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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

29:56

EP383: Offers We Wish Every Artist Knew About

Creative Juice ·

2025/07/16

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Go beyond bundles, variants, and presaves...Offers we

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36:01

EP382: Make It Count and Load Up Your Next Release

Creative Juice ·

2025/07/08

Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count! If you’ve ever felt lost planning your next release or

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37:01

EP381: Newsflash! Direct to Fan is NOT New!

Creative Juice ·

2025/07/01

More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers! If you’re building your artist business

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29:45

EP380: What To Do AFTER You Get Traction Online

Creative Juice ·

2025/06/24

Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with

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24:39

EP379: Jon Bellion, Fan Engagement, and Music...

Creative Juice ·

2025/06/17

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how

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18:23

EP378: Small Tweaks For Big Results

Creative Juice ·

2025/06/10

As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out,

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EP378: Small Tweaks For Big Results

Creative Juice ·

2025/06/10

As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out,

en

36:33

EP377: What Actually Holds Back Music Careers

Creative Juice ·

2025/06/03

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Figuring out how to grow in your music career

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44:31

EP376: How We Run TikTok Ads As A Music Marketing Agency

Creative Juice ·

2025/05/27

“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage! If you’ve been wondering where TikTok Ads

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30:39

EP375: Marketing Systems To Get You Unstuck

Creative Juice ·

2025/05/20

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to

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26:06

EP374: Will Music Marketing Actually Help You Hit...

Creative Juice ·

2025/05/13

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and

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30:47

EP373: Keeping Your Fans As Customers

Creative Juice ·

2025/05/06

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more

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25:58

EP372: Turning Your Fans Into Customers

Creative Juice ·

2025/04/29

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way! If you’ve been wondering how to

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31:54

EP371: Timing Your Calls To Action With Your Fans

Creative Juice ·

2025/04/22

Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn’t enough, and how to shift from content mode to offer mode without losing momentum! If you've been putting off

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22:12

EP370: 3 Split Tests To Perform across Your Music...

Creative Juice ·

2025/04/15

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines

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01:00:42

EP369: If You Have Less Than 1000 Fans Online, Do...

Creative Juice ·

2025/04/08

Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable

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31:12

EP368: Features, Benefits, and Storytelling To Your Fans

Creative Juice ·

2025/04/01

What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make

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01:06:20

EP367: AI, Music Law, and What Artists Should Know...

Creative Juice ·

2025/03/25

The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the

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42:43

EP366: Following Up With Your Fans To Move Your...

Creative Juice ·

2025/03/18

Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase

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25:16

EP365: The Fan Segments You NEED To Pay Attention To

Creative Juice ·

2025/03/11

Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan

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308 results

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