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PODCAST

Small Efforts - with Sean Sun and Andrew Askins

Sean Sun and Andrew Askins

Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.

business entrepreneurship

All Episodes

41:07

When should you charge your first customers?

Small Efforts - with Sean Sun and Andrew Askins ·

2025/01/16

In this episode, Sean's Shmoocon trip got spicy 🌶️ 🥵 and Andrew is riding the high of a great prospect call for MetaMonster. Sean gives feedback on the experience of using MetaMonster, and Andrew debates when (and how) to start charging early customers. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Worth Driving:

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42:07

Sean's first impressions of MetaMonster

Small Efforts - with Sean Sun and Andrew Askins ·

2025/01/10

Andrew and Sean are back for Season 3!! Andrew's onboarding his first users to MetaMonster, and as alpha user #1 Sean has lots of thoughts. Meanwhile Sean actually took some time off??? And he used it to start writing. The guys talk MetaMonster, product design, and personal branding. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website:

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65:03

Prompt engineering and reflecting on 2024

Small Efforts - with Sean Sun and Andrew Askins ·

2024/12/19

In this episode, Andrew talks about his recent deep dive on prompt engineering and the way the AI product landscape is shaking out. Sean talks about his recent trip to Philly for a cybersecurity marketing conference. Then the guys reflect on 2024 and their goals for 2025. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Worth

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73:17

Alex Hillman: How your identity impacts your marketing

Small Efforts - with Sean Sun and Andrew Askins ·

2024/12/12

In this week's special guest podcast, Alex Hillman (of Stacking the Bricks and 30x500) joins Andrew to coach him on early stage marketing at MetaMonster. They talk through Andrew's recent failed launch (and why not to worry about it too much), what he's doing differently now, and how your identity as a founder can impact your marketing. Plus, what pro wrestlers get right about identity and storytelling and how to create great content when you aren't an expert in your niche.There's so much

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48:08

Andrew got roasted and Sean built a new website

Small Efforts - with Sean Sun and Andrew Askins ·

2024/12/06

In this episode, Andrew discusses feedback he received from Alex Hillman on his marketing efforts for MetaMonster, and how he plans to adjust his approach going forward. He's now focusing more on creating content and building anticipation rather than rushing to convert customers. Sean shares his thoughts on personal branding and how he's reworking his online presence. They also touch on the pros and cons of starter packs for growing following on BlueSky and the value of being an authentic,

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54:31

Early stage validation and the PMF spectrum

Small Efforts - with Sean Sun and Andrew Askins ·

2024/11/22

In this episode, Andrew talks about the rapid audience growth he's seeing on Bluesky and the challenges he's running into finding Founding Users for MetaMonster. The guys talk about the idea of product market fit as a spectrum and validation as a way to uncover where you might be on that spectrum, but without ever getting to 100% certainty. Then Sean talks through trying to find his next side project idea. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website:

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57:55

How to replace yourself in your agency

Small Efforts - with Sean Sun and Andrew Askins ·

2024/11/14

In this episode, Sean talks about getting himself out of day-to-day client work at Miscreants, and Andrew provides an update on his slow progress with customer acquisition for MetaMonster. Andrew shares an idea for a side project and they talk about Dharmesh buying the chat.com domain and "flipping" it to OpenAI.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/ChartJuice: https://www.chartjuice.com/Sean’s Twitter:

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57:32

Sean launches TWO free tools, and the guys brainstorm...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/10/30

In this episode, Andrew and Sean talk about Halloween plans and Sean's decision to kill Stackwise. Meanwhile, Sean has launched two new free tools in the last week! The guys talk about how he did it and what his goals are for both of them. Then they spend the rest of the episode brainstorming marketing ideas for MetaMonster.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/ChartJuice: https://www.chartjuice.com/Sean’s

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57:40

Sean has new momentum, and Andrew gets feedback on...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/10/25

In this episode, Sean discusses the challenges he is facing (and his new momentum) with his project Stackwise, including finding the right developer and getting the project scope defined. He talks about discovering a no-code tool called Subframe that has helped streamline his design process. Andrew shares his progress building the MetaMonster website with Astro and SpinalCMS, and gets feedback from Sean on the first round of MetaMonster wireframes. They also discuss pricing models and ideas

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66:10

How to pick a CMS and the challenges of building part...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/10/17

In this episode Andrew tries to pick a CMS for the new MetaMonster website and talks about his dream solution. Then the guys talk about their ideal consulting businesses. Meanwhile Sean is feeling frustrated by how slow his projects are moving, and wishes he could focus on them fulltime for a bit. They also touch on the difficulties of balancing attention to design details versus just getting a product out the door quickly. Finally, Sean shares 3 businesses he loves. Links:Andrew’s Twitter:

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65:26

Sean's trip got ruined by dev work, and Andrew is...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/10/10

