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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

29:08

Mikkel deMib Svendsen, SEO Master of Course

Webcology ·

2025/04/19

Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued practicing SEO while pursuing several other life passions, including a highly successful side-career as a potter and pottery instructor on YouTube where he

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74:19

The Ad Strength and Some Levity Edition

Webcology ·

2025/04/17

Google introduced its new Ad Strength Best Practices Guide which got hosts Kristine Schachinger and Jim Hedger to pine for the days when the SEO world used cool names like "Ad Strength" to describe stuff. Google has again been declared a monopoly by yet another US court while, just to keep up, a UK based class action over Google's search dominance has been approved. It wasn't a great week for Google legally. It wasn't a great week technically either as a bug continues to exclude

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75:01

The Technically Speaking is More Fun Edition

Webcology ·

2025/04/03

A far less political edition than most this year let's Jim Hedger and Kristine Schachinger spend more time talking about tech news, web marketing, and SEO. We start by marking the movement of Mordy Oberstein as he leaves a highly successful tenure as head of branding at website builder Wix. More than anyone in our memory, Mordy helped Wix overcome what was a difficult reputation which stands as stellar testimony to his powers as a brand marketer. We note how Google Business Profiles is still

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107:09

The Education is the System that Fixes Bugs Edition

Webcology ·

2025/03/20

The March 2025 Core Update continues to roll out though early indicators are showing in search console. Google Business had a reverficiation bug that caused chaos for a few days that appears to be fixed. The White House announced it was going to order a dramatic downsizing of the department of Education and a French scientist was denied entry to the US after messages critical of Trump were found on his phone, which has terrifying implications for the future of American education and training. The US

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88:46

The Beware the Ides of March Edition

Webcology ·

2025/03/13

Traditionally a warning to tyrants and rogue emperors, todays middle of March madness opened with news of Google Core Update rollout, a major vulnerability in a popular WP SEO plug-in, and signs American search users are indicating they're thinking about being in a very sour mood. We also note it is the 15th anniversary of the week Rhea Drysdale saved SEO from a notorious trademark abuser. The Googleopoly woke up to see the US DOJ's 4 remedies to settle the larger of two anti-trust cases

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82:56

The To Get AGI Be a 60 Hour Mule Edition

Webcology ·

2025/03/06

Olesia Korobka joins us to talk about the SEO Charity Conference taking place online on March 27 for the Ukraine Animal Relief charity SEO for Paw founded by Anton Shulke. Before Olesia jumps in, we talk about Tuesday's State of the Union address in which, among other things, the CHIPS Act was threatened in a weirdly long ramble about bad deals. We also talk about Elon Musk's continued misadventures due to DOGE's misunderstanding of COBOL. Which somehow brought us to talking about Sergey

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68:53

The D.O.G.E. Did What with What Edition

Webcology ·

2025/02/27

A quick but hardly deep dive into what Elon Musk's D.O.G.E. is doing and the technologies they're abusing to do it starts a conversation about the newest outrages of the week from around the Oval Office. We also talk about OpenAI4.5, a delay in data from the GSC API, CoPilot flying folks into the wrong repositories, the Chegg vs. Google case, Bing's AI Search tests, Google's crawler update spikes and crawl efficencies, Scrubbing search results, and nearly a dozen other Googley

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68:31

The Chaos of Bugs, Layoffs, Changes, Cheats, &...

Webcology ·

2025/02/20

The American president declared himself a king this week. In the meantime, Meta is laying off thousands of people and deleting a number of old live broadcast recordings. TikTok is restructuring towards laying offs too. Google Reviews and Google Business are fixing bugs while Google's Business Profiles support team is absolutely backlogged. Whoddathunkit but,AIs like ChatGPT and DeepSeek might cheat to win simple games. Google makes the Gemini App the only way to access Google's AI on iOS

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67:09

The Compliance is a Buggy Feature Edition

Webcology ·

2025/02/13

Google fixes a few bugs, gives a quick "how-to" around tabbed navigation, advises about on-page hash-links, and provides a great tutorial on using GA4 and GSC together. Google also increases its results return-speed by 67milliseconds. That's the good stuff this week however it wasn't a good week from a classic "Don't be Evil" perspective. This week Google complied with the executive cultural nullification order to rename the Gulf of Mexico, scrapped a pledge to only use

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84:43

The Ironies of DeepSeek Edition

Webcology ·

2025/02/13

The sudden appearance of DeepSeek, an AI developed in China at a micro-fraction of the costs of American AIs has driven conversation this week as its very existence drove down the valuations of the techogiants who thought they had the lock on development of AI models. Gavin Klondike, our resident AI expert, joins us to explain the 5Ws (who, what, where, when, and how) of DeepSeek. We also dive into the Verge's clickbaity treatment of clickbait SEO, the sub-Reddit Revolution as links from X get

