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PODCAST

Women in B2B Marketing

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their

business marketing

All Episodes

33:55

105: The Playbook for Your First 90 Days as a...

Women in B2B Marketing ·

2025/05/21

** Originally published on January 4, 2023 **This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding, and enabling your sales team as thought leaders? Still fire.It’s one of those episodes I come back to often, and I hope you’ll find value in it too.Want a

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44:12

104: The Secret to B2B Messaging that Lands: Tap into...

Women in B2B Marketing ·

2025/05/14

In this episode of "Women in B2B Marketing," host Jane Serraspeaks withRissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also

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47:04

103: Forget Best Practices. Test Your Way to What...

Women in B2B Marketing ·

2025/03/26

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serraspeaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted career and insights into effective B2B marketing. Brandi emphasizes the importance of understanding audience needs, advocating for tailored communication strategies and rigorous testing. She also addresses the pitfalls of "shiny object syndrome" and the risks of rapid strategic changes. Brandi shares a

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43:52

102: Video Killed the White Paper Star: Creating...

Women in B2B Marketing ·

2025/03/19

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serratalks to Kristina Keene, Director of Brand and Content at Flip. Kristina emphasizes authenticity and relatability, advocating for engaging, human-centered content over traditional gated materials like white papers. She highlights the power of video storytelling and shares her disdain for outdated marketing norms. The episode offers valuable insights for marketing

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45:19

101: Trust the Vibe: Navigating Marketing Careers...

Women in B2B Marketing ·

2025/03/12

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serraspeaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company culture and leadership in evaluating job opportunities. The discussion covers her transition to consulting, the significance of a healthy budget and

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33:40

100: Cheers to 100! A Celebration, Lessons Learned,...

Women in B2B Marketing ·

2025/03/05

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of amplifying women's voices in a male-dominated marketing landscape and expresses gratitude to her listeners. She highlights personal growth, overcoming imposter syndrome, and the value of building a supportive community. Jane also shares insights on embracing change, leveraging AI tools, and leading with

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47:34

99: People Are the Media: How Influence is Reshaping...

Women in B2B Marketing ·

2025/02/19

**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we

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45:38

98: From Self-Doubt to Success: Lessons from a...

Women in B2B Marketing ·

2025/02/12

Like WIB2BM? Show us some love with a rating or review today! <3 --Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serrachats withLashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned. She shares insights on overcoming self-doubt, the importance of resilience, and the significance of pricing strategies. Lashay emphasizes the need for

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45:09

97: Lean Into the Scary: Data, Growth, and Saying Yes...

Women in B2B Marketing ·

2025/02/05

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serrasits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion covers building high-performing teams, the importance of community through initiatives like CMO Coffee Talks, and strategies for scaling marketing efforts

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44:09

96: Is Your Account Based Marketing Strategy Driving...

Women in B2B Marketing ·

2025/01/29

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serradelves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic

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45:13

95: Beyond the 80/20 Rule: The 4 Level Hierarchy to...

Women in B2B Marketing ·

2025/01/22

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serrainterviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance of simplicity in writing, the concept of "content sparring," and the need for marketers to adapt to evolving market signals. Erica highlights common

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45:10

94: Signals, Strategies, and Success: How to Leverage...

Women in B2B Marketing ·

2025/01/15

Like WIB2BM? Show us some love with a rating or review today! <3 --In this episode of "Women in B2B Marketing," host Jane Serrawelcomes back Trinity Nguyen, the CMO at UserGems. They delve into the transformative role of AI in B2B marketing. Trinity shares her experiences with AI, emphasizing the potential to enhance productivity and streamline processes. The discussion covers the importance of human involvement, team dynamics, and the challenges of integrating AI responsibly. Trinity also

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39:34

93: Break Through the Noise with a Good Story (Here's...

Women in B2B Marketing ·

2025/01/08

Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear from, what you want to learn this year, or just to say hi. :)My ask this year? Please rate, review, and share the show. Helps us get in front of more people - and get more women on feeds, mics, and stages.Xo Jane----In this episode of "Women in B2B Marketing," host Jane Serrachats with Gina Rau, the Global Head of PR and Communications at 6Sense. With over 20 years of experience, Gina shares her

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41:24

92: Be So Damn Good, You're Undeniable - with Tenisha...

Women in B2B Marketing ·

2024/12/18

In this episode of "Women in B2B Marketing," host Jane Serraspeaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships

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41:44

91: Mindshare Marketing: How to Keep Your Brand...

Women in B2B Marketing ·

2024/12/11

In this episode of "Women in B2B Marketing," host Jane Serraspeaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative

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43:41

90: The Massacre of Marketing: Challenges Facing...

Women in B2B Marketing ·

2024/12/04

In this episode of "Women in B2B Marketing," host Jane Serrachats with Emma Clayton, a seasoned CMO, consultant, and bestselling author. They discuss the evolving role of the CMO, emphasizing the challenges faced by modern marketers in a rapidly changing landscape. Emma highlights the need for strategic marketing over short-term tactics and stresses the importance of hiring qualified marketers. The conversation also touches on the significance of curiosity and understanding customer needs. Both

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37:01

89: B2B Marketers: Experts at Scaling the Fundamental...

Women in B2B Marketing ·

2024/11/27

In this episode of "Women in B2B Marketing," host Jane Serraspeaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the impact of emotional and physiological responses on decision-making. Naomi highlights the importance of understanding the audience's context and emotional

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49:29

88: Cultivating Community: The Heart of Effective ABM...

Women in B2B Marketing ·

2024/11/20

** Originally published on March 1, 2023 **I hope you're enjoying these throwbacks! Truth be told, life has been LIFING lately, and I am a bit behind on getting new episodes out. BUT, I do not want to leave anyone hanging, so figured it was a good time to bump up some of my favorite episodes. Don't worry - new episodes coming soon! What should we cover next on the show? Who would you like to hear from? DM me, comment, or write a review to share feedback. I appreciate you! - Jane--In this episode of

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48:48

87: The Human Element in GTM Operations: Balancing...

Women in B2B Marketing ·

2024/11/13

** Originally published on February 15, 2023 **Here's a star replay episode, another one of my favorites! Apparently, it's one of yours too - as one of the most downloaded episodes so far. Michelle does an amazing job walking through all things Operations for GTM. What should we cover next on the show? DM me, comment, or write a review to share feedback. I appreciate you! - Jane--In this episode of "Women in B2B Marketing," host Jane Serrasits down with Michelle Kim, former Director of Sales

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37:57

86: **2024 U.S. Election Roundtable** Leading Our...

Women in B2B Marketing ·

2024/11/06

**Note from Jane** This week, it felt wrong to publish a typical marketing-focused episode, with a big election on many of our minds. So somehow, last minute, we gathered this amazing group of women leaders to talk about how they're handling this emotional time with their teams. I hope our conversation provides guidance, camaraderie, and a little hope during tumultuous times. - Jane ---In this special roundtable episode of "Women in B2B Marketing," host Jane Serraleads a discussion with 5 fellow

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