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PODCAST

Marketing Masters: The Agency Power Show

”Marketing Masters: The Agency Power Show” is your indispensable resource as a business owner in the fast-paced world of marketing. Each episode Cash Miller, CEO of Titan Digital, gets into in depth discussions with other agency owners & industry experts, focusing on the latest trends and innovative strategies that will help your business thrive. From digital marketing tactics to effective brand development, we’re here to equip you with the knowledge to navigate the marketing landscape. Tune in, and

business marketing

All Episodes

33:16

Building a Sponsorship Program: Strategies with Emily...

Marketing Masters: The Agency Power Show ·

2023/12/18

Join Cash Miller on "Marketing Masters" as he sits down with Emily Green from Grace Communications Agency to discuss crafting a sponsorship program from the ground up. In this insightful episode, they cover the key goals of a sponsorship program and share effective strategies for attracting and engaging potential sponsors. Emily offers advice on maintaining transparency and open communication with sponsors, and details how to collect valuable feedback to refine the program continually. The

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33:32

Selling Through Storytelling with Rob Hughes

Marketing Masters: The Agency Power Show ·

2023/12/15

In this episode of "Marketing Masters," Cash Miller welcomes Rob Hughes from Hughes Integrated to discuss the art of selling through storytelling. They explore why storytelling is a potent tool in sales and how a compelling narrative can set a product or service apart in competitive markets. The conversation delves into the key components of an engaging sales story and how storytelling can be effectively woven into different stages of the sales funnel. Rob shares his insights on evaluating the

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36:45

Mastering Marketing Audits with Susan Coelius Keplinger

Marketing Masters: The Agency Power Show ·

2023/12/14

Cash Miller invites Susan Coelius Keplinger from Force of Nature on "Marketing Masters" to discuss the critical process of auditing marketing programs. They explore the initial steps necessary to start a marketing audit and identify key performance indicators crucial for evaluating campaign success. The conversation addresses the ideal frequency of conducting full-scale marketing audits and how to align marketing budget allocation with campaign objectives. Susan provides insights on assessing ROI

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30:29

Automating SEO with AI: Insights from Brandon Leibowitz

Marketing Masters: The Agency Power Show ·

2023/12/13

Join Cash Miller as he speaks with Brandon Leibowitz of SEO Optimizers on "Marketing Masters" about the innovative integration of AI in automating SEO. They delve into why AI is a game-changer in the SEO field and its impact on the current landscape. Brandon outlines how AI can be seamlessly incorporated into existing SEO strategies and discusses potential challenges and solutions in its implementation. The conversation compares the efficiency and accuracy of AI-driven SEO to traditional methods and

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36:55

Boosting Company Followings with Short-Form Video:...

Marketing Masters: The Agency Power Show ·

2023/12/12

Cash Miller engages with Jeff Dolan from Wavve on "Marketing Masters" to explore the power of short-form video content in building company followings on social media. They delve into the reasons behind the surge in popularity of short-form videos and outline effective strategies for leveraging this medium to grow a company's presence. The discussion covers aligning short-form video content with brand identity, key elements that make videos engaging, and ways to ensure shareability. Jeff also

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34:44

Revitalizing Content with Tom Ruwitch

Marketing Masters: The Agency Power Show ·

2023/12/11

Join Cash Miller and Tom Ruwitch from Story Power Marketing on "Marketing Masters" for an insightful discussion on transforming content from boring to brilliant. They delve into identifying signs of lackluster content and strategies to revitalize and engage audiences effectively. The episode explores maintaining brand consistency while infusing brilliance into content and highlights tools and platforms that can enhance content's dynamism and interactivity. Tune in for valuable tips on breathing new

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34:41

Podcast Advertising on Social Media with Matt Shields

Marketing Masters: The Agency Power Show ·

2023/12/07

Join Cash Miller on "Marketing Masters" as he talks to Matt Shields from Chime House Media about harnessing Facebook and Instagram ads for podcast promotion. They discuss strategies for podcasters to effectively target ideal listeners using these platforms' advanced demographic and interest targeting features. The conversation also covers the different approaches required for Facebook and Instagram, considering their unique user behaviors. Matt shares insights on using Instagram Stories ads to

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33:23

SEO vs. PPC: Strategy Dynamics with Judy Lin

Marketing Masters: The Agency Power Show ·

2023/12/06

In this episode of "Marketing Masters," host Cash Miller welcomes Judy Lin from Digital Marketing Doctor to delve into the nuances between SEO and PPC in marketing. They explore how the approach to SEO and PPC varies for new product launches versus established brands, offering insights on resource allocation for businesses with limited budgets. The discussion addresses the risks of over-reliance on PPC for quick results while neglecting SEO’s long-term benefits. Judy also elaborates on how SEO and

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35:30

Marketing Healthcare Independently with Hannah Burnett

Marketing Masters: The Agency Power Show ·

2023/12/05

Cash Miller on "Marketing Masters" hosts Hannah Burnett from Designer Branding Solutions to discuss the unique challenges faced by independent healthcare providers and functional medicine practitioners in branding and marketing. They delve into strategies for differentiating in a market dominated by larger medical institutions and navigating regulatory guidelines in marketing. Hannah offers insights on maintaining patient trust while marketing services and effectively conveying the holistic nature

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33:37

Mark Osborne: Baking Up Business Success with...

