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PODCAST

The Writers’ Co-op

The Writers" Co-op

The Writers’ Co-op is an audio business handbook for freelance creatives. Host and executive producer Wudan Yan leverages her and co-hosts" experiences to provide a transparent look at what it takes to run a resilient freelance business. From negotiating higher rates, to protecting your business and intellectual property, to taking time off and organizing your workflow, to doing the mindset work needed to achieve your goals, you"ll walk away from this podcast with actionable tips to implement right

education how to

All Episodes

00:35:16

Reclaim Hours – Even Days! – From Your Workweek with...

The Writers’ Co-op ·

2023/04/24

A big reason why many of us feel drawn to freelancing is because we love the freedom and flexibility that it offers: we can work when, where, and how we want. Still, even as freelancers, we might feel pressure to adhere to working a “full-time job” – a 40-hour, or even longer, week, despite not needing or wanting to. But we have the power to opt out. We can work when it suits us best, setting boundaries with ourselves and our clients to make this possible. In this episode, Wudan talks with guest

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00:38:32

Redefine Freelance Success with Joanne Machin

The Writers’ Co-op ·

2023/03/27

Welcome to Season 7 of the Writers’ Co-op! To kick off the season, we wanted to dedicate our first episode to a word that often shapes how we view both work and ourselves: success. We usually believe success is measured by hitting societally-defined milestones or accumulating fame or wealth. But what happens when our personal goals differ from what others expect from us? And what constitutes success when our values and milestones are constantly changing? How can we ultimately come up with a new

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00:01:58

Season 7 of The Writers' Co-op: Coming Soon!

The Writers’ Co-op ·

2023/02/01

Season 7 (!!) will launch shortly, after a month-long break. Wudan will be hosting and executive producing the show moving forward, after Jenni resigned at the end of last year to focus on her family. The next season will feature conversations between Wudan and co-hosts, who will help us all to navigate ways to reduce our workweek, building our own audience, redefining success, and so much more. If you've got ideas for future episodes, or would like to be a guest, get in touch at

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00:43:08

Embrace Authentic Marketing (July 2021)

The Writers’ Co-op ·

2023/01/23

Today we’re playing an episode from July 2021 with freelancer Emma Diehl. This was from our third season, where we coached other freelancers. In this episode, Jenni and Emma talk about some of the trickiest parts of freelancing, including marketing. If you’ve asked “How do I sell my services in a way that feels authentic?” or “ how can I make myself stand out in a sea of people who are offering the same things?” – then this episode is for you. After Jenni and Emma met for their coaching session,

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00:17:20

Another Ask Us Anything

The Writers’ Co-op ·

2023/01/16

Today we’re running our last live episode of the season! Jenni will be stepping away from TWC to focus on her family and health, and Wudan will carry on with managing the community and future iterations of the show. If you haven’t joined our Patreon program yet, please do – the Slack channel is always growing and a great place to find work, get advice, and meet other freelancers. Today’s episode is a Q&A. We talk about how to break into this industry if you don’t have a ton of experience or want

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00:25:45

To Bail or Not to Bail

The Writers’ Co-op ·

2022/12/19

It’s rare to have a perfect relationship with a client. They might do small things that bug us, like scrub all of our oxford commas and em-dashes. But there might be other things they do that bother us more: Maybe they don’t listen to your feedback. Or they micromanage or do something that seriously hinders your ability to work. Or their expectations and scope change constantly. It’s all frustrating, but when do you make the choice to bail on a project, and when do you stay? How do you know when

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00:36:45

The Subtle Art of Saying No (May 2020)

The Writers’ Co-op ·

2022/12/05

Saying no is just as critical to running a freelance business as saying yes. You can't say yes to the right opportunities if you're filling up your time with assignments that don't pay well, or where clients mistreat you. In this re-run from May 2020, Wudan and Jenni address reasons why you might say no to a freelance assignments (including if the pay rate is lower than you'd usually charge, if the project presents ethical dilemmas, or if your schedule is too full to allow you the time you need to

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00:28:38

Pace Yourself

The Writers’ Co-op ·

2022/11/21

Today we have a new episode for you, which is about pacing your workdays. This episode was inspired by a tweet Jenni sent out about a month ago, asking about how people shape their days. In this episode, we dig into why pacing can change throughout seasons of your career, and we talk about ways to investigate if your pacing is working for you right now. We also talk about “fast” and “slow” work and whether either really says anything at all about quality. If you haven’t done so yet, please leave us

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00:33:22

Building Relationships (May 2020)

The Writers’ Co-op ·

2022/10/31

This episode is a re-run from May 2020. Making connections with other writers, editors and creatives is essential to building a freelance business that lasts throughout the years. When a gig ends or a client runs out of budget, having a strong network can give you a starting point for finding new work. But we know that networking can be challenging, too. It often feels forced or inauthentic, and it can be tough to know where to start with building a network if you don't think you have one already

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00:40:33

Chasing Corporate Clients with Matt Villano (October...