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75:40

The AI and CTRs and Elon Musk's Massive DataCoup Edition

Webcology ·

2025/02/06

This edition moves back and forth between coverage of several unique areas of search, AI, and web work. We start covering the DataCoup, which is our "deal-with-it" name for the changes being made by Elon Musk and his crew of youthful hackers to the very nerve centers of the US Government and the suspicion an off-the-books version of Grok is being trained on US government data. We note that DeepSeek is likely helping the Chinese state harvest American data almost as quickly as Elon Musk is

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73:45

A Triumphant and Trumphlephant Technoligarchy Edition

Webcology ·

2025/01/23

The power of the Billionaires' businesses mixed with the powers of The State. An image from the inauguration showing Mark Zuckerburg, Jeff Bezos, Sundar Pichai, Elon Musk, Larry Ellison, and other tech giants in the very front row showed us how clearly and forcefully the new Technoligarcy is taking charge. That is the very definition of fascism in action. In this episode, Jim and Kristine talk about the shift in power and work to work through their thoughts on how the futures of search, social

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65:40

The Start of the Endless Storm Edition

Webcology ·

2025/01/16

Matt Mullenweg is seeing more legal resistance to his WP-Emperor schtick and reacting like a manbaby about it. In a similar universe, the outgoing President warns of the coming transition to an oligarchy run by big-tech. Meta moves to the far right by removing fact checking and allowing the racist and multi-phobic content back on its platform as alternative facts carry as much or more weight in this new regime than reality does. ChatGPT moves towards agentatic services like scheduling and performing

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75:34

The Burning the Bridge Between Our Rise and Fall Edition

Webcology ·

2025/01/09

The world itself is burning as hosts Jim Hedger and Kristine Schachinger talk through the sudden and sweeping changes coming to search results pages in 2025. While AI-faked images of the Hollywood sign burning are posted as news on partisan websites we talk about the sudden drought of fresh content for LLMs to train on now that everything ever written has been consumed and the use of AI created synthetic data to putty over an increasingly pockmarked information environment. While highly informed

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74:38

The Old Snakeskin is Shedding on a Newly Strange...

Webcology ·

2025/01/02

Welcome to the start of the second quarter of the 21st century. In the Chinese zodiac, 2025 is a year of the Snake, a period of extreme transformation as old ways are shed and new ones adopted. It seems like an apt description of what the coming year will be like. Things are going to change and if the news of this week is any indication, that change is so sweeping and encompassing, it is creating its own vortex in which all that falls in gets weirder and weirder and weirder. Here's a short list

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73:24

The It's the End of the Year as We've Known It Edition

Webcology ·

2024/12/19

An all star SEO panel made up of Mordy Oberstein (Wix Studio), Mark Traphagen (seoClarity), and Jenny Halasz (JLH Marketing) joins hosts Jim Hedger and Kristine Schachinger to look back at the events, changes, and ideas of 2024 and into a new world of even more rapid change as AI grows from its infancy towards its adolecence. An incredibly interesting conversation between five veteran search marketers, each with a unique perspective on the industry. This is the last show of 2024. On behalf of the

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31:20

Webcology Special Interview: Amit Glatt, CTO and...

Webcology ·

2024/12/14

Duda's cofounder Amit Glatt found time to sit with us to talk about the history, evolution, and future of the website builder and management platform he helped create. Since its founding 15 years ago, Duda has grown to become one of the top-tier enterprise website builders on the web. Duda feels like it's on a growth sprint right now. They have some interesting tools for web makers to work with and are committed to developing a better builder for SEOs and professional website

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80:37

The Everything That Goes Around Comes Around Again...

Webcology ·

2024/12/12

A December 2024 Core Update started running a few short days after the November 2024 Core Update ended and mere hours before this episode was recorded live to podcast. At the same time, Google reported minor but persistent indexing issues. Otherwise, Matt Mullenweg was last seen retreating with his tail between his legs following the judicial spanking he received trying to defend his actions at WordPress against WP-Engine in court. Meanwhile, Google throws stones in a grand glass house accusing

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75:35

The Changes Will Intensify Until Morale Improves Edition

Webcology ·

2024/12/05

Recorded in the week after Black Friday hosts Jim Hedger and Kristine Schachinger talk through a bunch of stories affecting the world of search. The November 2024 Core Update conveniently ended an hour before we went into the recording session. We talk a bit about winners and losers and what we think will be the effects of this core update (while jokingly anticipating an upcoming December 2024 Core Update). We also talk about Bluesky's growth and vibe, using AI in unmanned weaponry, Bing

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87:23

Thankful For the Long Weekend Edition

Webcology ·

2024/11/28

Twas the eve before Thanksgiving and through the studio's haunts, no creatures were talking or recording our thoughts. The channels all hummed with inactivity because the producers went home to be with family. When out of the ether some showbiz thoughts clattered, The Show Must Go On!, because nothing else matters. - Hosts Jim Hedger and Kristine Schachinger take a last look at the week's news before heading off on well deserved four day weekends. - We cover the ongoing Google Core Update,

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