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PODCAST

Making Science

Making Science is a digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services

business marketing

All Episodes

8:39

In the AIr: How AI is Transforming Traditional...

Making Science ·

2025/07/17

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9:43

Turn AI Into Advantage, Not Just Adoption

Making Science ·

2025/07/11

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21:15

Beyond Migration: Strategies for a Scalable and...

Making Science ·

2025/07/10

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9:15

Google Says It Too: What You Need Is an AI Agency

Making Science ·

2025/07/09

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20:10

The Art of Measurement: Planning Challenges

Making Science ·

2025/06/30

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12:26

The Art of Measurement: Planning Challenges

Making Science ·

2025/06/25

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12:49

The Age of Agentic Creativity - Creative Hub

Making Science ·

2025/06/24

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4:37

Unleashing Growth in the Generative Marketing Era

Making Science ·

2025/06/17

This episode discusses the Generative Marketing Era, emphasizing how Artificial Intelligence (AI) is transforming the marketing landscape. It highlights that AI is no longer merely a supporting tool but a core engine for innovation, personalization, and efficiency. The document outlines how Making Science aligns with this shift through its mission of AI Powered Digital Acceleration, believing that leveraging generative AI is crucial for brands seeking to differentiate, connect, and drive mea...

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9:57

TikTok’s AI Trend Engine Is Here: Are You Ready to...

Making Science ·

2025/06/11

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10:26

Synthetic Personas: The Next Leap in AI Insight

Making Science ·

2025/05/27

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4:02

From Insights to Impact: Mastering Audience Strategy...

Making Science ·

2025/05/12

In today’s hyper-connected world, knowing who you’re speaking to—and how—is critical. A robust audience strategy, combined with smart activation tactics, can spell the difference between real marketing impact and missed opportunities. But here’s the twist: AI is no longer just a buzzword—it’s your new strategic partner.

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11:24

From Chat to Cart: Has the AI Commerce Era Started

Making Science ·

2025/05/06

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12:00

Third Party Cookie Conundrum: Chrome's New Face and...

Making Science ·

2025/04/29

The digital marketing world is constantly evolving, and recent developments in data privacy are reshaping how we approach targeting and measurement. This week, we'll explore the latest news surrounding Google's Privacy Sandbox and the ongoing discussion about third-party cookies. Understanding these changes is crucial for crafting effective, privacy-conscious marketing strategies.

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21:40

From Data to Dollars: AI for Ads Activation

Making Science ·

2025/03/20

2025 isn't just another year; it's the AI-powered frontier of marketing. But are you truly ready? The secret lies not in the algorithms, but in the data they crave. In our recent podcast, host Noelle Runo sat down with some of the masterminds behind Making Science and GrowthLoop to dissect the data-driven alchemy shaping 2025. It's not just about AI; it's about the raw, unfiltered truth hidden within your data. They revealed how their partnership is forging a new era, where predictive AI isn...

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40:05

Making Sense of Performance Max

Making Science ·

2025/02/17

In this episode of Making Sense, we discuss Performance Max and how to get the most out of your campaigns with Google's Performance Max, Demand Gen & Lead Gen Product Lead, Matz Lukmani, and our very own Costanza Ghelfi, now Chief Product Officer at Making Science.

en-us

27:14

AI, Cookies, and the Future of Digital: A Talk with...

Making Science ·

2024/11/21

In this episode "AI, Cookies, and the Future of Digital: A Talk with Quantcast", we are joined by Konrad Feldman, CEO at Quantcast!Together with our host, Noelle Runo, Head of International Marketing and Communications, we dive into the future of digital advertising in a world without cookies. Konrad shares his expert perspective on the evolving role of AI, the importance of privacy, privacy in the US vs the UK, and how Quantcast is navigating the changing digital landscape. We also discuss t...

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11:19

Making Sense of Value-Based Bidding

Making Science ·

2024/05/16

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google.

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20:24

The Cloud Forecast: Unveiling 2024 Trends and...

Making Science ·

2023/12/18

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19:45

AI Unleashed: Navigating Today's Business Landscape...

Making Science ·

2023/11/30

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18:44

The GenAI Opportunity for Marketing

Making Science ·

2023/09/11

en-us

42 results

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