The Writers’ Co-op ·

2022/10/17

This episode is a re-run from October 2020. If you want to talk about running a 6-figure freelance writing business, Matt Villano is the person to call. He has been a full-time freelancer for 25 years and during that time he’s written for publications such as The New York Times, CNN, The Wall Street Journal, and many others. He also specializes in copywriting, editing, and branding for a host of companies and nonprofits. Despite the pandemic, 2020 has been his most lucrative year yet. In this

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00:36:44

Mistakes Were Made

The Writers’ Co-op ·

2022/10/03

Let’s be honest: No one is perfect at running a business. We’ve all screwed up. We’ve all been too pushy or not pushy enough. We’ve all reacted too quickly when a situation doesn’t go the way we want it to. In both Wudan and Jenni’s coaching practices (and in our own businesses), we’ve helped our clients navigate and reflect on their relationships with their clients, and that’s what we’re doing in this episode, too. Complaining about a client outcome that didn’t go your way can feel soothing at

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00:24:01

Managing Service Transitions

The Writers’ Co-op ·

2022/07/25

Happy July! We hope you’re hanging in there. We are both officially OOO right now – Jenni with her new baby, and Wudan hiking the PCT. This episode was recorded about a month ago, and it’s our last new season five episode. We’ll be back in the fall with some new content! Today we’re diving into service transitions. Basically, most of us start running our businesses with a focus on writing. But over time we can get bored, or the industry changes and a revenue stream dries up. Suddenly, it makes sense

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00:38:37

Grow Your Career (June 2020)

The Writers’ Co-op ·

2022/07/11

We're re-running old TWC episodes over the course of the spring and summer, as we both slow down. This re-run is all about career planning and growth! An oldie and a goodie. How do you plan a career trajectory when there are infinite options and no set paths? Freelancers can struggle with career building because there are no managers to give you raises, and no obvious career ladder. But there are some common ways to build skills and move up in the industry. In this episode, Jenni and Wudan talk

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00:27:21

The Discovery Call

The Writers’ Co-op ·

2022/06/27

Wudan's love for discovery calls probably surprises very few of you: She loves connecting with others and enjoy learning about how she can bring her skills to help a new client. She gets really excited about these calls because they smell like possibilities. Lately, we've been getting a ton of questions about LOIs, discovery calls, and landing new clients. So today we're talking about how to nail the discovery call. We run through how to weed clients out so you’re not wasting your precious, unpaid

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00:29:22

Money Mindset (March 2020)

The Writers’ Co-op ·

2022/06/13

We're running some older episodes while we take this spring and summer season more slowly! This week's re-run is our very first money-related episode ever published! Your money mindset determines every aspect of your freelance writing and editing business. It's also a key to long-lasting success: Making good money allows you to live a life based on what you value, and it provides the stability needed to make good art. In this episode, Wudan and Jenni talk about how to determine your rates, how to

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00:28:57

Embracing Slow Seasons

The Writers’ Co-op ·

2022/05/30

Today we’re bringing you a new episode about approaching slow seasons. You know what we’re talking about: Those lulls in freelance work after all your projects are filed. You’re busy and then… very little happens. It can be stressful! Jenni and I get a ton of questions about this, so we decided to dedicate an entire episode to it. As you listen, you’ll note that we each had a slow season at around the same time, and we approached it quite differently. As with anything else, there’s no *right way* to

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00:31:46

Inflection Points (July 2021)

The Writers’ Co-op ·

2022/05/16

As we take this spring and summer more slowly, we're currently replaying some old hits! This one is from July 2021. Building a freelance career can feel directionless; there are no set rules about where to go. But Jenni and Wudan have both built their own careers (and helped other people craft theirs) by pivoting when they hit moments of confusion or frustration. We’re calling these moments inflection points. An inflection is a slight change in tone, and every person will encounter many inflection

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00:26:11

Freelancing + Buying a House

The Writers’ Co-op ·

2022/05/02

Is it possible to buy property while working for yourself? Recently, Jenni and Wudan both bought houses -- so the answer is yes, but with a lot of caveats! In this episode, we'll talk about what kinds of things to do if you're thinking about buying property, how to make sure your team is working for you and supportive of your business, and barriers you may face as a self-employed person looking to take on a loan. The TL;DR: The house-buying process is a mess, the market is crazy, but buying a house

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00:36:09

Werk It (March 2020)

The Writers’ Co-op ·

2022/04/18

It's an oldie but a goodie! We're currently releasing episodes at a slower cadence and re-sharing some old favorites. In this 2020 episode, Jenni and Wudan address the question they get asked most frequently by aspiring and full-time freelance writers alike: How and where do you find good freelance writing assignments? They share their favorite methods for finding work, tips and tricks for cold pitching, how to network in a non-sleazy way, why it's necessary to maintain good relationships with staff

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00:03:54

Welcome to Season 5 of The Writers' Co-op!

The Writers’ Co-op ·

2022/04/17

Welcome to season 5 of The Writers' Co-op! This season, we're slowing things down a bit because Jenni will be stepping away for maternity leave come June through the end of September, and Wudan will be on the Pacific Crest Trail for a month this summer. For now ‘til then, we’ll drop new episodes, at least one each month, mixed in with re-runs of our favorite older episodes. If you’re not a Patreon member yet, sign up here: https://www.patreon.com/twcpod! All of our members get access to those early

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