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PODCAST

B2B Breakthrough Podcast

Every two weeks, the B2B Breakthrough Podcast brings you the knowledge, insights and strategies that you need to continue to grow your business. By learning from industry experts, successful e-commerce business owners, and the team at Alibaba.com, you’ll be well on your way to your next big business breakthrough. If you’re facing challenges on your path to success as a small business owner, we’re here to give you the tools you need to break through and reach the next level.

technology marketing

All Episodes

00:38:51

IP Secrets Every Inventor Should Know with Carmine...

B2B Breakthrough Podcast ·

2025/04/16

In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging

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00:32:02

Beyond the Algorithm: Winning Strategies for Amazon...

B2B Breakthrough Podcast ·

2025/04/02

Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up,

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32:01

Beyond the Algorithm: Winning Strategies for Amazon...

B2B Breakthrough Podcast ·

2025/04/02

Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing

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00:40:50

AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

B2B Breakthrough Podcast ·

2025/03/19

In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether

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00:33:16

Inflation Fighting: Business payment options in 2025

B2B Breakthrough Podcast ·

2025/03/05

In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for

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00:32:16

March Expo Pro Tips for Profitable Products with Tim...

B2B Breakthrough Podcast ·

2025/02/20

In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com. Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, and beauty. During the month of March, buyers can take advantage of exclusive

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00:30:16

Top 5 Tips to Make it in Retail: Prep for Success...

B2B Breakthrough Podcast ·

2025/02/05

On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable

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00:35:14

Growth from the Ground Up: How Rudy Mawer Builds &...

B2B Breakthrough Podcast ·

2025/01/21

In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advice for entrepreneurs aiming to thrive in today’s competitive

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00:33:17

From Prototype to Prime Time: How Marshall and Kevin...

B2B Breakthrough Podcast ·

2025/01/07

In this episode of the B2B Breakthrough podcast, host Ciara chats with Marshall Day and Kevin Sagouspe, co-owners of The Better Tool Company to discuss the journey of their startup company.Join them as they:Highlight the key functions of their product, Rak-O.Share valuable insights needed to upscale a product.Implications of dealing with untrustworthy relationships.Talk about the mindset that births new ideas and in turn, products.Delve into the wisdom of

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33:16

From Prototype to Prime Time: How Marshall and Kevin...

B2B Breakthrough Podcast ·

2025/01/07

In this episode of the B2B Breakthrough podcast, host Ciara sits with Marshall Day and Kevin Sagouspe, Co-owners of The Better Tool Company to have a chat about growing a startup, launching new products and exploring platforms like Alibaba.com can be a groundbreaking tool for innovative startups.

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29:29

How Brittany Built a Successful Nail Business:...

B2B Breakthrough Podcast ·

2024/12/19

In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Golden, Founder and CEO of IGL Nails, about her journey from side hustle to beauty industry disruptor. Brittany shares how she’s revolutionizing the press-on nail market with inclusive designs for all nail bed sizes, tackling challenges like sourcing manufacturers and scaling her brand. She also discusses empowering women through beauty, overcoming adversity, and her vision for IGL’s future. Tune in for entrepreneurial

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00:29:30

How Brittany Built a Successful Nail Business:...

B2B Breakthrough Podcast ·

2024/12/19

In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Golden, Founder and CEO of IGL Nails, about her journey from side hustle to beauty industry disruptor. Brittany shares how she’s revolutionizing the press-on nail market with inclusive designs for all nail bed sizes, tackling challenges like sourcing manufacturers and scaling her brand. She also discusses empowering women through beauty, overcoming adversity, and her vision for

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00:35:27

Same Player, New Game: How Tony Parker Went from...

B2B Breakthrough Podcast ·

2024/12/03

In this episode of B2B Breakthrough, Ciara Cristo chats with Tony Parker, four-time NBA Champion and Founder and President of Infinity Nine Group, for a dynamic conversation on transitioning from sports to business. Tony shares his insights on the importance of resilience, adaptability, and mentorship. He discusses his ventures, including real estate, his basketball academy, and his investment group, Infinity Nine. Reflecting on his work with Alibaba’s

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00:33:25

From Fine Arts to Fine Jewelry: Natalie’s...

B2B Breakthrough Podcast ·

2024/11/20

In this episode of B2B Breakthrough, our new host, Ciara Cristo, chats with Natalie Jacob, founder of Etymology Jewelry, about her creative journey and commitment to sustainability. Natalie shares how her fine arts background inspired her to build a thriving jewelry business blending vintage charm and modern style. She discusses challenges and successes in navigating the jewelry industry, from sourcing sustainable materials to connecting with customers

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00:37:34

Transforming Brands in the Digital Marketplace with...

B2B Breakthrough Podcast ·

2024/11/06

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S

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36:17

How Darrell Broke Barriers in Men's Beauty

B2B Breakthrough Podcast ·

2024/10/24

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional

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00:36:18

How Darrell Broke Barriers in Men's Beauty

B2B Breakthrough Podcast ·

2024/10/24

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty

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32:46

How Ron Williams Changed His Mindset To Change His Life

B2B Breakthrough Podcast ·

2024/10/08

In this episode of the B2B Breakthrough Podcast, Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Total Body Bar, and navigating the complexities of building a brand. Ron also highlights his use of

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00:32:47

How Ron Williams Changed His Mindset To Change His Life

B2B Breakthrough Podcast ·

2024/10/08

In this episode of the B2B Breakthrough Podcast, Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Total Body Bar, and navigating the complexities of building a

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30:20

How Fred Espinal Turned $500 Into a Cigar Empire

B2B Breakthrough Podcast ·

2024/09/24

In this episode of the B2B Breakthrough podcast, Sharon sits down with Fred Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social media during COVID-19. Fredelyn’s insights on dedication, community, and cultural integrity offer valuable

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93 results

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