PODCAST

Rock n" Roll Research Podcast

Matt Valle

Market researchers have the coolest backstories. Hear them here!

business marketing

All Episodes

47:44

Episode #126 Open Mic: Julie Leonard and Brennan Held...

Rock n" Roll Research Podcast ·

2024/10/18

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me.In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question.Julie Leonard and Brennan Held (colleagues of mine at MarketVision Research) conducted a live, robust study to determine the relative quality and efficiency of human analysis vs. employing AI. Is AI ready to re...

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40:40

Episode #125: Graeme Ford - Founder PunkMRX, Former...

Rock n" Roll Research Podcast ·

2024/10/11

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with his new consultancy, PunkMRX. Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Global Head of Innovation after leaving to co-found a conversational tech company which YouGov later acquired. We discuss Graeme’s journey ...

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25:58

Episode #124: Joseph Wylie - Precision Sample,...

Rock n" Roll Research Podcast ·

2024/10/04

Step aside Adam Levine, Joseph Wylie will take the mic now.Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and got involved in the Insights Association (smart moves!). Today, he is Precision’s Global Director of Supply and President of the Insights Association South Central Chapter.But, oh, what a voice! We talk research and we talk music where Joseph has been pa...

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29:37

Episode #123: Jim Lake - President of Michael Walters...

Rock n" Roll Research Podcast ·

2024/09/20

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs.But Jim is also a fellow drummer who discovered his penchant for songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Nashville Songwriters Association.We discuss his career, the heartwarming inspiration for his first song and the enduring importance of making emotional connections with ...

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31:27

Episode #122: Rachel Baghelai - I/O Psychologist,...

Rock n" Roll Research Podcast ·

2024/08/30

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of Assessment and Analytics and The Kaleidoscope Group, a leading DEI consultancy based in Chicago.We discuss Rachel’s career journey and her perspective on research, her passion for riding horses and dressage, and our shared love of punk rock.

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40:19

Episode #121: Rob Klein - Founder of Klein &...

Rock n" Roll Research Podcast ·

2024/08/23

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Klein & Partners, for over 20 years focused exclusively on supporting healthcare clients.Rob and Toni are partners in the business and may soon become bandmates with Rob on guitar and Toni holding it down on the drums.We discuss Rob’s research journey and th...

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26:43

Episode #120: Victoria Sakal - Head of Growth at...

Rock n" Roll Research Podcast ·

2024/08/16

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff!But, if you would have told a young Victoria she would make a career in research, she most certainly would not have believed you. Much of her spare time as a kid was spent helping out in and around her mother’s bakery and becoming a highly competitive track athlete.Victoria and I chat...

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28:05

Episode #119: Eddie Accomando - Researcher,...

Rock n" Roll Research Podcast ·

2024/07/26

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA and deep knowledge of quantitative methodologies, Eddie can cover it all from theory to practice to the political dynamics of making insights land. His career spans roles at Verizon, Texas Instruments and Qualtrics among others. But he’s equally as well-ver...

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31:47

Episode #118: Ian Pierpoint - Founder of...

Rock n" Roll Research Podcast ·

2024/07/12

Fail we may, sail we must.Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO.We discuss Ian’s improbable route to research, the lessons he’s learned along the way and his apprehensions about the potential future of insights.

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29:44

Episode #117: Jeff Reesing - SVP at Dynata, Former...

Rock n" Roll Research Podcast ·

2024/06/14

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights.He has built himself an impressive professional career, but music was his first love and it is easy to understand why. Back in high school, Jeff found himself in marching band, hanging out and playing in bands with none other than Dave Navarro and Stephen Perkins, two founding members of the legendary ...

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21:24

Episode #116: Kai Fuentes - Multicultural Expert, 2nd...

Rock n" Roll Research Podcast ·

2024/05/24

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall.Kai followed in her mother’s footsteps by founding Ebony Marketing Systems over 20 years ago, and today she is one of our industry’s foremost experts in conducting multicultural research.But she hasn’t stoppe...

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32:30

Episode #114: Nicholas Jayanty - Award-Winning Film...

Rock n" Roll Research Podcast ·

2024/05/03

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32:26

Episode #115: London Brinkman - Qualitative...

Rock n" Roll Research Podcast ·

2024/05/03

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24:23

Episode #113: Wes Michael - Founder & CEO of Rare...

Rock n" Roll Research Podcast ·

2024/04/26

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33:41

Episode #112: Sue Collin - SVP at RTi Research, Quant...

Rock n" Roll Research Podcast ·

2024/04/16

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40:14

Episode #111 Open Mic: Priscilla McKinney Discusses...

Rock n" Roll Research Podcast ·

2024/04/12

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66:32

Episode #110: Mark Earls - Insights Iconoclast,...

Rock n" Roll Research Podcast ·

2024/03/22

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36:14

Episode #109: Jeffrey Porter - UTA MSMR Student,...

Rock n" Roll Research Podcast ·

2024/03/15

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26:02

Episode #108: Kevin Lang - Sr. Sales Rep at...

Rock n" Roll Research Podcast ·

2024/03/08

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50:54

Episode #107: Dave McCaughan - Asia-Based Brand...

Rock n" Roll Research Podcast ·

2024/02/23

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Rock n" Roll Research Podcast

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