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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

business

All Episodes

00:07:21

How to create in person events for employer branders

Employer Content Marketing ·

2025/02/17

What’s better for employer branding? Online or in person events?It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].

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00:32:45

A producer's guide to employee stories: Lessons from...

Employer Content Marketing ·

2025/02/17

Ever wondered what happens when you blend BBC production expertise with employer branding?Meet Rozana Green, Diversity Outreach Lead at the BBC, whose journey through some iconic shows - from Radio 1 to Comic Relief - brings a fresh perspective to employee storytelling.With 16 years crafting compelling stories at the BBC, including work on Asian Network, 1Extra and The Food Programme, Rozana knows how to capture authentic moments that resonate. Now, she's applying these skills to how the BBC

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00:07:47

Turn your careers site into a key employer branding...

Employer Content Marketing ·

2025/02/15

How do you set up employer branding for success in your organisation?We chatted to Victor Rubin again to cover this important topic.Getting it right will ultimately help grow the influence of employer branding and elevate its business importance.

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00:05:20

The role of leadership in employer branding

Employer Content Marketing ·

2025/02/14

Get leadership right. Get employer branding right. It all starts from the top. So how do you do it?I asked Matthew McGrath the question at the Empple Employer Branding Festival.

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00:05:16

How to use employer branding as a business tool

Employer Content Marketing ·

2025/02/11

How do you bridge the gap between employer branding and senior leadership? How do you turn it into a business tool?I chatted with Chaib Whiteford at the Empple Employer Branding Festival to find out.

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00:13:58

Employer Branding by Employee Experience Design | ft....

Employer Content Marketing ·

2025/01/24

We had the pleasure of being invited to the podcast zone at the Empple Employer Branding Festival. And we sat down with Steve Usher, co-founder of Wonder and host of The Experience Designers podcast.Steve shares his passion for transforming everyday processes into extraordinary experiences that benefit both businesses and their people. And it's at the very core of employer brand. Because when you get your employee experience right, you have a truly authentic employer brand. Discover how

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00:04:49

How to succeed in Employer Branding

Employer Content Marketing ·

2024/12/31

Being in employer branding has it's challenges. It's a growing specialism that should be a core business function. But how do you get build influence and get buy in from others parts of an organisation, especially senior leaders? In this short episode of Employer Content Marketing, Chris chats with Claire de Souza and Alex Her - founders of the employer branding community, The EB Space.

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00:14:04

Connecting Employee Engagement with Profit | Empple...

Employer Content Marketing ·

2024/12/18

Employee engagement has often been seen as a nice to have. Don't they just need to get on with their job?But it's the route to profits. And when HR talk in this way they get more influence and status in their organisations. In this episode I catch up with Nenad Sicevic, Co-Founder and Director at StoryLine, at the Empple Employer Branding Festival in Belgrade. It’s fantastic to reconnect with Nenad since we last met at the Empple Festival in 2023! In our chat, we dive into how making our

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00:52:46

How to Get Ahead in Employer Branding 2025

Employer Content Marketing ·

2024/12/16

Christmas jumpers and tinsel at the ready! I teamed up with Chris Murdoch, host of the Employer Brand podcast, to share some reflections and tips for the year ahead in employer branding.It's been quite the year in Employer Branding! And it's that time of year where we can reflect, rest and get ready for another 12 months of moving the sector forward. In this Christmas Special, I join forces with another podcast host to give you a Santa's Sack full of advice based on the conversations we've had

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00:35:43

The EB Space - A Global Community for Employer Branders

Employer Content Marketing ·

2024/12/11

Employer Branding is growing it's influence as a profession so it's important to have communities to help this grow more. But it takes community builders to make this happen. Communities such as The EB Space - a Discord Server with over 650 members across 45 countries. That's why it was great to get the founders of The EB Space in the studio recently. Claire de Souza and Alex Her love employer branding so much that they set up The EB Space. So it's great to hear why they set it up, what it

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00:13:33

How to produce employer branding content [Empple...

Employer Content Marketing ·

2024/11/25

Producing video is a big priority in employer branding, so how do you do it effectively? I was invited to the podcast zone, sponsored by Yandex, at the Empple Employer Branding Festival in Belgrade this October. In this episode recorded at the Empple Employer Branding Festival in Belgrade, we dive into the world of employer branding content with Benjamin Kesler. We explore his philosophy that great employer branding content production relies on creation AND distribution. Whether you're new to

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00:28:25

How to build an Employee Advocacy Programme

Employer Content Marketing ·

2024/09/05

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates. Whether you’re in a small business or a global company, this conversation offers valuable insights you won’t want to miss.

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00:37:13

Navigating the Evolving Employer Branding Landscape:...

Employer Content Marketing ·

2024/08/13

In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies that can elevate your company’s employer branding

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00:24:35

Building Your LinkedIn Success with Matt Webster

Employer Content Marketing ·

2024/07/31

What does the Shawshank Redemption and running your own business have in common?Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it. Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content. Packed with hands-on tips, Episode 111 is perfect for anyone needing a nudge and confidence to start putting themselves out there.

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00:37:01

An actor’s take on storytelling in employer branding

Employer Content Marketing ·

2024/04/04

Storytelling goes beyond just film and TV…It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection. In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from

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00:27:57

THIS is content marketing, with Joe Pulizzi

Employer Content Marketing ·

2024/03/22

In Episode 109 we’re chatting content marketing with an absolute content marketing icon!Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing. He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing. And most recently he founded The Tilt and the content entrepreneur event Creator Economy

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00:09:27

How can organisations build an effective in-house...

Employer Content Marketing ·

2024/02/29

Many organisations choose to switch from agency to in-house when it comes to their marketing.While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can organisations build an in-house model that’s profitable, while solving the right problems? We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional

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00:18:20

What does “strategy” really mean?

Employer Content Marketing ·

2024/02/22

“There is strategy, and then there is strategy.”Strategy is a term that all businesses use, but many can be misinterpreted. In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way. Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the

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00:38:50

How can organisations create happier workplaces?

Employer Content Marketing ·

2024/02/14

Happiness is fundamental to the success of any organisation, but often overlooked. So how can employers embrace this superpower? In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive. Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations! Subscribe to get more episode drops, news and events

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00:24:20

How Do You Make EVP More Accessible?

Employer Content Marketing ·

2024/02/07

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture. Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy. So

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