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PODCAST

Pay Less for Traffic

Stephanie Royer, Traffic Tips for TPT Sellers

Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how to

business marketing

All Episodes

10:12

52. Adding Power to Your Passive Traffic Machine

Pay Less for Traffic ·

2025/06/14

The key to creating a passive traffic machine for your business is choosing the right power source. Let’s chat about the best way to increase traffic and sales with the least amount of effort.Episode Highlights:The Power of Search EnginesSearch Engines vs. Search BarsSEO for Non-Techy PeopleResources Mentioned:Free Blog Post Idea Guide - https://stephanieroyer.podia.com/blog-post-ideasIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners

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10:38

51. Are You Working Harder for Your Traffic Than You...

Pay Less for Traffic ·

2025/06/07

Do you feel like you’re stuck on a hamster wheel, working harder for your traffic than you need to be? Let’s talk about some common mistakes that could be standing in the way of passive traffic for your business.Episode Highlights:Mistake #1 - Spending Too Much Time on Short-Term Traffic SourcesMistake #2 - Not Balancing Evergreen and Seasonal ContentMistake #3 - Not Maintaining Your Passive Traffic AssetsIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many

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11:04

50. Let’s Pay Less: Do I Need to Pay for a Pinterest...

Pay Less for Traffic ·

2025/05/31

Pinterest is one of the best sources of organic traffic for your website, but it can also be intimidating when best practices seem to shift all the time. Does that mean you need to invest in a Pinterest course? Let’s chat about whether or not this is the best use of your business budget.Episode Highlights:Pinterest Course OutcomesWhat You Can Learn for FreeWhen Paying for a Course Makes SenseResources Mentioned:Pinterest Content Academy - https://create.pinterest.com/content-academy/Pinterest

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09:44

49. How to Safely Ramp Up Your Back-to-School Pinning

Pay Less for Traffic ·

2025/05/24

You’re ready to go all-in on your back-to-school pinning strategy, but how much pinning is TOO much? Let’s chat about how you can safely increase your pinning so you can get the most out of back-to-school season without triggering spam filters and tanking your account.Episode Highlights:Why You Can’t Just Blast Back-to-School PinsThe Safe Way to Increase PinningMonitor and Adjust Your StrategyResources Mentioned:Episode 47 - How to Prep Your Best Content for Back-to-School SeasonEpisode 48 - When to

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09:39

48. When to Pin Back-to-School Content

Pay Less for Traffic ·

2025/05/17

You know that timing is important on Pinterest, but when is the right time to start pinning back-to-school content? Pin too early and people might not be interested. Pin too late and you’ll miss the wave. Let’s chat about how you can know exactly when to start pinning your back-to-school content for maximum reach and engagement.Episode Highlights:Back to School Pinning BehaviorBest Practices for PinningMaking a Data-Driven PlanMaking a Data-Driven PlanResources Mentioned:Episode 46 - How to Find

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12:59

47. How to Prep Your Best Content for Back-to-School...

Pay Less for Traffic ·

2025/05/10

Now that you’ve identified your best back-to-school content from last year, it’s time to put that data to work! Let’s chat about how you can prep your top content so it’s fresh, optimized, and ready to perform even BETTER on Pinterest this back-to-school season.Episode Highlights:Optimizing the Post for Pinterest TrafficConsider Fresh ContentCreate Fresh PinsResources Mentioned:episode 46 - How to Find Your Top Back-to-School Content from Last YearIf you enjoyed this episode, please leave a review

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12:59

46. How to Find Your Top Back-to-School Content from...

Pay Less for Traffic ·

2025/05/03

As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year.Episode Highlights:Why Last Year’s Content Matters (and Why It’s Hard to Find)How to Find Your Top Back-to-School Content from Last YearHow to Save Yourself Time Next YearIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many

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09:31

45. Let's Pay Less: Do I Need to Pay for Premium...

Pay Less for Traffic ·

2025/04/26

One of the benefits of blogging on Wordpress is the comprehensive plug-in library. But do we need to shell out money for premium plug-ins? Let’s chat about it!Episode Highlights:What is a “Premium” Plug-In?Pros and Cons of Premium Plug-InsAlternatives to Premium Plug-InsResources Mentioned:Episode 44 - SEO Spring Cleaning TasksIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic

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12:34

44. SEO Spring Cleaning Tasks

Pay Less for Traffic ·

2025/04/19

Could your website SEO use a little bit of spring cleaning? Let’s chat about some quick wins you can add to your to-do list this season to make sure your website is in tip-top shape by the time back to school season rolls around.Episode Highlights:Checking for Broken LinksChecking Plug-InsCheck for Orphan PagesResources Mentioned:Broken Link Checker: https://www.brokenlinkcheck.com/If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as

