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PODCAST

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

business non-profit

All Episodes

00:39:29

The Shifting Landscape of Philanthropy with Ryan...

Health Nonprofit Digital Marketing ·

2025/01/24

Philanthropy in America is undergoing a rapid transformation, reshaping the way nonprofit professionals approach fundraising and communications. In this episode, host Spencer Brooks sits down with Ryan Deckert from Morrison Child and Family Services to explore how these changes impact marketing and development strategies. If you’re a fundraiser or communications professional navigating evolving donor trends, this episode offers actionable insights and practical tips to help you understand and

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00:44:24

Empowering Marginalized Youth: STEM, Health Equity,...

Health Nonprofit Digital Marketing ·

2025/01/10

Building programs that truly help underrepresented communities can feel overwhelming, but listening to people with real-life experience makes it much easier. In this episode, Spencer Brooks sits down with Deena Pierott, the award-winning founder of iUrban Teen, to explore how her groundbreaking programs empower Black and Brown youth through STEM education, health research, and self-advocacy. Tune in to learn actionable strategies from Deena’s decades of experience that will help nonprofit

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00:14:37

2025 Nonprofit Trends: AI, Accessibility, and Team...

Health Nonprofit Digital Marketing ·

2024/12/27

As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and

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00:44:33

Community-Led Marketing with Greg Harrell-Edge

Health Nonprofit Digital Marketing ·

2024/12/13

Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we’re joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space.About the

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00:42:51

Listening First: Creating Digital Health Resources...

Health Nonprofit Digital Marketing ·

2024/11/29

Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural

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00:46:10

Scaling Digital Marketing in Nonprofits with Lauren...

Health Nonprofit Digital Marketing ·

2024/11/15

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex

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00:42:12

Empowering Nonprofit Teams: How to Recognize and...

Health Nonprofit Digital Marketing ·

2024/11/01

Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact.About the guest Jennifer brings 30

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00:44:49

Standing Out: Communicating Your Nonprofit’s Unique...

Health Nonprofit Digital Marketing ·

2024/10/18

In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who

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00:43:19

Maximizing Your Nonprofit’s Impact on a Tight Budget...

Health Nonprofit Digital Marketing ·

2024/10/04

In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain

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00:41:53

Are Millennials Reshaping Your Nonprofit’s Workplace...

Health Nonprofit Digital Marketing ·

2024/09/20

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace

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00:42:47

Bridging the Trust Gap with Kenyon Farrow of AVAC

Health Nonprofit Digital Marketing ·

2024/09/06

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications.About

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00:42:52

Engaging Younger Donors with Melissa Watkins of...

Health Nonprofit Digital Marketing ·

2024/08/23

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and

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00:45:37

Building Trust and Authority in Healthcare Content...

Health Nonprofit Digital Marketing ·

2024/08/09

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you.About the guest Betsey O’Brien is an

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00:42:14

Mental Health Communications with Dj Tyson of VOA Alaska

Health Nonprofit Digital Marketing ·

2024/07/26

In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental

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00:42:58

The Power of Market Research with Adam Zandman of...

Health Nonprofit Digital Marketing ·

2024/07/12

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.About the guest Adam Zandman is a seasoned marketer and team leader with agency,

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00:45:28

A Digital Transformation Toolkit with Karen Graham

Health Nonprofit Digital Marketing ·

2024/06/28

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen

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00:38:18

Navigating Digital Change: Insights from Kelly Stover...

Health Nonprofit Digital Marketing ·

2024/06/14

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that

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00:37:25

Collaborative Awareness Campaigns with Christina...

Health Nonprofit Digital Marketing ·

2024/05/31

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on

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00:36:57

AI for Good with Laurence A. Pagnoni

Health Nonprofit Digital Marketing ·

2024/05/17

Join us for a fascinating talk with Laurence A. Pagnoni, the co-author of "You and Artificial Intelligence," as we explore the game-changing role of AI in the nonprofit world. Laurence brings his wealth of knowledge to the table, shedding light on how nonprofits can harness AI to enhance fundraising efforts, engage donors more personally, and streamline their operations. We explore actionable advice for embracing AI, navigating the ethical landscape, and leveraging technology to build stronger

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00:37:19

Revamping Nonprofit Health Websites with Kyle Taylor

Health Nonprofit Digital Marketing ·

2024/05/03

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all

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