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PODCAST

The VineDown with Emily Smith

Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and

education

All Episodes

00:42:48

The Connection Crisis: How AI Is Reshaping Student...

The VineDown with Emily Smith ·

2024/11/12

Higher education marketing has reached a crossroads, and Jenny Petty knows it well. In her second appearance on *The VineDown*, Jenny, VP of Marketing Communications at the University of Montana, dives into the “perfect storm” facing higher ed—a series of shifts reshaping how colleges recruit, engage, and retain students. From demographic changes to consumer expectations, Jenny unpacks what these challenges mean for today’s enrollment teams and how they can prepare for what’s next. Jenny shares

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34:19

Work smarter, not harder: Unlocking efficiency...

The VineDown with Emily Smith ·

2024/06/17

You’ve heard the phrase “work smarter, not harder,” but what are the actual steps to make this happen? This week I was joined by Jay Jacobs, Ed.D., Vice Provost of Enrollment Management at the University of Vermont. We chatted about how to measure work in innovative ways to truly “work smarter”, and Jay expanded on three key projects his university started: the Vendor Scorecard, Emerging Leaders Program, and Summer Academy.

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35:55

Merging AI and leadership: The tech-minded coach

The VineDown with Emily Smith ·

2024/06/10

This week, I was joined by Erika Pepmeyer, MCIS, Director of Admissions at the University of Northern Colorado to chat about leading in a tech-driven world, balancing automation with human touch, and ensuring personalization and equity in AI systems.Erika, drawing from her experience as a college athlete and her work in admissions, shared how coaching behaviors continue to shape her leadership in higher ed. She also provided insights on building authentic student communities and outlined

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36:13

Using AI to solve the "Admissions Counselor Malaise"

The VineDown with Emily Smith ·

2024/06/03

This week, I invited Teege Mettille, Director of Enrollment Success at enroll ml and author of "The Admissions Counselor Malaise", to share insights from his book and discuss how AI is transforming the admissions process. We were able to chat about the challenges faced by admissions professionals, the evolving landscape of higher education, and practical solutions for improving staff morale and student engagement.

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26:31

AI Ethics for Enrollment

The VineDown with Emily Smith ·

2024/05/20

This week I was joined by David Hatami, CEO and Founder of EduPolicy.ai, where we chatted about how AI is reshaping enrollment and institutional decisions. We covered the vital role of rules and ethics in AI and explored strategic preparations institutions must consider as the need for consistency in AI ethics across higher education continues to grow.

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33:50

Building SEM Plans in a Shifting Landscape

The VineDown with Emily Smith ·

2024/05/13

This week I was joined by Rakin “Rock” Hall, M.Ed., Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, providing actionable insights on turning obstacles into opportunities!

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31:26

Recruiting LatinX and First-Generation Students

The VineDown with Emily Smith ·

2024/05/06

This week, I was joined by Carlos O. Cano where we discussed the importance of recruiting LatinX and first-gen students and the cultural nuances that influence their educational journeys. Carlos was able to share expert insights on why it's increasingly crucial to excel in recruiting LatinX and first-gen students, especially as demographic shifts create significant challenges in student recruitment.

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28:46

(Re)claiming Your Backyard: Strategies For Your Local...

The VineDown with Emily Smith ·

2024/04/22

This week, I was joined by Cindy Haney, Ed.D. of Lehigh Carbon Community College where we unpacked winning strategies for mastering enrollment, brand, and recruitment in your local market. This episode is all about the magic of making meaningful local connections and how partnerships with high schools and community organizations can supercharge recruitment efforts. Don't miss this chance to get the inside scoop from Cindy Haney on how to turn local opportunities into big wins!

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39:41

Measuring (and Improving) Institutional Brand

The VineDown with Emily Smith ·

2024/04/08

This week, Emily welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index. Leveraging feedback and behaviors from the 2.2 Million students and parents on our platform, this FREE tool offers colleges a unique lens on brand perception and competitor peer analysis across numerous dimensions. It's a groundbreaking resource for all colleges aiming to understand and enhance their visibility and appeal from a family perspective. Don't miss out on

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33:39

(Breaking, and then) Fixing Business Process in...

The VineDown with Emily Smith ·

2024/04/01

We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we can’t even package this year’s aid. This week, Geoff Baird from EnrollML joined me on the VineDown to talk about ruthlessly evaluating, breaking, and rebuilding the business process of enrollment in order to work smarter-not-harder.

