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PODCAST

Bank Marketing Show

Chris Bates & Dan Novalis

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today"s marketplace. It"s the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you"re wanting to impact your personal success and position your company as the best choice in your market, then you"re in the right place!

business marketing

All Episodes

47:28

Ep 77 The Essentials and Benefits of Brand Messaging...

Bank Marketing Show ·

2025/01/20

With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online. “Brand messaging” is the collection of words, imagery, and stories that you use to explain the value your community bank brings to customers. It’s not enough to say that your bank is “better” at something than others—better is unclear and doesn’t help you stand out. Instead, your brand message should answer important questions: What makes your bank

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33:29

Ep 76 - The Power of Local - Banking in the Community

Bank Marketing Show ·

2025/01/06

Chris and Dan discuss strategies for community banks to enhance their local marketing efforts. They emphasize the importance of connecting digital and brand initiatives with local engagement to build trust and visibility. This episode provides a checklist for banks to leverage local strategies, use digital tools, and measure ROI effectively. Chris and Dan also discuss the benefits of outsourcing technical marketing tasks to focus more on community involvement while providing practical tips and best

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42:09

Ep 75 - Personalized Banking - Driving Engagement in...

Bank Marketing Show ·

2024/12/23

Chris and Dan continue the three-part series by exploring the impact of digital marketing on community banks. Building on the previous episode's discussion on branding, they both dive into digital personalization, emphasizing the importance of creating tailored customer experiences and engaging through multiple digital channels. This episode offers practical advice on segmentation, automation, the balance between digital strategies and human touch, and the significance of consistency and metrics in

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45:06

Ep 74 - Building a Bank's Brand That Lasts

Bank Marketing Show ·

2024/12/09

In this episode of the Bank Marketing Show, hosts Chris and Dan embark on a deep dive into the critical aspects of brand strategy for banks. They explore the importance of distinguishing between brand and marketing strategies, emphasizing the need for consistent brand presentation and leveraging customer stories to build trust. The discussion includes insights on maintaining 'always-on' awareness campaigns, utilizing visual elements to shape customer perceptions, and differentiating in a competitive

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01:01:51

Ep 73 - The Great Brand Refresh Tale of A Community...

Bank Marketing Show ·

2024/11/25

It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about recognizing that something isn’t working. Many banks face issues like dropping deposits and having a smaller credit pipeline. While these banks are trusted locally, they might struggle to reach younger audiences or keep up digitally. This isn’t just about

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35:32

Ep 72 - The Latest Essentials In Bank Marketing...

Bank Marketing Show ·

2024/11/11

Finding the right balance between marketing and compliance is essential for community banks. The first step is ensuring that marketers and compliance officers build a trusting relationship. Compliance should always be involved in marketing decisions to prevent any issues. Community banks need to make sure their marketing messages are clear and easy for the average customer to understand, especially as regulations like the new FDIC are becoming stricter. In this episode, Chris Bates, Dan Novalis,

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49:04

Ep 71 - Essential Social Media Compliance Guidelines...

Bank Marketing Show ·

2024/10/28

Social media is a key tool for community banks to connect with their local communities and grow their brand, but it’s important to follow the rules and regulations to get it right. Community banks need to be creative in what they post, but they also need to ensure they stay within the social media guidelines to protect both the bank and their customers. That’s why our guest created a solution to help banks balance effective marketing while still following the rules. In this episode, Chris Bates, Dan

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37:37

Ep 70 - Three Key Leadership Facets That We Don't See...

Bank Marketing Show ·

2024/10/14

Chris and Dan discuss the importance of leadership in banking, especially focusing on transparency, adaptability, and vision implementation. They dive into how leadership styles impact a bank's marketing strategies, and the necessity for modern leadership that embraces technology and diversity. Key points include the significance of transparency to foster trust, the need for adaptability in a fast-changing environment, and the importance of defining and implementing a clear vision. This episode

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37:22

Ep 69 - 5 Most Common Community Bank Goals

Bank Marketing Show ·

2024/09/30

It’s strategic planning season – time to start figuring out what your bank should do next year, and get your budget in order. In our work with banks and credit unions across the country, we’ve noticed some themes emerge in the form of common marketing goals. In this episode, Chris and Dan break down the five most common goals they hear – and give actionable advice for how to make real progress towards them: Growing deposits Increasing cross-sell Attracting younger customers Deepening your

