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PODCAST

marketingSHOWCASE

marketingSHOWCASE / Sound Media

We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what"s working and what"s not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube:

business marketing

All Episodes

08:20

Glass half full marketing, with Rae Dixon, Brand...

marketingSHOWCASE ·

2025/06/26

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries.Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness?Listen to the episode to find out more.Get the lowdown on marketingSHOWCASE and our forthcoming events at

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10:28

Content, PR and ponies with Nicky Rudd, Padua...

marketingSHOWCASE ·

2025/06/26

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation.She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with marketing at a retail packaging company. Nicky also spoke about using AI wisely and not being hoodwinked by

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06:41

Association and affiliation with Lee-Ann, from Affiverse

marketingSHOWCASE ·

2025/06/26

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led.Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it...Listen to the episode for more on affiliate marketing!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound

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05:53

Expressing yourself with marketing, Kordelia,...

marketingSHOWCASE ·

2025/06/26

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience.She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT!Listen for more insights into the world of marketing apprenticeships.Get the lowdown on marketingSHOWCASE and our forthcoming events at

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08:07

Property and no monotony , with Jennie Fundell from...

marketingSHOWCASE ·

2025/06/26

Jennie spoke to Alix about working on newspapers and falling into property marketing...She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them.Listen to the episode to hear more about how estate agents are having to up their game!Get the lowdown on marketingSHOWCASE and our forthcoming events at

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06:48

Life-altering decisions, with Jade Arnell from...

marketingSHOWCASE ·

2025/06/26

Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works!From apprenticeships to marketing, Jade discusses why she needed to combine the two...Listen to the episode to hear about Jade's motivational story and how she is changing the world of marketing training.Get the lowdown on marketingSHOWCASE

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08:35

GA4, SEO, Google Ads and more with Becky Woods,...

marketingSHOWCASE ·

2025/06/26

Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website.They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving.Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show

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10:14

Clever content strategy with becky Coote, Words 'N'...

marketingSHOWCASE ·

2025/06/26

Becky spoke to Alix about her journey from social media writing to copywriting for all clients, her variety in subjects - and writing marketing one day and finance the next...They spoke about how researching is half the job (or most of it!) and if that's done correctly, the words just flow. Listen to the podcast to find out about how many drafts Becky writes before her final edit, and she explains the importance of Tone of Voice.Get the lowdown on marketingSHOWCASE and our forthcoming events at

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09:18

The changing media landscape, with Andrew Kidger,...

marketingSHOWCASE ·

2025/05/23

Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more.James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has changed from a very social experience to individual choices and choosing which platform suits you...Listen to the podcast to find out about his social

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14:50

Big changes in content and search with Claire...

marketingSHOWCASE ·

2025/05/23

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.One of her

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14:18

Brand building in hospitality, with Amy Washbourne,...

marketingSHOWCASE ·

2025/05/23

Amy owns her own business, and offers marketing and events services within the hospitality sector.Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising! James asked her about learning marketing on the job, how hospitality has suffered in the last few years and had to find its feet. He also asked about going from a client just wanting Instagram management - to menu overhauls, launching

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13:26

Implementing AI - LIVE podcast with Helena Rudd,...

marketingSHOWCASE ·

2025/05/23

Competing with the big boys and She Sheds!Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry. Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI in marketing, and how she has embraced AI, from low level chatbots and Chat GPT to creating AI models for data personalisation.Oh, and also how they are

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06:31

The future of SEO - LIVE podcast with Elliot Stanion,...

marketingSHOWCASE ·

2025/05/02

How SEO shouldn't be limited by time or budget...Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource.And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast

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08:35

The secret seventh tactic, LIVE with Steve Jenkins,...

marketingSHOWCASE ·

2025/05/02

Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be!It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how it doesn't involve much cynicism.Steve answered your questions. Find out which brands Steve admires and more...Get the lowdown on marketingSHOWCASE and our

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08:29

The rollercoaster of recruitment, with Alexis,...

marketingSHOWCASE ·

2025/05/02

Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment? He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate to employer - and the introduction of admin tasks to Ai or outsourcing.Get the lowdown on marketingSHOWCASE and our forthcoming events at

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11:49

LIVE podcast - Gemini and other Ai tools with Manni,...

marketingSHOWCASE ·

2025/05/02

Which Ai tools are best to use? How do we know which to invest in? Is it going to take our jobs?Manni , CEO of Bobble Digital performed a live podcast at Aintree, Liverpool and spoke to James about when AI isn't actually AI and actually improved automation, the top three AI tools that are out there, and Manni's favourite, which he uses on a day-to-day basis....and how one is so good, he forgets he is talking to AI!Get the lowdown on marketingSHOWCASE and our forthcoming events at

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11:04

Choosing marketing with Emma Green, marketing and...

marketingSHOWCASE ·

2025/05/02

Getting thrown in at the marketing deep end and surviving...in a slightly different marketing world!Emma spoke to James about her career journey, from working in continental and Christmas markets to Universities! And how marketing for her isn't a 'hard sell' but slightly softer, and enjoyable as she deals with so many different audiences, from local councils and authorities to local businesses and funders. Get the lowdown on marketingSHOWCASE and our forthcoming events at

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09:36

Being bold in Marketing, LIVE podcast with Dan Roche,...

marketingSHOWCASE ·

2025/05/02

How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused.Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect between what the customer wants, and what the vendor can supply. Get the lowdown on marketingSHOWCASE and our forthcoming events at

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12:09

From Billions to Zero - with Chris Nightingale,...

marketingSHOWCASE ·

2025/05/02

What does it feel like to go from a billion dollar company to going out on your own?Chris spoke to James on the podcast about a huge change in his career; from performance marketing for online giant AO, to working for himself. He speaks about the difference in working with huge team on campaigns to a completely different strategy for fuelling client retention - while learning how to run a business, operations and using AI to help grow customers!Get the lowdown on marketingSHOWCASE and our

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09:57

The power of social media with Manisha Chauhan,...

marketingSHOWCASE ·

2025/04/08

Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio.Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they don't have their own marketing team...Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced

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116 results

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