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PODCAST

The School of Podcasting

Founded in 2005 the School of Podcasting is one of the Internet"s first sites on podcasting. Founder Dave Jackson is a leading expert on Podcasting and his snarky attitude and entertaining delivery has lead Dave to building a large and loyal following. He helps you massage your message, tackle the technology, and flatten the learning curve of podcasting. Over 1 million downloads can"t be wrong!

technology

All Episodes

50:19

Katie Krimitsos and The Power of Pivoting: Building...

The School of Podcasting ·

2023/05/15

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation. We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her

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27:34

Podcast Stew: Better Episode Titles, A Good Hook,...

The School of Podcasting ·

2023/05/08

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Training from NPR LISTENNOTES INFORMATION What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score). According to their site: * Other websites / apps may claim

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40:57

Apple's Advice for Growing Your Podcast

The School of Podcasting ·

2023/05/01

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well. Ready To Start Podcasting? Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online

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35:06

Listener Preferences and Finding Your Podcast Length...

The School of Podcasting ·

2023/04/24

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcast but

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37:03

Podcast Formats: Finding the Right Fit for Your Content

The School of Podcasting ·

2023/04/17

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story. Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama Full show notes at schoolofpodcasting.com/875 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but

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45:29

The When and How of Rebranding Your Podcast Without...

The School of Podcasting ·

2023/04/10

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it! JOIN THE SCHOOL

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32:08

How to Deal with a Crowded Podcast Genre Full of...

The School of Podcasting ·

2023/04/03

Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions. In Today's Discussion Always double-check and ensure anything that appears to be

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47:34

Common Causes of Bad Audio Quality In Your Podcast...

The School of Podcasting ·

2023/03/27

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix it

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39:10

Overcoming Overwhelm: Three Free Tools and a Strategy

The School of Podcasting ·

2023/03/20

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling overwhelmed and that there are tools and strategies to help you never feel overwhelmed again. Click to Tweet In this episode, you will learn the following: 1. What is the strategy to manage overwhelm and increase productivity? 2. What three tools are necessary to organize and

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57:55

Using An Email List to Grow Your Podcast

The School of Podcasting ·

2023/03/13

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers. Today we

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52:00

Podcasting Insights from Veteran Podcasters

The School of Podcasting ·

2023/03/06

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins, Kristen Meinser, and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share. We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds

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33:50

Will People Listen to Your Podcast If You Have an...

The School of Podcasting ·

2023/02/27

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audience is exciting. Today we answer a question from Jacob from the Old Men New Games wants to know if a host has English as a second language (and might mess up a word every now and then). Is that a “No Go, Instant Tune Out” for you? I think this boils down to accents. My audience

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49:38

Starting and Growing and ENGAGED Community That You...

The School of Podcasting ·

2023/02/20

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to build courses based on the information you've learned from your community. Full show notes at www.schoolofpodcasting.com/867 Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach

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47:35

Make it Easy to Say Yes: How Mark Herschberg Was...

The School of Podcasting ·

2023/02/13

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You, and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows. Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows.

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59:39

The Top 8 Podcasting Pet Peeves (2023) That Make...

The School of Podcasting ·

2023/02/06

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast) today; we are looking at the other end. When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look

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54:54

Six Reasons Your Podcast Isn't Growing.

The School of Podcasting ·

2023/01/31

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they

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41:08

How to Write a Podcast Description That Grows Your...

The School of Podcasting ·

2023/01/23

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and

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47:25

How Asking Two Questions Saved Me $1500

The School of Podcasting ·

2023/01/16

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better. My Video Progression I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam

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38:01

Don't Let Your Brain (and imposter syndrome) Stop You...

The School of Podcasting ·

2023/01/02

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome. You Have Done Hard Things We have all done hard things in the

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67:39

My Favorite Podcast (and WHY) 2022

The School of Podcasting ·

2022/12/26

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience). Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind. Ready To Start Your

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