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PODCAST

The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they"ve learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

business marketing

All Episodes

31:32

Google, Meta or TikTok? The Ad Effectiveness Debate

The Unstoppable Marketer® ·

2025/04/22

In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms. Please connect with ...

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42:54

EP. 120 Utah's Brand Battles: Are We Copying Or...

The Unstoppable Marketer® ·

2025/04/15

This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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50:57

EP. 119 Real Life, Real Business: Why Authenticity is...

The Unstoppable Marketer® ·

2025/04/08

In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing. ...

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61:18

EP. 118 The Content Strategy That Changed Everything:...

The Unstoppable Marketer® ·

2025/03/25

London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market. Please connect with Trevor on social m...

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46:36

EP. 117 Are You Selling Products or Outcomes?

The Unstoppable Marketer® ·

2025/03/18

In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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40:44

EP. 116 Navigating Macro Forces: How to Sustain Your...

The Unstoppable Marketer® ·

2025/03/11

In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain econ...

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31:04

EP. 115 Stop Sleeping On The Power Of Static Ads

The Unstoppable Marketer® ·

2025/03/04

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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50:08

EP. 114 How To Maximize Your Key Moments

The Unstoppable Marketer® ·

2025/02/25

In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples. Please con...

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49:13

EP. 113 The Power of Making Advocates and Enemies

The Unstoppable Marketer® ·

2025/02/11

In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market. Please connect with Trev...

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65:27

EP. 112 The Epic Power of Product Market Fit: Derek...

The Unstoppable Marketer® ·

2025/02/04

In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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55:07

EP. 111 Mastering Customer Acquisition: Fixing The...

The Unstoppable Marketer® ·

2025/01/28

In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.Please connect with Trevor on social media. You can find hi...

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48:49

EP. 110 Social Media Earthquake: Navigating TikTok...

The Unstoppable Marketer® ·

2025/01/21

What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital l...

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58:14

EP. 109 How Doing Things Different Built a $100M...

The Unstoppable Marketer® ·

2024/12/26

In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusin...

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43:52

EP. 108 Is Meta On The Decline?

The Unstoppable Marketer® ·

2024/12/10

What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust or...

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48:45

EP. 107 The Billion-Dollar Playbook: Mastering the...

The Unstoppable Marketer® ·

2024/11/26

Unlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how Vuori has managed to shake things up with an impressive $800 million fundraising milestone. With the return of in-person community activities, we also explore why traditional social media tactics might not be enough to build lasting brand loyalty.Join ...

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51:55

EP. 106 Priceless Marketing Lessons We Learned From...

The Unstoppable Marketer® ·

2024/11/19

What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media. Step into Salt Lake City winter vibes with us, and hear tales of ski passes, snowblowers, and the eternal struggle of winter driving – complete with the heart-pounding tale of a 360-degree spin on icy roads.Join our conversation dissecting the recent ...

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55:19

EP. 105 Unlocking Ad Success: How Creative Drives...

The Unstoppable Marketer® ·

2024/11/05

Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shi...

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43:09

Don’t Let Rising Ad Costs Kill Your Business:...

The Unstoppable Marketer® ·

2024/10/29

Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you na...

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63:44

EP. 102 Scaling Your Business At Any Size w/ Russ...

The Unstoppable Marketer® ·

2024/10/15

Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and le...

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58:17

EP. 102 Your Growth Guide To Creating Collaborations...

The Unstoppable Marketer® ·

2024/10/08

Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challenges, and how innovative strategies can help navigate them. Discover how targeting specific audiences can yield unexpected opportunities and w...

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141 results

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