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23:13

43. The Value of a Content Audit with Jaime Miller

Pay Less for Traffic ·

2025/04/12

Jaime shares her experience with hiring out a content audit in today's episode. She talks about the value that it added to her business and how she knew it was time to take this step. Connect with today's guest:https://aspoonfuloflearning.com/https://www.teacherspayteachers.com/store/a-spoonful-of-learninghttps://www.instagram.com/aspoonfuloflearning/https://www.facebook.com/aspoonfuloflearningRelated episodes:Episode 42 - What to Do with Old Blog ContentIf you enjoyed this episode, please leave a

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11:07

42. What to Do with Old Blog Content

Pay Less for Traffic ·

2025/04/05

The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We’re going to chat about what to do with old blog content that might be cluttering up your website.Episode Highlights:What is a Content Audit?3 Questions to Ask About Old ContentWhat to Do with Old ContentResources Mentioned:Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode,

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11:08

41. Let’s Pay Less: Do I Need to Pay for Website...

Pay Less for Traffic ·

2025/03/29

Running a website can be complicated and intimidating! That’s why so many people pay for ongoing website support. But is this the right business expense for YOU? Let’s chat about it!Episode Highlights:What is Website Maintenance?Pros of Website MaintenanceCons of Website MaintenanceIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my signature course: Bring Your Own

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14:58

40. Are Display Ads the Best Choice for Your Blog?

Pay Less for Traffic ·

2025/03/22

If you’re looking for a low-effort way to increase revenue for your business, adding display ads to your website can be a great option. But is it the BEST option for YOU? Let’s chat about it.Episode Highlights:Display Ad OptionsPros and Cons of Display AdsAre They Right For You?Resources Mentioned:Journey by Mediavine Referral Link: https://mediavineinc.pxf.io/jenNgvIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as

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26:19

39. Making the Most of Amazon Affiliate Links with...

Pay Less for Traffic ·

2025/03/15

Today we are joined by Yari from Sweet Tooth Teaching. Yari has a lot of experience with sharing Amazon affiliate links on her blog and on social media. She has generously agreed to share some tips and strategies that she’s learned over the years to make the most of this income stream. I hope by the end of the conversation, you’ll have some great takeaways for strengthening or starting this monetization method in your business.Resources Mentioned:Episode 38: Are You Making These Mistakes with

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13:37

38. Are You Making These Mistakes with Amazon?

Pay Less for Traffic ·

2025/03/08

One of the most common methods of affiliate marketing is the Amazon Associates program. However, there are many hurdles that can get in the way of seeing results for your business. Let’s chat about some mistakes you want to avoid with affiliate marketing through Amazon.Episode Highlights:Link DroppingIgnoring User IntentNot Using the Products You’re LinkingResources Mentioned:https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts

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12:25

37. Are You Leaving Money on the Table?

Pay Less for Traffic ·

2025/03/01

We know how helpful a blog can be in bringing you more traffic and sales for your TPT store. But could it be doing even more for your business? Are you leaving money on the table? Episode Highlights:The Importance of DiversificationMy Three Favorite Types of MonetizationAre You Leaving Money on the Table?Resources Mentioned:Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many

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10:46

36. Let’s Pay Less: Do I Need to Pay for Tailwind?

Pay Less for Traffic ·

2025/02/22

With everything on your plate as a teacher business owner, you’ve likely been tempted to open your wallet for time-saving tools. But do you really need to pay for a Pinterest scheduler like Tailwind? Let’s chat about it!Episode Highlights:What is Tailwind?Pros of TailwindCons of TailwindResources Mentioned:Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business

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09:11

35. Choosing a Pinning Frequency That Works

Pay Less for Traffic ·

2025/02/15

Knowing how much and how often to pin is one of the hottest topics in the world of Pinterest marketing. Let’s chat about how you can find a pinning frequency that works for you AND helps you see results.Episode Highlights:Pinning Routines Aren’t One-Size Fits AllDecreasing FrequencyIncreasing FrequencyResources Mentioned:Pragmatic Pinning Introduction -

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08:42

34. How Being a Pinterest User Makes You a Better...

Pay Less for Traffic ·

2025/02/08

When was the last time you actually logged into Pinterest as a user? Believe it or not: Taking time to actually use the platform can help you see more results for your business. Let’s chat about it!Episode Highlights:Prevent BurnoutSpot Glitches and Algorithm ChangesSee What’s WorkingYou might also enjoy these related episodes:Episode 33: How (and Why) to Shake Up Your Pin TemplatesEpisode 1: It’s Time to Pay Less for Traffic!If you enjoyed this episode, please leave a review on Apple Podcasts so

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10:27

33. How (and Why) to Shake Up Your Pin Templates

Pay Less for Traffic ·

2025/02/01

Are you sick of using the same tired templates when it’s time to make pins? Let’s chat about what makes a great pin so you can update those templates and see more results!Episode Highlights:Switch Up Your Pin SizeSwitch Up Your Fonts and ColorsVary Your Word CountResources Mentioned:Bring Your Own Traffic course: https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as

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