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PODCAST

Leveraging Thought Leadership

Peter Winick and Bill Sherman

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche

business marketing

All Episodes

20:20

Execution Eats Ideas for Breakfast: Building Real...

Leveraging Thought Leadership ·

2025/07/03

What happens when a top-tier academic walks away from the ivory tower and becomes a powerhouse investor? In this episode, Peter Winick sits down with David Bell—former Wharton professor, founder of Idea Farm Ventures, and investor in some of the biggest direct-to-consumer brands you know: Warby Parker, Bonobos, Harry’s, Diapers.com, and Jet.com. David shares his journey from academia to entrepreneurship, offering real insight into why some thought leaders are drawn to the business world—and how they

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39:10

Why Thought Leaders Must Learn to Lead Across...

Leveraging Thought Leadership ·

2025/06/29

What if cultural fluency was the leadership skill no one taught you—but every global leader needs? Today I had the pleasure of sitting down with Jane Hyun—global leadership strategist, executive coach, and author of three books including "Breaking the Bamboo Ceiling"—to explore how high-performing teams thrive on difference, not in spite of it. Jane shares how her early years moving to NYC from Korea shaped a lifelong commitment to helping people lead across cultural lines with authenticity and

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19:52

Rethinking Incentives: What Leaders Miss About...

Leveraging Thought Leadership ·

2025/06/22

Are your compensation strategies sabotaging employee engagement? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Stephan Meier, Chair of the Management Division at Columbia Business School and a leading voice in behavioral economics. Stephan shares insights from his journey—from academia to the Federal Reserve to corporate advisory—exploring how behavioral science can reshape the way organizations understand motivation, incentives, and employee experience. They

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17:42

Beyond Retirement: Building a Legacy of Generous...

Leveraging Thought Leadership ·

2025/06/12

What if your greatest impact as a leader begins after your "official" career ends? Joe Davis, former Managing Director and Senior Partner at Boston Consulting Group (BCG) and author of "The Generous Leader: 7 Ways to Give of Yourself for Everyone’s Gain", joins Peter Winick to share insights from his extraordinary shift from consulting titan to impactful thought leader. Joe reveals how the disruptions of COVID-19 inspired him to write his book—not just as a professional calling card, but to

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34:40

Why Emotional Intelligence is the Missing Skill in...

Leveraging Thought Leadership ·

2025/06/08

How do you grab the attention of the smartest person in the room and introduce an idea that could fundamentally change their approach to leadership? In this insightful episode of Leveraging Thought Leadership, Gina Catalano, President of Central Forza Group and author of The Leadership Wake Up Call, joins Bill Sherman to discuss her pioneering work in developing emotional intelligence (EQ) for surgeon leaders—a skill set largely overlooked in traditional medical training. Gina shares how her

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18:21

Why Connection, Not Command, Is the Real Engine of...

Leveraging Thought Leadership ·

2025/06/05

What if the worst-performing team you’ve ever seen could become the best—without changing a single person? Today, Peter Winick sits down with Michael Abrashoff, former U.S. Navy captain and author of the mega-bestseller "It’s Your Ship: How Great Leaders Inspire Ownership From The Keel Up". Michael shares the extraordinary turnaround story of the USS Benfold—once one of the lowest-ranked ships in the fleet—and how he transformed its culture by focusing on something rare in the military: personal

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21:19

Ethics at Scale: Navigating AI Risk | Reid Blackman |...

Leveraging Thought Leadership ·

2025/05/29

What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get Reid Blackman—author of "Ethical Machines", host of a podcast by the same name, and founder of Virtue, a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity. Reid shares his unorthodox journey from selling fireworks out of a Honda to

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41:47

Empowering Frontline Leaders: Strategies and Tools...

Leveraging Thought Leadership ·

2025/05/25

How do you prepare a first-time leader to succeed when everyone’s watching? In this episode of Leveraging Thought Leadership, Bill speaks with Noel Massie, former VP of US Operations at UPS and author of the upcoming book "Congrats, You've Been Promoted "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for

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55:07

Human-Centered Marketing in an Automated World |...

