Leap into Livestream for Small Business

Kathe Sanz is a Marketing Specialist with Dr Ho. Yes, the same Dr Ho who you have seen on late night infomercials and TV Home Shopping. Learn how this iconic brand is using Live Commerce (Livestream Shopping ) as a way to make more than sales...

I met Esther Ifrah while scrolling through Socials, in search of businesses that are disrupting the retail industry. Ester has a corporate background, working for Canadian Tire as a Buyer, then moving into Brand Management of an $850 Million portfolio. After 17 years she needed a change. An opportunity to relocate to Florida was a chance for a fresh start. She decided to open Guestify, an eCommerce store selling clothing and accessories for the Travel Enthusiast. No physical store…but she

Live and Social commerce is more than just a sales tool, it is a marketing tool as well. In this episode, Eitan Koter, Co-CEO of Vimmi and Host of the popular eCommerce podcast eCom Pulse podcast shares his pro insight on Shoppable Video TikTok Shopping and more. "Just Relax" says Eitan...you don't have to be fancy or perfect, but you do need to get started if you want to future proof your retail brand.