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PODCAST

The Business of Apparel

Rachel Erickson

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you"ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel"s big emphasis on proper techniques, sustainable practices and business clarity will be sure

arts fashion & beauty

All Episodes

24:48

Unmarked Street vs. The Business of Apparel: What’s...

The Business of Apparel ·

2025/07/10

Unmarked Street vs. The Business of Apparel: What’s the Difference? Behind the Scenes Have you ever wondered what really separates Unmarked Street from The Business of Apparel? In this episode of the Business of Apparel Podcast, Rachel pulls back the curtain and breaks down the purpose and vision behind her two companies, and how they each can help you grow and protect your apparel business. Sparked by a question from the community, Rachel shares the story of why she left corporate after burnout and

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27:52

Christine Lindebak on Why You Should Start Your...

The Business of Apparel ·

2025/07/03

Christine Lindebak on Why You Should Start Your Apparel Brand Before You’re Ready Curious how a career in luxury fashion can evolve into a thriving sewing education and sustainable apparel brand? In this episode of Business of Apparel, Rachel welcomes Christine Lindebak (from 🇪🇸 Spain), founder of Sewing in the City and her slow fashion label Lindy, Lindy. Discover how Christine turned a childhood passion into a successful online sewing academy, turned vintage linens into one-of-a-kind garments,

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33:03

SKU Rationalization 101: Boost Profit & Cut Clutter...

The Business of Apparel ·

2025/06/26

SKU Rationalization 101: Boost Profit & Cut Clutter in Your Apparel Line Are you drowning in too many SKUs? In this episode, Rachel breaks down SKU rationalization, a powerful but misunderstood tool that can completely transform your apparel business. Whether you're a solopreneur or scaling a million-dollar brand, you'll learn how to simplify your line, boost margins, and give your customers what they actually want. From clearing up backend data chaos to understanding the psychology of choice, this

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28:59

Helping Independent Apparel Brands Avoid Costly...

The Business of Apparel ·

2025/06/19

Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world. Elizabeth shares the biggest mistakes new brands make

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53:31

Mary Coats On Sustainable Fashion, Finding Your Fit &...

The Business of Apparel ·

2025/06/12

Mary Coats On Sustainable Fashion, Finding Your Fit & Her Role At Unmarked Street In this episode, Rachel connects with longtime friend and industry pro Mary Coats for an inspiring conversation about her winding path through the apparel industry. From childhood sewing projects to earning a master’s degree in sustainability and working with major brands like Pearl Izumi and Head Sweats, Mary shares her journey with humor, clarity, and wisdom, making this a must-listen for anyone in, entering, or even

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30:27

How to Build a Line Sheet That Saves Your Apparel...

The Business of Apparel ·

2025/06/05

How to Build a Line Sheet That Saves Your Apparel Brand Thousands | Full Tutorial + Free Template In this episode, Rachel is giving you a full tutorial on how to build a bulletproof apparel line sheet, using the exact spreadsheet used by both $0 startups and $16M brands. Whether you're brand new or already running a business, this line planning template will become your most-used tool for budgeting, pricing, and negotiating with factories. If you are listening on your favorite audio platform, make

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19:33

The Biggest Contract Mistakes Apparel Founders Make...

The Business of Apparel ·

2025/05/29

The Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands) In this episode, Rachel shares a very personal story that highlights a critical legal and business lesson for every apparel entrepreneur: always get it in writing. Through the lens of her current rental dispute, she draws strikingly similar parallels between landlord agreements and the contracts apparel founders sign with vendors, manufacturers, and clients. If you’ve ever relied on a verbal agreement, this is a

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12:30

Smart Product Naming Strategies to Elevate Your...

The Business of Apparel ·

2025/05/22

Smart Product Naming Strategies to Elevate Your Apparel Brand In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You’ll learn why descriptive

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38:23

3 CEO Mistakes That Are Killing Apparel Brands (And...

The Business of Apparel ·

2025/05/15

3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You’ll

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23:19

The Truth About Apparel Manufacturer Sourcing &...

The Business of Apparel ·

2025/05/08

The Truth About Apparel Manufacturer Sourcing & Factory Partnerships In this episode, Rachel breaks down everything you need to know about sourcing an apparel manufacturer and choosing the right factory partner. We go into the key differences between FOB, X-Works, and CMT production models—and why understanding these terms is critical to your brand’s success. If you're still unclear on MOQs (minimum order quantities) and MCQs (minimum color quantities), be sure to catch last week's episode for a

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19:44

How to Use MOQs to Budget Smarter & Grow Your Apparel...

The Business of Apparel ·

2025/05/01

How to Use MOQs to Budget Smarter & Grow Your Apparel Brand In this episode, Rachel is addressing the subject of Minimum Order Quantities (MOQs) and how they can make or break your apparel brand. As one of the most asked-about (and most misunderstood) topics in the industry, Rachel goes over how MOQs impact your production, budget, and growth strategy. Rachel breaks down exactly what an MOQ is, why it exists, and how to use this number to your advantage when negotiating with manufacturers. She also

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22:52

How to Start An Apparel Brand the Right Way

The Business of Apparel ·

2025/04/24

How to Start An Apparel Brand the Right Way In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you’ve been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping

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30:22

Are Patents Worth It? Deciding on Legal Protection...

The Business of Apparel ·

2025/04/17

Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is

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22:27

Behind the Scenes of a Fashion Photoshoot!

The Business of Apparel ·

2025/04/10

Behind the Scenes of a Fashion Photoshoot! In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and

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20:56

Should You Start A Trend or Innovation-Based Apparel...

The Business of Apparel ·

2025/04/03

Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel

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21:41

Watch Your Business Thrive By Simplifying Your...

The Business of Apparel ·

2025/03/27

Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel

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34:02

Efficient PLM Solutions for Emerging Apparel Brands...

The Business of Apparel ·

2025/03/20

Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman In today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach

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20:13

Grow a 7-Figure Apparel Business Using These Budget...

The Business of Apparel ·

2025/03/13

Grow a 7-Figure Apparel Business Using These Budget Tools In today's episode, Rachel is announcing brand-new budget tools to help you grow to a 7-figure apparel business! We all know, growing any business takes realistic budgeting and strategic planning. Using these new tools will help you reach your goals in less time. Forget the myths of beginning your venture with just a few thousand dollars; learn why a well-planned budget and early team hiring are crucial for long-term growth and

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19:01

Use These Tools to Build A Tech Pack in 2025 (The...

The Business of Apparel ·

2025/03/06

Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We

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33:08

Learn to Be A Successful Fashion Freelancer with...

The Business of Apparel ·

2025/02/27

Learn to Be A Successful Fashion Freelancer with Heidi Weinberg In today's episode, Rachel welcomes, by popular demand, successful fashion freelancer, Heidi Weinberg, aka "Sew Heidi" to the podcast! Heidi is sharing her journey from industry insider to earning 6 figures as a successful freelancer. Heidi compares niche in the fashion industry to mall food courts and cuisine-specific restaurants, offering some context as to why it's best to not take the "everything for everyone" approach. She talks

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144 results

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