Leveraging Thought Leadership ·

2025/05/18

How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and

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19:24

Build Influence Before the First Call | Jim...

Leveraging Thought Leadership ·

2025/05/15

What if your next client already feels like they know you—before you’ve ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and

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17:11

Fundraising Beyond Size: Secrets for Scaling...

Leveraging Thought Leadership ·

2025/05/08

Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it’s their ability to fundraise and scale effectively. James Misner, founder of the Kipos Group, joins us today to reveal why bigger doesn’t always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business

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28:57

Leading with Data, Scaling with Purpose | Aaron...

Leveraging Thought Leadership ·

2025/05/04

What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with Aaron Marcum, visionary behind Breakaway 365 and bestselling author of EntreThrive, to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along

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21:29

From Local Landmark to Global Platform: The Digital...

Leveraging Thought Leadership ·

2025/05/01

Can a 150-year-old New York City institution thrive in the digital age? Seth Pinsky, CEO of the iconic 92nd Street Y, joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their

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26:46

Accidental Thought Leadership: When a Minor Point...

Leveraging Thought Leadership ·

2025/04/27

What happens when leadership, military service, and motherhood collide with a mission for change? Dr. Ellen Joan Ford didn’t set out to become a thought leader—she became one by accident, driven by action. A former army officer, academic, and founder of Belonging, Autonomy and Purpose Leadership, Ellen first spoke about the challenges of working parents as a small part of a leadership talk. But that minor moment struck a nerve—and sparked a tidal wave. Strangers reached out. Stories poured in. And

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17:42

Crafting Books that Grow Your Brand and Business |...

Leveraging Thought Leadership ·

2025/04/20

What’s the real reason you want to write a book? If your answer doesn’t connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with Cathy Fyock, a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for

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19:42

Turning Industry Disruption into Thought Leadership...

Leveraging Thought Leadership ·

2025/04/17

When the world stopped getting its stuff, why did supply chain suddenly matter? In this episode, Peter Winick speaks with Kerim Kfuri, global entrepreneur, author of "Supply Chain Ups and Downs," and CEO of Atlas Network. Kerim reveals why he stepped into thought leadership—especially when his industry became the center of public attention overnight. Kerim discusses how the COVID-19 pandemic exposed significant gaps and misunderstandings about supply chain processes. He shares insights into why

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23:09

Breaking Through the Noise: Targeted Thought...

Leveraging Thought Leadership ·

2025/04/10

Are you spending your resources wisely to amplify your thought leadership—or just making noise? In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by Paige Velasquez Budde, CEO at Zilker Media, one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands. Discover why your personal brand matters even more than

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29:01

How Reluctant Thought Leaders Can Amplify Their...

Leveraging Thought Leadership ·

2025/04/06

Does thought leadership belong only to bold personalities and charismatic speakers? Christina Wedgwood doesn't think so. In her book, "Better: A More Authentic Path for the Reluctant Thought Leader", Christina explores how deep thinkers, perfectionists, and even those uneasy about taking center stage can still powerfully shape ideas and conversations. In this conversation, Christina explains that thought leadership isn't about how loudly you speak—it's about clarity, simplicity, and authenticity

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22:42

Sales Isn’t Sleazy - If You’re Doing It Right | Lisa...

Leveraging Thought Leadership ·

2025/04/03

What if the secret to extraordinary sales success wasn't pressure—but purpose? Lisa McLeod believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "Selling with Noble Purpose", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in Harvard Business Review. In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives

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35:43

Transforming Discomfort into Influence | Sean Barnes...

Leveraging Thought Leadership ·

2025/03/30

Can an introvert become an influential thought leader? Today, Bill Sherman speaks with Sean Barnes, executive coach, speaker, and host of The Way of the Wolf Podcast. Sean didn't start out comfortable on stage. In fact, his first speaking experience—presenting technical details to executives—was uncomfortable enough to make many quit. Instead, it sparked his determination to transform discomfort into impactful communication. Sean shares his journey from tech executive to thought leadership

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