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PODCAST

The Employee Advocacy & Influence Podcast

DSMN8 - The Employee Advocacy Platform

Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees" voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.

business marketing

All Episodes

42:17

Inside Barclays' Viral Creator Club With Catherine...

The Employee Advocacy & Influence Podcast ·

2025/05/14

In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators. She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging talent, and how Barclays measures the success of this bold employer brand experiment. Key Topics Covered: How Barclays launched the Creator Club Empow...

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34:41

Procore’s Melissa Heidmiller: Getting Internal Buy-In...

The Employee Advocacy & Influence Podcast ·

2025/04/23

In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results. Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its ann...

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36:07

From Pilot to Powerhouse: How Nissan's Brad Nevin...

The Employee Advocacy & Influence Podcast ·

2025/03/12

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 202...

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33:41

Awin's Sarah Ruzgar O'Connell: The New Era of...

The Employee Advocacy & Influence Podcast ·

2025/02/26

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy re...

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32:04

Demandbase’s Vahbiz Cooper: Driving User Adoption &...

The Employee Advocacy & Influence Podcast ·

2025/02/12

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies. Key Topics Discussed: How to drive user adoption for employee advocacy programs The role of leadership in ensuring pro...

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37:45

Danfoss’s Eva Baluchova: Empowering Employees to...

The Employee Advocacy & Influence Podcast ·

2025/01/29

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departme...

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67:50

Clark Hill Law’s Roy Sexton: Scaling Employee...

The Employee Advocacy & Influence Podcast ·

2025/01/15

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry.Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative.Key Topics Discussed:Overcom...

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52:45

Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn...

The Employee Advocacy & Influence Podcast ·

2024/12/18

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.Key Topics Discussed:Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand.How employee advocacy can empower your team to amplify their brand visibility with real-life exampl...

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56:33

NielsenIQ's Anna Bertoldini: How to Boost Your...

The Employee Advocacy & Influence Podcast ·

2024/12/04

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.Key Topics Discussed :Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.Empowering Employees thro...

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35:37

The Employee Advocacy Benchmark Report

The Employee Advocacy & Influence Podcast ·

2024/10/23

Key takeaways from the Employee Advocacy Benchmark Report.Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.Key Topics Discussed:Employees having formal social media training The surprising resistance to social media among employees and how to overcome it.How companies are using technolog...

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44:21

How Dentsu Benelux Manages Brand Safety & Security...

The Employee Advocacy & Influence Podcast ·

2024/10/09

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organiza...

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41:48

5 Ways to Keep Employees Engaged

The Employee Advocacy & Influence Podcast ·

2024/09/18

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program.Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation.Lewis explains a mistake he made and how spe...

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18:53

How to build a social media posting habit | w/April...

The Employee Advocacy & Influence Podcast ·

2024/05/01

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13:48

“Does Employee Advocacy Look Like Spam Posting?” |...

The Employee Advocacy & Influence Podcast ·

2024/04/10

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21:37

Debunked: Does Internal Engagement Inflate...

The Employee Advocacy & Influence Podcast ·

2024/03/27

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37:52

Huge News! The Employee Advocacy Certification Launch...

The Employee Advocacy & Influence Podcast ·

2024/03/13

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37:19

5 Essentials for Employee Advocacy Success | w/Elliot...

The Employee Advocacy & Influence Podcast ·

2023/10/04

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28:14

3 Quick Wins for Employee Advocacy | DSMN8

The Employee Advocacy & Influence Podcast ·

2023/09/20

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26:30

The Best Content Strategy for Employee Advocacy...

The Employee Advocacy & Influence Podcast ·

2023/09/06

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27:35

HUGE Announcement: ‘Employee Advocacy: 101 Cheat...

The Employee Advocacy & Influence Podcast ·

2023/08/16

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79 results

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