PODCAST

Insider Interviews with E.B. Moss

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

business marketing

All Episodes

43:12

Anthony Yell: Leading Razorfish Creative with Tech &...

Insider Interviews with E.B. Moss ·

2024/10/29

Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He's not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop. As a multi-Cannes Lion and Clio winner, it must be working. But his understanding and

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Four Perspectives from Advertising Week

Insider Interviews with E.B. Moss ·

2024/10/15

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: Kris discusses his new role and how Freewheel is making things easier for

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19:30

Trends in Out of Home Media: Being Everywhere with...

Insider Interviews with E.B. Moss ·

2024/10/04

I connected with Jill Schnitt, President of Omnicom’s Outdoor Media Group (OMG), to explore how they’re connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media.Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. Jill breaks down the evolution of OOH,

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33:20

Customizing Tailored Brands: Matt Repicky on...

Insider Interviews with E.B. Moss ·

2024/09/26

Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, I call Matt a "marketing polymath." (Don't blink and miss his star turn in "Tiny Shoulders" - the great documentary on evolving Barbie's very shape.) Learn what Matt's learned

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17:30

How Number 1 Podcasts Get Made (and found) – Jason Hoch

Insider Interviews with E.B. Moss ·

2024/09/05

Get two insider scoops in Epi 26 on how to create -- then share -- top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks.... Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make the groundbreaking show, Atlanta Monster ...and what he thinks are the ingredients for not just chart-toppers, but compelling stories that are essential listening today.Jason’s success continued

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19:55

CNN and NPR Executives on Amplifying Trust Thru Audio

Insider Interviews with E.B. Moss ·

2024/08/28

Steve Lickteig has the monumental task of ensuring that CNN’s podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement conferences held in Washington, DC, on all things podcasting for a well-rounded Episode 25 of Insider Interviews.The Multifaceted Role of a Podcast

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Premion’s John Vilade Explains the CTV Ad-Vantage

Insider Interviews with E.B. Moss ·

2024/08/13

A witty and wise conversation with John Vilade, head of sales at Premion, began with a chat about changes in the royal family: as in the old “Content is King” adage...and why John bows to the customer. That led to a deep dive into the “ad-vantages” of streaming media.John explained new research out of Premion and Advertiser Perceptions that revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases in CTV budgets overall. (See

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5:12

The Power of Podcasting: Driving Love and Building...

Insider Interviews with E.B. Moss ·

2024/08/09

In this bonus episode of Insider Interviews, I'm narrating an article I published in trade pub, The Customer, on how podcasting drives real love... and emotional connections. I'll describe a personal story about how my podcast actually helped a friend find love! But it's really more about the importance of humanizing content and creating brand appeal. I explain my approach that generates this kind of response form guests: Getting Angie Hicks, John Vilade, Cherian Thomas and Lou Paskalis to

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How CEO Phil Andrews is Creating Olympic-sized...

Insider Interviews with E.B. Moss ·

2024/07/10

Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is now wielding his marketing saber to make fencing a "thing" with record-setting results.In time to understand the sport in advance of the Paris Olympic Games, Phil and I explore how he's

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