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PODCAST

How To Be A Handmade Boss

Steph Cole-Lewis

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How

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All Episodes

24:51

#70 - Building a Brand Around What You Actually Love:...

How To Be A Handmade Boss ·

2025/07/09

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo). Fran also opens up about leaving behind a business th...

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15:26

#69 - Why Some Makers Stay Stuck (and How to Finally...

How To Be A Handmade Boss ·

2025/07/02

Feel like your handmade business is stuck in the same place month after month - no matter how hard you try? 😩 In this episode, we’re getting honest about why so many makers hit a plateau (even when they’re doing “all the right things”)… and what to do if that’s you right now. You’ll learn: 🔸 The illusion of growth that keeps you treading water 🔸 The real cost of DIY-ing everything alone 🔸 Why your fear of investing might be costing you more than you think 🔸 How to know when you’r...

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13:49

#68 - Understanding the Seasons of Your Handmade...

How To Be A Handmade Boss ·

2025/06/25

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business. In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn: 🌱 What each business season

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8:01

#67 - Day 5 Affirmation: Abundance & Repeatable Success

How To Be A Handmade Boss ·

2025/06/20

Welcome to Day 5, the final episode in this affirmation series! Today, we’re focusing on abundance and repeatable success because thriving in your handmade business isn’t just a lucky break, it’s the result of aligned action, consistency, and belief in your own power. These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you ...

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7:53

#66 - Day 4 Affirmation: Embracing Visibility &...

How To Be A Handmade Boss ·

2025/06/19

Welcome to Day 4 of our affirmation series! Today we’re diving into visibility... showing up, shining bright, and calling in your dream customers with confidence and authenticity. These affirmations will help you shake off self-doubt, embrace your unique voice, and remind you that every post, story, and conversation is planting seeds of connection and impact. Whether you listen on repeat for a week or weave it into your challenge journey, let this audio help you feel more open, seen, and ma...

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8:20

#65 - Day 3 Affirmation: Selling with Ease and...

How To Be A Handmade Boss ·

2025/06/18

Welcome to Day 3 of our 5-day Affirmation Series, created to help you stay focused, inspired ✨, and energised as you move through the Sellathon. Today, we’re leaning into ease, authenticity, and creating a shop experience that feels as good to run as it does to buy from. These affirmations will help you release pressure, build genuine connections, and trust that your creativity and care naturally attract the right customers. Whether you’re tidying your workspace, packing orders, or simply sit...

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8:29

#64 - Day 2 Affirmation: Believing in Your Products...

How To Be A Handmade Boss ·

2025/06/17

Welcome to Day 2 of our 5-day Affirmation Series, designed to help you stay positive, motivated ✨, and focused as you build momentum during the Sellathon. Today, we’re focusing on something so many makers struggle with: truly believing in the value of your products and in your worth as a business owner, creative, and CEO of your handmade brand. These affirmations will help you reconnect with the joy, meaning, and impact behind what you create, and remind you that your work deserves to be seen...

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8:25

#63 - Day 1 Affirmation: Stepping Into Your Power as...

How To Be A Handmade Boss ·

2025/06/16

Welcome to Day 1 of our affirmation series! This episode is your gentle reminder that you already have everything you need to succeed in your handmade business. Together, we’ll ground ourselves, release fear, and focus on the small but mighty actions that create momentum and growth. Whether you’re listening in the car, on a walk, or while wrapping orders, let this short audio set you up for a day filled with clarity, intention, and courage. You are powerful. You are ready. And your dreams...

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9:44

#62 - The Truth About Etsy Policies (And How to Stay...

How To Be A Handmade Boss ·

2025/06/11

Ever had a listing randomly vanish from Etsy with no explanation? 😳 Or maybe you’ve heard whispers about copyright crackdowns and policy changes that left you wondering if your shop is truly “safe”? 🫣 In this episode, I’m breaking down exactly how Etsy’s policies work in 2025 and how you can protect your handmade business without losing sleep or second-guessing every listing. 😌 💻 We’ll walk through the real reasons Etsy updates its rules, the most common mistakes sellers make (yep, even

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14:07

#61 - The Real Reason You're Not Getting Sales (And...

How To Be A Handmade Boss ·

2025/06/04

😩 You’re posting on socials, updating your Etsy listings, and maybe even running the occasional sale... but still not seeing consistent orders? Let’s clear this up once and for all. In this episode, Steph breaks down the real reason you’re not getting sales and no, it’s not the algorithm, your branding, or even your prices. It’s your messaging and once you fix it, everything shifts. 👩‍🔧 We’ll cover: • What your customer really needs to ...

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14:31

#60 - Etsy's Algorithm Change (Etsy Q Score) + Etsy’s...

How To Be A Handmade Boss ·

2025/05/28

Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score. If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured par...

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16:34

How Handmade Sellers Are Making £1k in Just 7 Days...

How To Be A Handmade Boss ·

2025/05/21

🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call. Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏 In this episode, we’re diving into: • Why engagement is the real currency on social media (not your followe...

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16:02

Why Your Sales Are Inconsistent (And How to Fix It...

How To Be A Handmade Boss ·

2025/05/14

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable. In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you. We’ll dig into the three biggest reasons

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9:45

How the Threads Algorithm REALLY Works (And What to...

How To Be A Handmade Boss ·

2025/05/07

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s). We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer. I’m also sharing simple, practical tips you can use right now to ...

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32:50

How Jen Turned Her Craft Hobby Into a Real Business –...

How To Be A Handmade Boss ·

2025/04/30

In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to small business owner. Jen opens up about: 💙 How she found the confidence to start selling 💙 What helped her go from “I can’t do this” to “this is actually working!” 💙 The juggle of life, work, and creativity 💙 Her favourite HBSA lesson (and how it changed everything) 💙 Why she’s now excited for

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11:13

Cracking the Code: How the Facebook Group Algorithm...

How To Be A Handmade Boss ·

2025/04/23

💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault. 🎙️ In this episode, we break down exactly how the Facebook group algorithm works in 2025, and why your posts might not be getting the traction they deserve. 👉 Here’s what we cover: • Why even your most valuable posts might get buried • The algorithm signals...

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10:42

How the Pinterest Algorithm Really Works (and How to...

How To Be A Handmade Boss ·

2025/04/16

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales. In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover: ✨ What the algorithm actually looks for (spoiler: it’s not followers) ✨ Disco...

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12:46

How the Instagram Algorithm Really Works in 2025 (for...

How To Be A Handmade Boss ·

2025/04/09

Hey handmade boss 👋 Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛 In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨ We’r...

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15:24

#52 How the Facebook page algorithm works

How To Be A Handmade Boss ·

2025/04/02

🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence? 👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen. 🧭 We'll explore how Facebook decides who sees your posts, ...

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14:25

#51 - REAL TALK Does the HBSA actually work?

How To Be A Handmade Boss ·

2025/03/26

💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them. • Karen tells us how the course has helped her with marketing and identifying her target audience, as well as achieving a better work-life balance • Pash highlights the expertise within the HBSA and emphasises the value of investing in yourself. She calls joining the HBSA the best thing she has done this year • Eric shares how the HBSA helped him set up his

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