Marketing Masters: The Agency Power Show ·

2023/12/04

In this episode of 'Marketing Masters,' Cash Miller chats with Mark Osborne from ModernRevenueStrategies.com about pioneering guerrilla account-based marketing (ABM) campaigns in the baking industry. Mark discusses the inspiration behind this innovative approach, the internal challenges faced, and specific instances where guerrilla ABM tactics led to unexpected success. They explore which strategies resonated the most with target accounts and share valuable lessons learned from the campaign's

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29:00

SEO Quick Wins with Phillip Stemann

Marketing Masters: The Agency Power Show ·

2023/12/04

Join Cash Miller on "Marketing Masters" as he welcomes Phillip Stemann to explore "Low Hanging SEO Opportunities." In this episode, Phillip explains what these opportunities are and their importance for businesses seeking to improve their online presence. They discuss practical methods for identifying and capitalizing on quick-win SEO strategies on websites, including site speed enhancements, mobile optimization, and the potential of local SEO, particularly for brick-and-mortar businesses. Phillip

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33:58

Optimizing Email Marketing with Nicolas Toper

Marketing Masters: The Agency Power Show ·

2023/12/01

Cash Miller sits down with Nicolas Toper from Manycore.io on "Marketing Masters" to explore the evolving landscape of email marketing. In an era dominated by social media, they discuss the enduring relevance and role of email marketing. Nicolas emphasizes the importance of segmentation in tailoring email strategies and breaks down the key factors that make an email subject line compelling. They delve into how responsive and interactive email designs boost engagement rates. The episode also covers

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34:40

Digital Marketing Evolution with Trent Stonehouse

Marketing Masters: The Agency Power Show ·

2023/12/01

Cash Miller invites Trent Stonehouse of Remote CEOs Academy to "Marketing Masters" for a deep dive into the future of digital marketing. They explore the potential impact of emerging technologies on digital marketing strategies. Trent shares insights on balancing automation with personalized experiences in marketing campaigns and discusses the challenges posed by ad-blockers. They also address the crucial topic of data privacy and its influence on marketing tactics. Additionally, the conversation

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35:26

Essentials of Brand Building with Jeff Lerner

Marketing Masters: The Agency Power Show ·

2023/11/30

Cash Miller welcomes Jeff Lerner from Misnomer on "Marketing Masters" to discuss the key elements of initial brand building. In this episode, Jeff outlines the foundational aspects every emerging brand should focus on from the outset. They delve into the significance of understanding the target audience and the impact of a brand’s visual identity in creating a memorable first impression. Jeff also highlights common challenges new businesses encounter while establishing their brand and emphasizes the

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36:33

Reframing Marketing with Christine Michaelis

Marketing Masters: The Agency Power Show ·

2023/11/29

Join Cash Miller on "Marketing Masters" as he engages with Christine Michaelis from Creative Startup Academy to discuss the concept of 'Reframing Marketing.' Christine delves into what this means in today's context, where consumer behaviors are constantly evolving. They explore the role of storytelling in reshaping marketing messages and how reframing differs between B2B and B2C audiences. Additionally, Christine shares insights on balancing data-driven decisions with intuition in crafting modern

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33:14

Influencer Marketing Insights with Alexander Onaindia

Marketing Masters: The Agency Power Show ·

2023/11/28

Cash Miller on "Marketing Masters" welcomes Alexander Onaindia from Distinction Agency to delve into the nuances of influencer marketing. They explore effective strategies for aligning an influencer’s audience with a brand’s target demographic. The discussion also weighs the impact of collaborating with major influencers versus numerous micro-influencers. Alexander provides insights into which social platforms are most effective for influencer marketing and the key metrics, beyond follower count,

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35:35

First-Party Data Focus: Cory Crapes

Marketing Masters: The Agency Power Show ·

2023/11/27

Join Cash Miller on "Marketing Masters" as he discusses the evolving landscape of data collection with Cory Crapes from Raek Data. They dive into the implications of the phase-out of 3rd party cookies and the growing importance of 1st party data. Cory explains the key differences between 1st and 3rd party data, providing insights on how businesses can pivot to a 1st party data-centric approach in their marketing strategies. The conversation also addresses the challenges in collecting and utilizing

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39:04

Cold Calling Tactics with Robert Poole

Marketing Masters: The Agency Power Show ·

2023/11/24

Join host Cash Miller on "Marketing Masters" as he invites expert Robert Poole to unravel the evolution of cold calling. They delve into how cold calling has changed over the past decade, maintaining its core principles while adapting to new challenges. Robert addresses common misconceptions about cold calling and shares vital preparation tips for effective calls. The conversation also covers strategies for handling rejection and maintaining a positive mindset. Beyond just securing sales, they

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41:22

Marketing for Niche Brands with Tucker Wulff

Marketing Masters: The Agency Power Show ·

2023/11/23

Join host Cash Miller on "Marketing Masters" as he welcomes Tucker Wulff to discuss content creation for niche businesses like racing teams. They explore how these businesses can highlight their brand identity, balance education and entertainment, and engage audiences through user-generated content. Tucker and Cash tackle the unique challenges of reaching a specific audience and how to measure content success in niche markets. This episode is perfect for niche brands looking to elevate their

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33:29

SEO and PPC Synergy with David Forman

Marketing Masters: The Agency Power Show ·

2023/11/23

Tune in to "Marketing Masters" as host Cash Miller and guest David Forman from Clarity Creative dive into integrating SEO and pay-per-click (PPC) strategies. David shares insights on leveraging data to drive results and how different digital marketing tactics can complement each other. Learn about the power of retargeting, the role of SEO in gathering keyword data for PPC campaigns, and using programmatic ads for efficient budgeting. This episode is a valuable resource for anyone looking to enhance

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