all sizes. Traditional PR, often requiring extensive reso...

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43:50

Building a Resilient D2C Brand Through Channel...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/11/06

In this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes that relying on a single channel, especially paid social media, is risky, as seen after iOS 14’s privacy changes disrupted Facebook’s ad targeting...

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38:48

How To Diagnose & Recover From A Google Algorithm Update

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/10/30

In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losses in traffic due to algorithm changes. Her approach centers on in-depth technical audits, distinguishing her services from traditional agencies by ...

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34:01

How To Drive Organic Ecommerce Growth With...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/10/25

In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Francisco, shares his journey through analytics roles in companies like Ancestry.com and Outdoorsy, where he developed an innovative approach to SEO. Pro...

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35:17

How To Analyze & Dominate Ecommerce Search Engine...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/10/24

In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifting from the traditional "10 blue links" to a more intricate display of product listings, AI-generated overviews, and interactive filters. The e...

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35:42

How To Leverage Paid Media To Dramatically Increase...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/10/11

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, host Greg Shuey welcomes Nikki Lindgren, founder of Pennock, to discuss optimizing paid media strategies for lifestyle brands, especially with the holiday season approaching. Nikki shares her experience in paid media and SEO, emphasizing how the landscape has become increasingly challenging due to economic uncertainties, higher advertising costs, and shifts in consumer behavior. She highlights the trend of consumers ...

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34:24

Building Sustainable, Long Term Growth Through Online...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/09/19

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her journey of launching Elan Pure, motivated by personal experiences with hormonal challenges and her sister’s autoimmune diagnosis. Frustrated by the lack of truly toxin-free beauty products, Paige created her own, starting with a non-toxic self-tanner. She explains that her mission extends beyond the pro...

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37:39

How To Leverage VIP Groups To Drive Meaningful...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/09/05

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vanu, a baby brand that developed an innovative multi-use lounger designed to help infants with tummy time, reflux, and gas relief. Brittany shares her unconventional journey into entrepreneurship, which included careers in education, working in PR for major brands, and even starting a restaurant in Jamaica. After becoming a mother and facing her own child’s ...

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37:56

The 4 Types of Content Every Ecommerce Brand Needs To...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/09/04

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes John Doherty, founder of Editor Ninja, to explore the critical role of content in ecommerce marketing. Drawing on over two decades of experience in SEO and content marketing, both Greg and John emphasize the enduring need for high-quality, well-optimized content that serves both search engines and users. They highlight how essential it is for ecommerce businesses to invest in three key types ...

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32:02

Buying An Ecommerce Business: Key Strategies For A...

7-Figures & Beyond - An Ecommerce Marketing Podcast... ·

2024/08/15

In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey welcomes Gentry Jensen of Cordova Outdoors to discuss the intricacies of purchasing an e-commerce brand. Gentry shares his journey from a Navy SEAL to a successful brand owner, highlighting his transition from corporate finance to owning Cordova Outdoors, a company specializing in high-quality coolers. The discussion delves into the considerations for buying an e-commerce brand, focusing on assessing barriers ...

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78 results

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