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PODCAST

The Big Vin Theory

The podcast aimed specifically at WSET Diploma, MW and MS students, or just those who really want to understand the ‘viti gritty’ of the global wine trade.

arts food

All Episodes

00:35:42

Ben Smith - Freerun PR

The Big Vin Theory ·

2022/01/25

We chat with Ben Smith, founder of Freerun PR, about how to judge whether or not a brand is strong, whether or not supermarkets are a force for good on the global stage, whether or not new products are necessary for survival, how to get journalists to write about your products and much more... As always, please support TBVT here: https://ko-fi.com/thebigvintheory

en

00:57:59

Geoffrey Moss MW

The Big Vin Theory ·

2022/01/17

We talk to Geoffrey Moss MW about all things BC, including a SWOT analysis of the region, what the future may hold for it. We also discuss his work as a marketing consultant at https://lithica.wine/ around marketing for DTC models, competitions and trade shows and much more... As always, if you can, please support TBVT here https://ko-fi.com/thebigvintheory

en

00:58:38

Peter Yeung and Robert Vernick - X Chateau

The Big Vin Theory ·

2022/01/10

We talk to Peter Yeung and Robert Vernick from X Chateau podcast https://www.xchateau.com/ , which every MW student should subscribe to! We discuss how social media has changed wine marketing and transparency and how can influencers and new tech be used by the trade. We discuss Peter's excellent book https://g.co/kgs/wcDh9U , what the more commercial end of the market can learn from the luxury and much more! If you're enjoying TBVT, please donate to: https://ko-fi.com/thebigvintheory to enable us to

en

01:01:51

Robert Joseph

The Big Vin Theory ·

2021/08/22

For the final episode of Season 1, we thought we'd like to go out with a Big Bang (or should that be 'vin'?), so we talk to the legend that is Robert Joseph! Has writing about wine helped him make and sell it? What does he wish he had done differently? What are the major metrics by which to judge a brand's success? How have tariffs affected imports to other countries? What are we not talking about in the wine industry that we should be? And more...

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00:37:06

Rod Smith MW

The Big Vin Theory ·

2021/08/21

We talk to Rod Smith MW of Riviera Wine Academy. We ask what the wine market is like in the South of France? How does the yachting industry work? Do we need more educators? Are clear glass bottles not a really bad idea? Is the wine trade transparent enough about salaries? Is DTC growing? And more... NB - apologies for the sound quality at times - there was some interference on the Zoom call I couldn't edit out.

en

00:30:27

Katherine Jones - ThinK Prosecco

The Big Vin Theory ·

2021/08/15

We talk with Katherine Jones of ThinK Wine Group about what it takes to launch a new, lifestyle, low calorie wine brand. What did the design process look like? How was the gap in the market identified? How has it been marketed? Katherine also runs We Are SN, an influencer marketing agency, so we ask what platforms work best? How can influencers work best? And more...

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00:55:22

Heather Daenitz - Craft & Cluster

The Big Vin Theory ·

2021/08/10

We speak with Heather Daenitz from Craft and Cluster, photography and social media consultant and podcast host https://www.craftandcluster.com/podcast/ . We ask how the wine trade can attract new customers? What metrics should branding and social media be judged on? How can you determine ROI from a social media campaign? What is the future of podcasting? And more...

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00:54:15

Kryss Speegle MW - O'Neill Vintners & Distillers

The Big Vin Theory ·

2021/08/05

We talk to Kryss Speegle MW about bulk wine QA, QC, transport and global business. What are the most important things to include on a tech sheet? What are the most important checks during bottling? What have been the biggest changes in supply and demand globally recently? How have tariffs affected bulk wine distribution? And more...

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00:42:07

Belinda Kemp - Senior Staff Scientist in Oenology &...

The Big Vin Theory ·

2021/07/29

We talk with Dr Belinda Kemp, Senior Staff Scientist in Oenology & Adjunct Professor about sparkling winemaking. We ask what constitutes a 'cool climate'? Can machine harvesting ever make quality fizz? What yeasts and fining agents are worthwhile? What are the main odour compounds from autolysis? Does Bob seriously think he can pass the exams when he mixes up CO2 and SO2? And more....

