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PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

business careers

All Episodes

18:00

How To Manage Sticky Situations In PR

That Solo Life: The Solo PR Pro Podcast ·

2025/05/19

That Solo Life Podcast, Episode 300Episode Title How To Manage Sticky Situations In PR Episode Summary Welcome to the 300th episode of That Solo Life! 🎉 Karen Swim, APR, and Michelle Kane reflect on their podcasting milestone before tackling a topic every PR professional can relate to – dealing with "sticky situations." From unscripted comments in interviews to inappropriate client behavior at events, Karen and Michelle share experiences, insights, and strategies to prepare for and manage these

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15:09

The Can Do Spirit of PR Practitioners Crosses...

That Solo Life: The Solo PR Pro Podcast ·

2025/05/12

That Solo Life Episode 299Episode Title The Can Do Spirit of PR Practitioners Crosses Generations Episode Summary The hosts, Karen Swim, APR, of Solo PR Pro, and Michelle Kane of VoiceMatters, discuss key findings from the USC Annenberg Global Communication Report for 2025, focusing on Gen Z’s growing presence in the workforce and what that means for public relations professionals. Key takeaways include: Flexibility prioritized over pay: Nearly half of Gen Z employees value workplace

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23:37

PR Potpourri: A Look Back at Q1 2025

That Solo Life: The Solo PR Pro Podcast ·

2025/05/05

That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025 This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics: The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" solutions to get the job done. The broader cultural issues of overwork and lack of work-life balance in

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36:48

The Big Idea with Jess Sato

That Solo Life: The Solo PR Pro Podcast ·

2025/04/28

That Solo Life - Episode 296: The Big Idea with Jess SatoEpisode Summary This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded

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14:56

Do They Know About Solos? Exploring Opportunities for...

That Solo Life: The Solo PR Pro Podcast ·

2025/04/14

In This EpisodeWhat exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn and exploring industry forums, they discuss practical strategies to

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12:57

National Days and Awareness Months and How to Manage...

That Solo Life: The Solo PR Pro Podcast ·

2025/04/07

That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025Summary: This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach aligning their client initiatives with these events. The key points are: There is an overwhelming number of these "national days" which can become diluted and ignored by the public. These days can be divided into two categories: awareness/educational campaigns vs. marketing-driven

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12:29

Why It's Time to Advance AI Discussions in PR

That Solo Life: The Solo PR Pro Podcast ·

2025/03/31

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PRIn This Episode Join Karen Swim, APR and Michelle Kane as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently. What We Cover in This Episode: MuckRack's

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11:38

Utilizing Zero Click Content for Better Engagement

That Solo Life: The Solo PR Pro Podcast ·

2025/03/24

That Solo Life, Episode 292: Utilizing Zero Click Content for Better EngagementIn This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations. As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with your audience. Traditionally, the mantra has been to lead potential

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15:34

Personal And Professional Challenges Of Cybercrime

That Solo Life: The Solo PR Pro Podcast ·

2025/03/17

Episode Summary: Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape. What You’ll Learn: Personal tips to guard against scams like phishing texts, spoofed calls,

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17:47

The Good, The Bad, and The Ridiculous of Wordplay

That Solo Life: The Solo PR Pro Podcast ·

2025/03/10

Summary: Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think. Key Takeaways: Wordplay as a Connection Tool: Learn how effective wordplay can draw in and

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17:39

The New Challenges in Managing Brand Reputation

That Solo Life: The Solo PR Pro Podcast ·

2025/03/03

That Solo Life, Episode 289: The New Challenges in Managing Brand ReputationSummary This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced responses rather than knee-jerk reactions. They emphasize the need

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26:10

Combatting Ghosting In The Professional World

That Solo Life: The Solo PR Pro Podcast ·

2025/02/24

That Solo Life Episode 288: Combatting Ghosting In The Professional WorldSummary In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are: Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to force human interaction instead. When meeting with a prospect, ask questions to prequalify them and ensure

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12:51

Confidence, Capability and Why PR Needs More...

That Solo Life: The Solo PR Pro Podcast ·

2025/02/17

In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR agencies. However, solo practitioners offer unique value, such as more personalized attention for clients and the ability to assemble specialized teams as

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15:35

What You Need to Know to Become a Solo PR Pro in 2025

That Solo Life: The Solo PR Pro Podcast ·

2025/02/10

In This EpisodeIn this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a Solo PR Pro business realistic in 2025? Karen and Michelle tackle that question as they discuss the opportunities and challenges of making the leap to a Solo PR Pro career. The co-hosts discuss the various factors that might lead someone to make the leap into self-employment

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15:37

How to Find Joy and Make an Impact in PR

That Solo Life: The Solo PR Pro Podcast ·

2025/02/03

That Solo Life Episode 285: How to Find Joy and Make an Impact in PRIn This Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025. The year has kicked off with an overwhelming amount of information and events happening both in the United States and global. As chaos reigns, it is important for public relations to stay

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30:24

How PR Pros Can Use an Audit to Unlock Social Media...

That Solo Life: The Solo PR Pro Podcast ·

2025/01/27

That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media SuccessIn This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode include: Conducting a social media audit can provide valuable insights to help organizations improve their social media presence and effectiveness, even if the audit process seems

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16:42

Quality Over Quantity Will Drive PR In 2025

That Solo Life: The Solo PR Pro Podcast ·

2025/01/20

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather from various levels of an organization, particularly from executive

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16:43

Trends, Trust And Technology - What's Ahead In 2025

That Solo Life: The Solo PR Pro Podcast ·

2025/01/06

That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025In This Episode Join us for Part Two of our PR Trends discussion In this episode of That Solo Life. Co-hosts Karen Swim and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025. We dive into analytics, trust, technology and the predicted trends that are still struggling to catch on. We kick off the discussion by emphasizing the need for

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12:21

What Lies Ahead For PR Pros In 2025

That Solo Life: The Solo PR Pro Podcast ·

2024/12/30

That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025 In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025. The hosts kick off the discussion by addressing the importance of cross-cultural sensitivity, especially in light of recent setbacks in Diversity, Equity, and Inclusion (DEI) initiatives. Despite the political climate and the dismantling of formal

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15:51

Magic Wands And Flying Carpets - The Myths And...

That Solo Life: The Solo PR Pro Podcast ·

2024/12/23

That Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR In This Episode The understanding about the role of Public Relations can vary widely from being a vanity function to having the ability to save a failing company. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane engage in a lighthearted yet serious discussion about the common misconceptions about public relations (PR) and the challenges faced by PR professionals and the

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181 results

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