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PODCAST

The Influencer Marketing Lab

Scott Guthrie
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what"s making the news; where it"s being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years
business marketing

All Episodes

38:44
Beckii Flint of Pepper Studio talks hate followers
The Influencer Marketing Lab ·
2021/07/29
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47:14
Chris Stokel-Walker discusses his new book: TikTok Boom
The Influencer Marketing Lab ·
2021/07/22
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48:29
Philip Brown talks Offset: Formula E's new creator...
The Influencer Marketing Lab ·
2021/06/17
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30:21
Yusuf Özdalga of QED Investors explains how to fund...
The Influencer Marketing Lab ·
2021/06/09
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25:20
Kara Peach talks Genfluencer and social responsibility
The Influencer Marketing Lab ·
2021/05/27
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24:17
Gymshark's Calum Watson talks about building a...
The Influencer Marketing Lab ·
2021/05/19
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40:33
Ogilvy's Imogen Coles explains why in creativity...
The Influencer Marketing Lab ·
2021/05/12
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29:12
Becky Owen Facebook's head of branded content talks...
The Influencer Marketing Lab ·
2021/05/05
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42:30
Exploring Gifta: the brand-to-influencer gifting...
The Influencer Marketing Lab ·
2021/04/22
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42:50
Charlotte Williams talks influencer pricing
The Influencer Marketing Lab ·
2021/04/08
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40:29
Tom Augenthaler talks B2B influencer marketing
The Influencer Marketing Lab ·
2021/03/31
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37:13
From YouTube Microcelebrity to Mainstream Star with...
The Influencer Marketing Lab ·
2021/03/24
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30:36
Talking TikTok music with Emma Harman President of...
The Influencer Marketing Lab ·
2021/03/02
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40:55
Profile of Happy Yolk, & the Egg that cracked Instagram
The Influencer Marketing Lab ·
2021/02/24
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38:47
Profile of Dominic Smales & the future of social talent
The Influencer Marketing Lab ·
2021/02/16
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30:52
Profile of Max Osborne, co-founder of ThisThat
The Influencer Marketing Lab ·
2021/02/10
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37:21
Profile of Brendan Gahan, Partner at Mekanism
The Influencer Marketing Lab ·
2021/02/03
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41:21
Reality TV stars versus social media influencers
The Influencer Marketing Lab ·
2021/01/27
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44:34
Profile of Rahul Titus, head of influence, Ogilvy
The Influencer Marketing Lab ·
2021/01/20
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45:55
Profile of Cody Eastmond, senior director at Science...
The Influencer Marketing Lab ·
2020/12/17
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56 results

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