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PODCAST

SHE-TALKS with Lisa Jones

Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter

business entrepreneurship

All Episodes

47:42

How SHE Got Stocked in Harrods and Built a Booming...

SHE-TALKS with Lisa Jones ·

2025/05/20

Can you really build a luxury pet brand while raising four kids? In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!). What started as a simple idea - solving a gap in the pet grooming market - has grown ...

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42:21

How SHE is Building a $50 Million Dollar Exit: AMA...

SHE-TALKS with Lisa Jones ·

2025/05/13

If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode. In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity). She lifts the lid on how SHE-com’s culture became its superpower, the key mindset shifts that helped her stay out of the weeds, and the practical steps to building and selling a business ...

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46:07

How SHE Turned Messy Mistakes Into Multi-Million...

SHE-TALKS with Lisa Jones ·

2025/05/06

Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits. In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals that keep her grounded when life feels like too much. She al...

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48:42

How SHE Built a $50M Swimwear Empire with Kindness,...

SHE-TALKS with Lisa Jones ·

2025/04/29

Could your escape plan become a $50M global brand? In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue. What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how she and her husband Alex scaled from side hustle to powerhous...

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52:41

How SHE Scaled a Brand to $80M and Found Her Power...

SHE-TALKS with Lisa Jones ·

2025/04/22

What does it really take to scale to $80M in just three years? Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all. In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, and why feminine leadership is the key to sustainable suc...

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42:34

How SHE Turned A Problem Into a Product Loved by...

SHE-TALKS with Lisa Jones ·

2025/04/15

Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner? In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined. From 3D-printing proto...

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53:13

What SHE Believes is the Untapped Goldmine Brands Are...

SHE-TALKS with Lisa Jones ·

2025/04/08

Can you really quit your job, sell headbands online, and build a global empire? In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same. Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product vira...

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50:14

How SHE Navigated the Chaos of 600% Growth with...

SHE-TALKS with Lisa Jones ·

2025/04/01

When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control? In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever. Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and wh...

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40:02

How SHE Battled Trademark Fights & Copycats to Build...

SHE-TALKS with Lisa Jones ·

2025/03/25

Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants? Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in product formulation or retail. In this episode, Belinda gets...

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48:39

Why SHE Says Influencer Marketing is Broken - And How...

SHE-TALKS with Lisa Jones ·

2025/03/18

If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you. Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce ...

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45:18

How SHE Walked Away From Shark Tank and Built a $10M...

SHE-TALKS with Lisa Jones ·

2025/03/11

In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager. You’ll hear about: ✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key. ✨ The Shark Tank experience: How...

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50:34

What SHE Knows Now: Year-End Lessons on Business,...

SHE-TALKS with Lisa Jones ·

2024/11/19

In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They ...

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52:35

Why SHE Believes Intuition is Her Greatest Superpower...

SHE-TALKS with Lisa Jones ·

2024/11/12

In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand. Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industr...

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52:32

How SHE Turned Adversity into Achievement; Navigating...

SHE-TALKS with Lisa Jones ·

2024/11/05

In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.Catherine reflects on balancing family and business, navigating international expansion, and preparing for a fu...

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50:57

How SHE Made Waves with Minimal Waste and Went From...

SHE-TALKS with Lisa Jones ·

2024/10/29

In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.Karen talks about the challenges she faced transitioning from being an architect to an entrepreneur, including product development, educating the market,...

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53:55

How SHE Sparked a Movement with her ‘Sorry to Offend...

SHE-TALKS with Lisa Jones ·

2024/10/22

In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, and why inclusivity is at the heart of everything they do. She ...

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63:35

How THEY Turned a PR Fail into Content Gold and Built...

SHE-TALKS with Lisa Jones ·

2024/10/15

In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They candidly discuss the lessons learned from opening a bricks-and-mor...

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62:14

How SHE Landed Her Cheeky Swimwear on National Media...

SHE-TALKS with Lisa Jones ·

2024/10/08

In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear. Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage. Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce startup that brings stylish swimwear for real women.From navigating the challenges of findin...

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58:43

How SHE Turned a Side Hustle into a Gifting Empire...

SHE-TALKS with Lisa Jones ·

2024/10/01

In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world. From starting with just a laser engraver and working out of her garage, to now managing over 2000 SKUs and fulfilling massive corporate orders for brands...

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63:24

How SHE Used Feedback to Fuel Product Innovation &...

SHE-TALKS with Lisa Jones ·

2024/09/24

In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable...

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78 results

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