The Lead Jen Podcast : Generate Leads Through Podcasting

In this episode, I go over what ACTUALLY matters to create a high-conversion podcast! And it’s NOT WHAT YOU THINK! A more expensive mic does NOT equal a more listened-to podcast. I break down what you need to implement and how to put things into perspective to optimize your content and make your podcast work FOR YOU!   Software I Recommend : https://libsyn.com/ https://riverside.fm/   You can check out Hook Media Productions HERE : https://www.hookmediaproductions.com/

In this episode, I dive into what I calls the "Funny Cat Video Effect"—the allure of chasing viral, repurposed content that may rack up views but often falls short in driving real business growth. While viral hits like funny cat videos may grab attention, they rarely lead to meaningful engagement or revenue. I show you the power of niche content tailored to specific audiences. By focusing on creating value for a targeted group, podcasts can boost engagement, drive website traffic, and ultimately

The WOW strategy is a compelling method for podcast growth, emphasizing the importance of strategic guest selection to attract a wider audience. By focusing on partnerships with individuals and shows that share a similar target demographic, podcasters can effectively broaden their reach through repurposed content like social media clips and leverage SEO to enhance visibility. I have developed the WOW strategy, has successfully used this approach over the past 12 years to grow my clients podcast

In this episode, we’re breaking down the essentials of crafting a successful podcast strategy. Whether you’re just starting or looking to refine your approach, I’ll teach you how to lay a solid foundation by identifying your goals before diving into the strategy.   Here’s what you’ll learn:  How to define your target audience by getting specific on age, gender, location, and interests. The importance of understanding the content your ideal audience is already consuming. How to provide maximum value

With over a decade of experience in the podcast industry, I’ve been at the forefront of podcast creation, production, editing, and content strategy. I took my skills from in front of the camera, working with major sports networks covering the NHL and NFL, to becoming a leader behind the scenes in the podcast world. In this episode, I share how my journey began at the early stages of podcasting, working with both start-ups and top-ranking shows. Now, as the founder of my own podcast production