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31:13

Managing it All with Ericka Jackson

The VineDown with Emily Smith ·

2024/03/25

Last week, our host Emily Smith explored the balance in enrollment's wild, wild west with Ericka Jackson from Wayne State University. Discover how to stay calm and collected above the surface while navigating the chaos below. Don't miss Ericka's powerful insights on managing both the visible and unseen aspects of our work.

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33:55

Operationalizing the New Student Search with John...

The VineDown with Emily Smith ·

2024/03/18

This week on the VineDown, we dove deep into the heart of Student Search with none other than John Laverty from the University of Iowa. Tune in for an episode packed with insight about what it takes to run your Search effort in-house using the right mix of art and science.

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34:18

Higher Ed Leaders Series | Telling Stories with Data...

The VineDown with Emily Smith ·

2024/03/11

Data informs a lot of things we do in admissions and enrollment, and it's especially important to consider data when formulating your message and positioning. This week, Ashley Miller of Old Dominion University joined the VineDown to give us some valuable insights into some simple ways you and your team can use data to drive your institutional story.

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39:05

Higher Ed Leaders Series | Role Transitions with DJ...

The VineDown with Emily Smith ·

2024/03/04

This week's show is all about transitioning to new roles both within enrollment and elsewhere. On this iteration of our Higher Ed Leaders Series, our host Emily Smith was joined by DJ Menifee to chat about the tactical strategies that people should follow as they take on a new roles. The pair also dove into the less tangible (but equally important) things like building culture as a leader, fostering trust, and ensuring psychological safety for your team.

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39:35

The VineDown with Emily Smith | Leveraging Streaming...

The VineDown with Emily Smith ·

2024/02/26

In this week's VineDown featuring Jennifer Lonchar, co-founder of AmbioEdu, she and our host Emily Smith will explore the power of streaming TV ads in institutional marketing. Learn how targeted advertising on streaming platforms can boost awareness and engagement for colleges and universities.In this episode the pair shared insights on implementing targeted streaming ads for higher education, strategies for enhancing college awareness and FAFSA education, and insights on how students view

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32:55

Higher Ed Leaders Series | Cross-Functional Marketing...

The VineDown with Emily Smith ·

2024/02/19

In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience, and Engagement at the University of Montana. Petty's career journey from corporate marketing to a pivotal role in higher education underscores her pioneering approach to marketing, which emphasizes serving the community and adopting a human-centered strategy.Petty advocates for principles like servant leadership, radical candor, and maintaining

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14:46

What's Up with FAFSA? With Kent Barnds of Augustana...

The VineDown with Emily Smith ·

2024/02/14

In this special bonus VineDown short, join Emily Smith as she sits down with Kent Barnds of Augustana College for an in-depth conversation about the complications surrounding the new FAFSA rollout. Ken shares his perspective on the Department of Education's latest efforts, including a significant $50 million concierge service aimed at aiding families through the FAFSA completion process. Despite these developments, challenges persist, with filing rates hitting alarmingly low numbers,

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37:53

Higher Ed Leaders Series | People Management with...

The VineDown with Emily Smith ·

2024/02/12

Wanna know something that all directors, deans, AVPs, and VPs of enrollment do, but very few have been formally trained on how to do it well? People management! We are pumped to have been able to welcome Ashley Hardy of DePauw University to the show this week where we talked tactfully about how to be a great manager, supervisor, and mentor.

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33:45

Higher Ed Leaders Series | Leading a Team to Build...

The VineDown with Emily Smith ·

2024/02/05

This week on the show, our host Emily Smith chatted with Leigh Mlodzik (Vice President for Enrollment, Simspon College) in another episode of our Higher Ed Leaders Series on the VineDown.The pair talked through how Leigh's small, private institution in the midwest executes a relationship-first recruitment strategy, how Leigh motivates his team to actually communicate with applicants, and how to make decisions about where in the process to personalize. As usual, you can expect a candid and

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21:34

AI in Enrollment Management: Where We Are Now, and...

The VineDown with Emily Smith ·

2024/01/29

Curious about how AI might shape enrollment management and recruiting? This week, host Emily Smith chatted about what changes we are already starting to see in admissions offices, what's still to come in 2024 and beyond, and how your team can use AI to improve your enrollment funnel and recruitment process.

en-us

55 results

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