Sean just got back from two weeks in Korea and Japan. His trip got derailed when he had to jump in to put out fires and finish some Webflow dev work for a client. He and Andrew talk about the challenges of removing yourself from the day-to-day as an agency owner and how to balance work and time off. Andrew gives an update on the client work he's doing with Miscreants, his decision to put ChartJuice on the backburner, and the traction he's seeing with a new product (MetaMonster) he's

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52:11

Getting called out, finding new data sources, and how...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/09/16

In this episode, Andrew and Sean got hit up by someone clearly using Podscan... again! They talk about it, then Andrew shares details about his recent trip to Mexico City, including highlights like a hot air balloon ride over the pyramids and an exciting Lucha Libre wrestling match.Sean provides an update on Stackwise, discussing the data sources they've uncovered and the challenges of building a comprehensive database. Meanwhile, Andrew delves into the validation process for his latest

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53:59

Freemium and new goals

Small Efforts - with Sean Sun and Andrew Askins ·

2024/09/12

Note: This episode was supposed to come out a couple of weeks ago. But Andrew forgot to attach the audio file when he went to publish, so it's just been sitting in our podcast hosting software. Sorry about that. In this episode, Andrew and Sean dig into Paul Graham's founder mode essay that has gone viral in the past couple of weeks. Spoiler alert: Andrew is not a fan. Sean talks about the challenges of evolving client demands with Miscreants, while Andrew recounts his experiences in

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66:34

How do you know when to quit?

Small Efforts - with Sean Sun and Andrew Askins ·

2024/08/22

In this episode, Andrew talks about his upcoming trip to Mexico City, which started as a potential plan to live there but has evolved into a working vacation. Sean talks about recent challenges in his agency, including team members getting sick after conferences and some project misfires with smaller clients. Andrew then gives an update on the lukewarm progress he's seeing with ChartJuice (complete with raw metrics) and again ponders a freemium pivot. He's grappling with the question - how

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69:20

Defcon, apparel sales, and Google ads

Small Efforts - with Sean Sun and Andrew Askins ·

2024/08/14

In this episode, Sean gives a recap on shirt sales, his annual Korean BBQ dinner, and more from DEF CON. Andrew shares some feedback he got from the client project he's been working on, and dives into the early results he's seeing from running Google Ads for ChartJuice. Andrew reveals his latest mile times from his half marathon training, and the guys talk about how much impact you could make in congressional elections with some basic digital marketing chops. Links:Andrew’s Twitter:

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48:20

How much inbound is TOO much inbound?

Small Efforts - with Sean Sun and Andrew Askins ·

2024/07/31

Sean is exhausted because he has so many inbound emails from prospective clients he doesn't have time to answer them all. Meanwhile, Andrew is trying to buckle down and get Stripe built into ChartJuice so he can start advertising and collecting payments. Sean and Andrew talk about how the consulting project is going, and Sean has to rain Andrew in as he contemplates repositioning ChartJuice again. As a bonus, find out how fast Andrew can run a mile and why he needs to run faster

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55:39

It's so tempting to become a content goblin

Small Efforts - with Sean Sun and Andrew Askins ·

2024/07/10

Season 2: Episode 5In this episode Sean talks about being buried in client work at Miscreants and how to design trendy clothing that gets people hyped. Meanwhile, Andrew talks about making slow progress on ChartJuice and trying to fight the temptation to become an SEO content goblin. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/ChartJuice: https://www.chartjuice.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/StackWise: Coming

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45:09

Sean's new mobile app, marketing ChartJuice, and...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/06/21

Season 2: Episode 4Did you know AI really loves the word delve? Sean and Andrew can't help starting the pod off with a little more AI talk. Then they get into Sean's new product he's working on. Meanwhile Andrew is putting aside his IDE and starting to shift his focus to marketing and selling ChartJuice. He talks about using Flow.club to focus and setting a goal of doing two hours of deep work every day. Sean asks Andrew if he would sell ChartJuice if someone made him an offer tomorrow. And

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68:20

Andrew's dealing with bugs, and Sean is slammed with...

Small Efforts - with Sean Sun and Andrew Askins ·

2024/06/13

Season 2: Episode 3It's a Small Efforts Double Header! We were late getting this episode out, so we decided to go ahead and publish two weeks of episodes at once. In this episode Andrew is coming straight from a tattoo session, and talks about fighting bugs with ChartJuice. Meanwhile, Sean has gotten over 300 APPLICATIONS to his open job post, almost all from Dribbble. And he previews the consumer SaaS/community he's building on the side. Andrew and Sean discuss the strategy behind the new

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46:07

Double header: Expert beginners

Small Efforts - with Sean Sun and Andrew Askins ·

2024/06/13

Season 2: Episode 2It's a Small Efforts Double Header! We were late getting this episode out, so we decided to go ahead and publish two weeks of episodes at once. In this episode Andrew talks about quietly pushing ChartJuice live, and raves about his new favorite podcast. Meanwhile Sean drops some knowledge about the intricacies of swag supply chains, and the guys discuss the trap of being an expert beginner vs a true expert. Finally, Sean talk about a leadership retreat he's going on soon

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66 results

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