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26:45

Ep 68 - Working Smarter with the Resources You Have

Bank Marketing Show ·

2024/09/16

Most bank marketing teams are cash-, personnel-, and time-strapped. In this episode, we break down ways to get more from what you already have – through strategic partnerships, networking, outsourcing, and tech. In this episode: - Why spending more money does not equate to better marketing - The power of partnerships for social media growth and engagement - How networking groups can help you learn tricks and shortcuts to marketing success - Smart ways to outsource that

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44:16

Ep 67 - 5 Things You Should Be Doing With Email

Bank Marketing Show ·

2024/09/02

Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!). In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email to data-driven onboarding and cross-selling campaigns. If you're a bank marketer or a professional in the financial industry, this episode is a must-listen, providing practical advice, valuable insights, and a friendly, personable approach to email

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50:36

Ep 66 - How Targeted Marketing Gives You ROI [Replay...

Bank Marketing Show ·

2024/08/19

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - 'How Targeted Marketing Gives You ROI'. Listen in on why targeted marketing matters and gives you returns, and what you should do about it in your bank. Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this

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38:25

Ep 65 - The Importance of Brand Voice [Replay of Ep 39]

Bank Marketing Show ·

2024/08/05

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - The Importance of Brand Voice. Listen in on why brand voice matters and what you should do about it in your bank. A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, communication style, and

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01:05:10

Ep 64 - Supercharging Financial Marketing Content...

Bank Marketing Show ·

2024/07/22

Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI, the rules that guide its use, and what role it plays in their teams. In this episode, Chris and Dan interview Ben Udell, SVP of Digital Innovation at Lake Ridge Bank, about how he uses Gen AI at his bank and teaches other banks how to get the most out of

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41:49

Ep 63 - 5 Key Strategies for Competitive Advantage

Bank Marketing Show ·

2024/07/08

Chris and Dan dive deep into the world of bank marketing to uncover the secrets of gaining a competitive edge. They share practical insights and actionable steps for banks to effectively leverage their competitive advantage, ultimately leading to greater differentiation and success in the market. There's an emphasis on the importance of understanding your bank's unique value proposition and differentiating it from competitors, all while keeping things simple and specific. This is where Chris and Dan

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37:03

Ep 62 - Banking Association Perspectives with Chris...

Bank Marketing Show ·

2024/06/24

Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality. In this episode, Chris interviews Chris Moya, CEO of ICBA of New Mexico. They discuss upcoming marketing trends for community banking – like showcasing the value you bring to the community, building

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35:52

Ep 61 - 2024 Mid-Year Trends (Hint: AI)

Bank Marketing Show ·

2024/06/10

Chris and Dan dive into the ever-evolving landscape of AI in banking. Drawing from their experiences, they shed light on the prevalent use of AI and its transformative impact on marketing strategies within the banking sector. They emphasize the importance of staying ahead of the curve by embracing AI and adapting it into the culture of financial institutions. This episode provides valuable insights into the current trends, emphasizing the need for banks to innovate and incorporate AI and other

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28:08

Ep 60 - How Effective Systems Improve Your Results

Bank Marketing Show ·

2024/05/28

Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team. In this episode, Chris and Dan emphasize the importance of first aligning marketing activities with the bank’s strategic plan. Once the activity set is defined, you can then structure the marketing team to support those activities. This builds your bank’s marketing foundation

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33:40

Ep 59 - Using Video to Grow Brand Engagement

Bank Marketing Show ·

2024/05/13

In this episode, we dive into the importance of incorporating video into bank marketing strategies. We highlight the power of storytelling through video content and how it can create a more engaging experience for your audience. We stress the significance of differentiating from competitors and embracing the evolving trends of video content on social media. Listen to us share practical advice, like evaluating competitors' strategies, and provide tangible examples to showcase the impact of video

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40:00

Ep 58 - Producing Content that Actually Engages with...

Bank Marketing Show ·

2024/04/29

Content marketing is an oft-misunderstood thing – most banks just produce blog posts about financial topics, and sometimes collect them into a periodic newsletter. But are you really adding value to your customers with a blog post on “the difference between fixed and ARM mortgages”, when there are literally hundreds of similar blogs already online? In this episode, Chris and Dan chat with Hollie Brown, VP of Marketing for Coastal Community Bank. Hollie leverages her journalism background and the

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97 results

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