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00:39:17

Charlie Foley - Specialist and Auctioneer at Christie's

The Big Vin Theory ·

2021/07/25

We chat to Charlie Foley, Specialist and Auctioneer at Christie's. We ask when it would be appropriate to write 'auctions' for a commercial positioning question? How does the auction process work? How do they attract new customers? How do they guard against fraud? What are the trends to look for? Where does he get those incredible jackets? And more... Follow Christie's on Instagram here: https://www.instagram.com/christieswine/

en

01:15:23

Rob MacCulloch MW

The Big Vin Theory ·

2021/07/21

We talk with Rob MacCulloch MW - contract winemaker in Hawkes Bay. We ask Rob what the main considerations are for growing and purchasing fruit for commercial bulk wineries? What yeasts work for different varieties? What processing aids are best, and why? How do you add complexity and texture to an entry-level wine? Is chaptalisation really necessary? And more....

en

00:30:46

Matt Wilson - Wine, Lifestyle and Travel Photographer

The Big Vin Theory ·

2021/07/13

We talk to Matt Wilson, award winning wine photographer, about wine imagery. What makes a good photograph? What are the most common mistakes people make? What's more important, the image or the writing? What makes a good Instagram image? How is video changing wine imagery? And more...

en

00:46:44

Justin Moran - co-founder of The Hidden Sea

The Big Vin Theory ·

2021/07/08

We talk with Justin Moran, co-founder of The Hidden Sea. We ask whether or not environmental credentials are important in marketing wine? What metrics should a brand look at when evaluating its strength? How does social media drive sales? Does great wine need a great story? And more... To learn more about The Hidden Sea, and how much plastic they've removed from the ocean with their partners ReSea Project, visit thehiddensea.com @thehiddenseawine #thehiddenseawine This month is Plastic Free July and

en

00:49:00

Surina Burger - Quality Assurance Manager, De Wet...

The Big Vin Theory ·

2021/07/03

We talk to Surina Burger, Quality Assurance Manager at De Wet Wine Cellar, about how to design and implement a QA system in a winery. We ask what the different third party accreditations are, what constitutes a Critical Control Point and how to follow the CODEX flow chart. What adjustments do they make? How does preparing a wine for bulk differ from that in bottle? And much, much more!

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00:42:23

Justin Howard-Sneyd MW

The Big Vin Theory ·

2021/06/27

We chat to Justin Howard-Sneyd MW, owner of Domaine of the Bee. We ask what the challenges are in managing very old vines, how they deal with grape moths and wild boar. We also chat about the new course being run in the South West of the UK on sustainable viticulture; more details here: https://www.dartington.org/event/introduction-to-viticulture/

en

00:50:50

Pauline Vicard - Co-founder and Executive Director at...

The Big Vin Theory ·

2021/06/22

We talk with Pauline Vicard, Co-founder and Executive Director at ARENI Global. We ask what "fine wine" is? Who is drinking it? Why? Where is it growing? What are the breakdown of consumers? Should more wine be 'fine'? And much more. Here are the various links we reference during the podcast: The future of fine wine report Join the (free) newsletter ARENI Twitter ARENI Insta Pauline on twitter@labelsandgrapes

en

00:53:06

Phil Reedman MW

The Big Vin Theory ·

2021/06/06

We talk with Phil Reedman MW - principal consultant at Phil Reedman Master of Wine Pty Ltd. Phil has spent over 37 years working in the wine industry. From his start at a Nottingham restaurant in 1982 through to today Phil continues to be captivated by wine’s endless complexity. We ask does the wine trade need more consultants? How do you select the right yeast? What are the new products in fining? How much does he love natural wine? And more...

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01:11:00

Lia Jones - Executive Director at Diversity in Food...

The Big Vin Theory ·

2021/05/30

We talk with Lia Jones on diversity in wine and the drinks trade more generally. What does diversity look like? What steps can people businesses take to create a more diverse atmosphere? How do other industries compare? How can we approach a younger generation? To find out more about what you can do to improve diversity, Lia recommends this website: www.Google.com NB - we recorded this only a couple of days before the Woman's Hour episode with Melissa Cole and Charlotte Cook.

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00:50:27

Jacques Jordaan - Director, Drinks Sea Logistics,...

The Big Vin Theory ·

2021/05/21

We speak with Jacques Jordaan, at VinLog, Kuehne+Nagel about the main points of interest in wine logistics. What are the main considerations when moving in bulk vs bottle? How much does a shipment cost and how quickly and easily can it be organised? What are the main geo-political factors affecting wine logistics? What does technology hold for the future? And much more!

en

00:33:19

Rowena Curlewis - CEO & co-founder, Denomination

The Big Vin Theory ·

2021/04/28

We chat to Rowena Curlewis at Denomination design agency - a specialist in wine and drinks packaging design. We ask if the wine industry cares enough about packaging? How does it compare with other drinks categories? What does the design process involve? How does this industry deal with copycats? What new technology will we see on wine bottles?

en

59 results

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